A P P S E A R C H A N A LY T I C S

May 2011

App Search Analytics | May 2011

A B O U T C H O M P S A P P S E A R C H A N A LY T I C S

Welcome to the eighth edition of Chomps App Search Analytics Report!

Chomps technology powers the most advanced search engine for native and web apps across the worldwide iOS and Android markets. The metrics outlined in this report provide insight into app search trends across iOS and Android using Chomps on-device search functionality within the US during the month of May. Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition of App Search Analytics refers to data collected May 1 - 31 but references previous months for trending and comparison purposes. To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts

App Search Analytics | May 2011

A N A LY T I C S H I G H L I G H T S U M M A R Y

May Spotlight
App Search Usage Trends
Think app search and mobile web trends are the same? Think again. See how trafc patterns vary across Chomp by time of day and day of week with an inside look at how our app search metrics stack up against Googles mobile search graphs.

Current Event Related Queries

The query for bible made a strong showing in the month of May, especially leading up to the predicted rapture on May 21st. There are 1,700+ bible related apps across both app stores. See how trafc patterns vary across Chomp by time of day and day of week. Plus, see how our metrics stack up against Googles mobile search graphs.

International Search Trends (& top apps!)

With the explosion of apps globally, Chomp offers a snapshot of unique queries by country and shares top app downloads across Android and iOS abroad. From the UK to Saudi Arabia, app seekers showcase an array of interests from dating to books and personal nance.

App Search Analytics | May 2011

A N A LY T I C S H I G H L I G H T S U M M A R Y

App Search Analytics

Top Queries
After seven straight months of non-app name query domination, app names make headway with 11% growth across iOS and Android. 13 different game varieties including adventure games, shooting games and board games appear in the top 25 lists.

App Monetization
Paid app downloads on Android increase 2% but decrease by 1% on iOS. App sales prove a worthy strategy for developers with paid apps; Camera+ reduces from $1.99 to $0.99 and earns the #1 spot on the iOS Chomp 55. Coincidence? We think not!

Best in Category
Android users want utilities at the same rate as entertainment while trends on iOS remain consistent. Top three categories across both platforms are entertainment, games and utilities...though not necessarily in that order.

The Chomp 55
Find out which iPhone and Android apps won the hearts and minds of Chomp users during April. Five (or more) of the top 10 ten Chomp 55 apps are paid for the third month in a row (iOS). Androids top 10 gets diverse, featuring apps from ve different categories
App Search Analytics | May 2011 4

APP USAGE METRICS

App Search Analytics | May 2011

7 D AY S N A P S H O T: S E A R C H T R A F F I C ( C H O M P )

App Search Demand Persists Beyond Weekends

The snapshot below compares Chomp app search trafc over a seven day week to a graph released by Google via their Inside Search event in June. While Googles mobile web trafc peaks primarily on weekends, Chomp trafc skews high during both early and late days of the week.

Chomp Google
Mon Tue Wed Thurs Fri Sat Sun

App Search Analytics | March 2011

2 4 H O U R S N A P S H O T: S E A R C H T R A F F I C

Chomp Searches Stay Consistent Throughout the Day.

Below is a side-by-side comparison of Chomp hourly usage and mobile web browsing via Google. With gradual searches in the morning and peaks between 1pm and 11pm, the timing of usage across Chomp illustrates less variance in usage patterns than the Google mobile web graph.

Chomp Google

trafc

5am

7am

9am

11am

1pm

3pm

5pm

7pm

9pm

11pm

1am

3am
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App Search Analytics | March 2011

CURRENT EVENT APP SEARCHES

App queries correlate with real time events. May marked predictions of a rapture and subsequent trending app queries for bible. The highest trafc day occurred on May 20th, one day prior to the predicted rapture. Similar queries such as bibles resulted in similar daily trafc patterns throughout May.

Predicted Rapture

10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

App Search Analytics | May 2011

I N T E R N AT I O N A L S E A R C H T R E N D S
Free was the #1 search term across all countries sampled on Android. The snapshot below represents the top queries and subsequent app downloads on select countries around the globe through the Chomp app on Android. Top queries in Saudi Arabia infer the need for localized apps.

Top App Queries by Country United Kingdom

free games top apps adventure games utilities puzzle games free apps

Top App Downloads by Country Saudi Arabia

free chat top apps gps navigator islam theme dating Saudi Arabia Wisepilot - GPS Navigator Movies Germany Angry Birds Bonsai Blast India Angry Birds TubeMate You Tube Downloader Australia Star Traders RPG Words With Friends Free 9 United Kingdom FX Camera Angry Birds Canada Slice It! FX Camera

Canada
free games free apps top apps puzzle games utilities musical instruments

Germany
free games calendar fun games productivity utilities rpg games

India
free entertainment fun camera top apps games music

Australia
free games top apps free apps productivity adventure games utilities

App Search Analytics | May 2011

I N T E R N AT I O N A L S E A R C H T R E N D S
App search abroad shows more diversity on iOS. The snapshot below represents the top queries and subsequent app downloads on select countries around the globe through the Chomp app on iOS. While ve of six listed countries queried for game a larger diversity of search terms are noticed in iOS app searchers abroad vs Android.

Top App Queries by Country United Kingdom

games free adventure games doodle business entertainment movies

Top App Downloads by Country Saudi Arabia

games adventure games islam chat kids games books travel Saudi Arabia Opera Mini Web browser Labyrinth Lite Edition Germany Lego Star Wars the Complete Saga cheats Bordatlas India Google Earth Free Music Download Lite Australia Adobe Photoshop Express TapDefense 10 United Kingdom Gunman Ramp Champ Canada Adobe Photoshop Express Doodle Movie Challenge

Canada
games board games free apps adventure games puzzle games utilities simulation games

Germany
music expenses music streaming business rss personal nance star wars

India
dial productivity contacts manager puzzle games contact books free games

Australia
games shooting games adventure games free client voice productivity

App Search Analytics | May 2011

CHOMP SEARCH METRICS

App Search Analytics | May 2011

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ANDROID QUERIES

The Top Queries list shows the top 25 entries typed into the Chomp search box on Android devices during May. *Note: no app names were entered though facebook was in the #44 position followed by twitter at #72.

Non-App Name vs. App Name

16%

84%

Android - May 2011

Non-App Name App Name

Top Queries free Games top apps free apps Utilities Entertainment adventure games puzzle games free games rpg games books fun music Productivity chat texting action games calendar movies Social Networking Photography utility tools camera business 3d games

App Search Analytics | May 2011

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iPHONE AND iPOD QUERIES

The Top Queries list shows the top 25 entries typed into the Chomp search box on iOS devices in May. Compared to April the ratio of non-app name vs name queries shifted 9% in favor of name searches.

Non-App Name vs. App Name

20%

80%

iOS - May 2011

Non-App Name App Name

Top Queries Games adventure games puzzle games Entertainment free apps Utilities Productivity books free free games Business music Photography Social Networking chat shooting games Lifestyle movies board games fun games fashion kids games camera to do list calendar

App Search Analytics | May 2011

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A N D R O I D A P P D O W N L O A D S : F R E E V S PA I D
On Chomp, only 5% of all Android Downloads were paid, a 2% increase over April. The $0.01 - $5 prices points grew by a combined 1.8% with the $1.00 range earning a 0.9% overall increase. The paid app with the highest number of referrals was Beautiful Widgets for 1.99.

5% Paid

95% Free

1.7% 1.5% 0.6% 0.3% 0.4% 0.1% 0.1% 0.0% 0.0% 0.1% 0.1%

0.01 - 1.00 1.01 - 2.00 2.01 - 3.00 3.01 - 4.00 4.01- 5.00 5.01 - 6.00 6.01 - 7.00 7.01 - 8.00 8.01 - 9.00 9.01 - 10.00 Other

App Search Analytics | May 2011

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i O S A P P D O W N L O A D S : F R E E V S PA I D
Developers offering paid iOS apps saw downloads decrease by 1%, compared to April. The $.99 price point has grown a combined 2.4% since April. While on the whole, apps priced above $14.99 decreased by .4%, the $31.99 segment represents 35% of the Other price points ($16.99 - $899.99).

16% Paid

84% Free

9.2% 2.9% 2.0% 0.3% 0.8% 0.2% 0.2% 0.1% 0.0% 0.3% 0.1% 0.3%

0.99 1.99 2.99 3.99 4.99 5.99 6.99 7.99 8.99 9.99 14.99 Other
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App Search Analytics | May 2011

M O S T P O P U L A R A N D R O I D C AT E G O R I E S
Games hold strong but utilities evens the score with entertainment. Other positive trends occurred in books (+1.3%), travel (+.4%), business (+.4%) and education (+.2%). The category with the highest loss was games (-2.0%).

3% 3% 3% lifestyle 4% productivity 5% music 5%

2% 2% games 27%

27.1% 16.3% 16.3% 7.8% 5.4% 5.3% 4.4% 3.2% 3.1% 2.8% 2.3% 1.6% 1.0% 0.9% 0.8% 0.7% 0.6% 0.3%

social networking 8% entertainment 16%

utilities 16%

games utilities entertainment social networking music productivity lifestyle photography books travel healthcare & tness news business nance sports weather education medical

App Search Analytics | May 2011

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M O S T P O P U L A R i T U N E S C AT E G O R I E S
Category rankings on iOS stay consistent. While entertainment and games continue to capture 41% of the category market share, medical, nance and weather remain on the bottom three positions with only 1.7% of the combined total. Shifts occurred only between books and news.

2% 2% 2% 2% 2% 3% 4% 4% 5% social networking 7% productivity 8% lifestyle 8%

entertainment 22%

games 19%

21.8% 18.6% 8.4% 8.0% 7.8% 6.6% 4.9% 3.8% 3.7% 2.9% 2.3% 2.1% 1.8% 1.5% 1.5% 1.4% 0.9% 0.7% 0.7% 0.3%

utilities 8%

entertainment games utilities lifestyle productivity social networking reference photography music education travel business healthcare & tness navigation books news sports medical nance weather
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App Search Analytics | May 2011

THE CHOMP 55- Android

App Search Analytics | May 2011

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C H O M P S T O P 5 5 O F M AY - A n d r o i d
Congratulations to Chomps top 55, our list of the most popular Android apps in May! These apps have captured the hearts and minds of Chomp users over the past month.

1 2 3 4 5 6 7 8 9 10

Lookout Mobile Security Dictionary.com Google Maps Google Reader GO SMS Pro Dolphin Browser HD Zedge Ringtones & Wallpapers Pandora Internet Radio Google Translate Google Sky Map

Free Free Free Free Free Free Free Free Free Free

Utilities Books Travel News Social Networking Social Networking Utilities Music Utilities Books

#12 April, #27 March Chomp 55 debut #7 April, #1 Mar #32 in April #9 in April #23 April, #30 March Chomp 55 debut #14 in April #43 in April Chomp 55 debut
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App Search Analytics | May 2011

C H O M P S T O P 5 5 O F M AY - A n d r o i d ( 1 1 - 5 5 )
11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 Angry Birds Seasons Movies The Weather Channel Angry Birds Rio LauncherPro TweetDeck (Twitter, Facebook) IMDb Movies & TV Flash Player 10.3 Yelp Barcode Scanner Evernote Words With Friends Free TuneIn Radio Google Goggles JuiceDefender - battery saver Handcent SMS SoundHound Unblock Me FREE Google Docs Backgrounds 10,000 Wallpapers Adobe Reader Google Chrome to Phone GasBuddy - Find Cheap Gas #26 in April #36 in March #10 in April
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#39 in April #24 in April

34 35 36

Advanced Task Killer Opera Mini Web Browser Twitter Androidify Facebook for Android Shazam Adobe Photoshop Express ASTRO File Manager SoundHound ($4.99) Google Translate AppBrain App Market WhatsApp Messenger Google Voice Bump Paper Toss Jewels Gmail Firefox ColorNote Notepad Notes Speedtest.net Mobile GO Launcher EX Fruit Slice #46 in April #11 in April #5 in April #2 in April #25 in April #55 April, #2 March #30 in April #50 April, #46 March #8 in April #49 in April

#37 in April #34 in April #1 April, #40 March

37 38 39 40 41 42 43 44 45

#17 in April

46 47

#29 April, #28 March #16 in April #42 in April

48 49 50 51 52 53 54 55

App Search Analytics | May 2011

THE CHOMP 55- iOS

App Search Analytics | May 2011

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C H O M P S T O P 5 5 O F M AY - i O S
Congratulations to Chomps top 55, our list of the most popular iPhone apps in May! These apps have captured the hearts and minds of Chomp users over the past month. Trends in the far right column are tracked month-over-month, or in this case October May. 1 2 3 4 5 6 7 8 9 10 Camera+ The Moron Test Fruit Ninja Lite OpenTable Read It Later Pro Find My iPhone Reeder Lose It! $1.99 $0.99 Free Free $2.99 Free $2.99 Free Photography Entertainment Games Travel News Utilities News Healthcare & Fitness Entertainment Healthcare & Fitness #8 Apr, #17 Feb, #2 Jan #35 in Dec Chomp 55 debut Chomp 55 debut #3 in March #11 in Nov #25 Jan, #25 Dec, #40 Nov #20 in April #35 Apr, #23 Feb, #38 Dec #53 in Jan
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Retina Wallpapers HD w Glow... Free RunKeeper Free

App Search Analytics | May 2011

CHOMPS TOP 55 OF APRIL - iOS (11 - 55)

11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33t The Moron Test: Section 1 Sol Free Solitaire Fandango Movies - Times & Tickets Apple Store Game Dev Story SoundCloud Emoji Free! HeyTell Dropbox Engadget Instagram Plants vs. Zombies Tiny Wings Tumblr RedLaser
(#14 Apr, #47 Mar, #30 Dec, #14 Nov, #19 Oct) (#28 Apr, #36 Feb, #49 Jan, #43 Dec) (#9 Apr, #19 Mar, #4 Feb) (#21 Apr) (#50 Feb) (#6 Dec) (#20 Feb, #31 Jan, #33 Dec, #22 Nov, #24 Oct) (#53 Mar, #31 Dec) (#3 Apr, #55 Feb, #15 Oct)

33t 35 36 37 38 39 40 41 42 43 44 45 46 47 48

WordSearch Unlimited Free FML Ofcial Waze GPS & trafc

(#48 Apr, #28 Mar, #31 Feb, #18 Oct)

Dictionary.com - Dictionary & Thesaurus (#17 Apr) Epicurious Recipes & Shopping List Wikipanion redbox Netix
Oct) (#13 Feb) (#46, Apr, #22 Mar, #18 Feb, #28 Jan, #33 Dec, #22 Nov, #24 (#41 Mar, #43 Feb)

AroundMe WebMD Mobile Sky Burger Key Ring Reward Cards Facebook (#11, Apr, #37 Mar, #25 Feb, #23 Jan, #19 Dec, #3 Nov,
#29 Oct) (#54 Apr, #4 Mar) (#55 Apr, #55 Mar, #53 Nov)

PayPal

(#53 Feb)

Mega Jump Allrecipes.com Dinner Spinner Angry Birds MyTown Wikipedia Mobile Trainyard Express StumbleUpon! Pulse News for iPhone
(#6 Apr)

Cut the Rope (#38 Apr, #38 Feb, #18 Jan, #26 Dec, #12 Nov, #20 Oct) 49 TuneIn Radio Pro Amazon Mobile (#40 Mar, #42 Feb, #32 Dec, #39 Nov, #19 Oct) Cut the Rope Lite Pocket God WolframAlpha Hipstamatic Speedtest,net Mobile Speed Test
(#50 Oct) (#38 Nov, #21 Oct) (#24 Apr, #30 Mar, #19 Jan, #52 Dec, #17 Oct)

50 51 52 53 54 55

(#15 Apr, #32 Mar, #39 Feb, #42 Nov, #37 Oct) (#49 Apr) (#51 Apr, #48 Mar #15 Feb) (#36 Dec, #21 Nov, #47 Oct) (#6 Mar, #21 Feb)

App Search Analytics | May 2011

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THANK YOU!

For questions, comments or additional information, please email robin@chomp.com

App Search Analytics | May 2011

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