App Search Analytics | June 2011
App Search Analytics
Games dominated June’s top queries, with the queries puzzle games, adventure games,action games, shooting games, and board games appearing in the top 25 queries for bothAndroid and iOS.
Paid app downloads increased by 1% on Android and 4% on iOS. On Android, theincrease was concentrated at a premium price point between $4.01 - $5.00, increasingshare from 0.1% to 0.6%. For iOS, the increase was primarily in the $.99 and $1.99 pricepoints, and there was a hint of weakness at premium price points.
Best in Category
The social networking category sees a major downtick in app share across platforms,decreasing from 6.6% to 4.6% on iOS and 7.8% to 6.9% on Android. Productivity andreference apps increased their share on iOS, while entertainment and music appsincreased their share on Android.
Thursday, July 28, 11