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HTML or Apps?Getting on Every Screen
Dorian Benkoil13 May 2011
Friday, May 13, 2011
© 2011
Imagine
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You’re in charge of a major newspaper company
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Your profit margins in print are shrinking
➡
On the Web, you’re getting plenty of traffic. But:
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You’re not making much money there
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You can’t really charge for access
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Your content is not protected
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It looks like crap
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Traffic is transient and disloyal (thank you Google)
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Session times are less than 2 minutes
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Average pageviews per visit are1-2 pages
Friday, May 13, 2011
© 2011
The Solution?
Friday, May 13, 2011
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