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HTML vs Apps

HTML vs Apps

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Published by DorianBenkoil
In the battle of HTML vs. Apps, how is a publisher to decide? This presentation says a bit on how to do so.
In the battle of HTML vs. Apps, how is a publisher to decide? This presentation says a bit on how to do so.

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Published by: DorianBenkoil on Jul 28, 2011
Copyright:Attribution Non-commercial

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07/28/2011

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HTML or Apps?Getting on Every Screen
Dorian Benkoil13 May 2011
Friday, May 13, 2011
 
© 2011
Imagine
You’re in charge of a major newspaper company
Your profit margins in print are shrinking
On the Web, you’re getting plenty of traffic. But:
-
You’re not making much money there
-
You can’t really charge for access
-
Your content is not protected
-
It looks like crap
-
Traffic is transient and disloyal (thank you Google)
-
Session times are less than 2 minutes
-
Average pageviews per visit are1-2 pages
Friday, May 13, 2011
 
© 2011
The Solution?
 
Friday, May 13, 2011

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