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Table Of Contents

DEMAND FORECASTING DEMAND FORECASTING
METHODS OF DEMAND METHODS OF DEMAND
FORECASTING FORECASTING
METHODS METHODS
CONSUMER SURVEY CONSUMER SURVEY
METHOD METHOD
EXPERT OPINION EXPERT OPINION
Features Features
TYPES TYPES
MARKET EXPERIMENTS MARKET EXPERIMENTS
Test marketing Test marketing
Controlled experiments Controlled experiments
Time Time series data are series data are
composed of: composed of:
MOVING AVERAGES MOVING AVERAGES
Method of Least Method of Least
Squares Squares
ANY QUESTIONS? ANY QUESTIONS?
Thank you Thank you
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Managerial Economics

Managerial Economics

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Published by NicolaGala

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Published by: NicolaGala on Jul 29, 2011
Copyright:Attribution Non-commercial

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