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Table Of Contents

1 INTRODUCTION
1.1 Research problem
1.2 Study aim
1.3 Target group
1.4 Delimitations
1.5 Structure of thesis
2 METHODOLOGY
Figur 1 Research plan
2.1 Selection of research problem
2.2 Selection of research method
2.3 Qualitative research
2.4 Performance of study
2.5 Validity & Reliability
2.6 Methodology critique
3 LITERATURE REVIEW
3.1 Traditional marketing
3.1.1 Product
3.1.2 Price
3.1.3 Place
3.1.4 Promotion
Figur 2 Promotion mix model 24
3.2 Internet Marketing
3.2.1 Product
3.3 Traditional Marketing VS Internet Marketing
3.3.1 Product
3.3.2 Price
3.3.3 Place
3.3.4 Promotion
3.3.5 Comparison model
Figur 3 The Comparison Model
4 EMPIRICAL DATA
4.1.1 Company background
4.1.2 Interview answers
4.2 Heart of Brands
4.2.1 Company background
4.2.2 Interview answers
4.3 Tiger of Sweden
4.3.1 Company background
4.3.2 Interview answers
4.4 Polarn & Pyret
4.4.1 Company background
4.4.2 Interview answers
4.5 H & M
4.5.1 Company background
4.5.2 Interview answers
5 STATISTICAL DATA
6 ANALYSIS
6.1 Analysis of empirical data relative theory
6.1.1 Internet marketing
6.1.2 Traditional marketing
6.1.3 Reflection on the comparison model
7 CONCLUSION
7.1 Suggestions for further research
REFERENCES
APPENDIX
Appendix A
Appendix B
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Published by Betina Bestie

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Published by: Betina Bestie on Jul 29, 2011
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