used social media to:
•Communicate vitally important information
•By pass the media as a messenger
•Involve the public by both listening to what they had to say and to answer their questions
•Monitor what the public were thinking and feeling so that they could better meet their needs
•Help people help themselves and their communities
WHY is Social Media Becoming
an important means of communication?
It’s where the people are...
%of UK Population Online% Not online
% of UK Population with Social Media Proﬁle% Without
Thursday, March 10, 2011