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manajemen pemasaran

manajemen pemasaran

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Published by himamanajemenFEUA
pemasaran yang strategis
pemasaran yang strategis

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Published by: himamanajemenFEUA on Sep 20, 2008
Copyright:Attribution Non-commercial

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05/05/2013

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Rencana pemasaran strategis
Adalah memadukan semua kegiatan dan sumber dayabisnis secara logis guna memenuhi kebutuhanpelanggan dan menghasilkan laba.Rencana pemasaran strategis terdiri dari5 jeniskeputusan pemasaranyang saling melengkapi.Bidang-bidang keputusan tersebut sering disebutdgn bauran pemasaran (marketing mix)
 
 
Marketing mix
produkhargapromositempatpasar
Pelanggan-persaingan
 
 
1. Keputusan pasar 
Berkaitan dgn analisis tentang :
2.
Target/sasaran serta kebutuhan pelanggan
3.
Lingkungan yang bersaingAlat bantu dalam agribisnis utk mengambilkeputusan pasar denganpenelitian pasar,segmentasi pasar, dan penetrasi pasar 

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