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Obama team shakes up social media strategy in run up to 2012

Obama team shakes up social media strategy in run up to 2012

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Published by: Crowdsourcing.org on Jul 29, 2011
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02/03/2013

 
Obama team shakes up social media strategyin run up to 2012
by @gordonmacmillan,posted on 18 June, 2011 at 11:42 am
We already knew that social media would play a big part in Barack Obama‟s 2012
presidential bid, he launched his campaign with a YouTube video, but unlike 2008, or even the last four years, this time around he will be tweeting himself.Obama will be personally tweeting andwill sign each official presidential tweet
-
BO”, accordin
g to the
official twitter account, which has 8.7million followers. Up until now Obamahas tweeted very little with his staff handling his account.The change to how Obama uses Twitter
comes as part of a wider series of changes to the president‟s 
Facebook page and his@BarackObama Twitter account announced on his 2012 campaign website.Obama for America staff will now be managing both accounts, posting dailyupdates from the campaign trail, from Washington, and everywhere in between.

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