Training and DevelopmentProgrammes
Yale Consultancy Sdn Bhd
Your Advanced Leading Executive
YALE Consultancy Sdn Bhd is an internationalprofessional service firm in Malaysia. Theorganisation is a dynamic practice providingprofessional services in research anddevelopment, training, corporate andmanagement consultancy and couching to itsclients. Our objective is to provide a high standardof professional practice in every field for every one of our clients.
Fire YourConsultant andBecome ExpertonInternationalMarketer
Course SynopsisThis course is specially designed for marketingprofessionals, entrepreneur and businesspeople who would like to learn internationalmarketing in Asia perspective. This modulewould answer different curiosity that relatesto Asia market. The module is designed in fourdifferent parts. The first part contains chapterson the various environmental variables thatimpact on international marketing. Thesecond part commences with chapters onresearching overseas markets and selectingand entering foreign markets. The third part isdevoted to strategic consideration ininternational marketing with particular focuson devising marketing strategies for theregion. The fourth part covers contemporary challenges in international marketing,detailed discussion of which is rarely found ininternational marketing texts.
Dr George Leow
012 326 6874 YALE CONSULTANCY SDN. BHD. (805615-X)
79-3, Amber Business Plaza, Jalan Jelawat 1Cheras Batu 3½, 56000 Kuala Lumpur
016 977 4993