Training and DevelopmentProgrammes
Yale Consultancy Sdn Bhd
Your Advanced Leading Executive
YALE Consultancy Sdn Bhd is an internationalprofessional service firm in Malaysia. Theorganisation is a dynamic practice providingprofessional services in research anddevelopment, training, corporate andmanagement consultancy and couching to itsclients. Our objective is to provide a high standardof professional practice in every field for every one of our clients.
Fire YourConsultant andBecome Experton StrategicMarketer
Course SynopsisThis course is specially designed for marketingprofessionals, entrepreneur and businesspeople who would like to learn the key concept and issues involved in selectingstrategies. It apparently that many researcherswant to consider a marketing strategy perspective that extends beyond thetraditional emphasis on the marketingprogram. This module is designed around themarketing strategy process with a clearemphasis on analysis, planning, andimplementation. In general, this module isdesigned in five parts. Part I provides anoverview of market-driven strategy andbusiness marketing strategies. Part II considersmarket, segments, and customer value. Part IIIdiscusses designing market-driven strategies.Part IV considers market-driven programdevelopment. The Final part examinesimplementing and managing market-drivenstrategies.
Dr George Leow
012 326 6874 YALE CONSULTANCY SDN. BHD. (805615-X)
79-3, Amber Business Plaza, Jalan Jelawat 1Cheras Batu 3½, 56000 Kuala Lumpur
016 977 4993