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a 2010 Pirelli Calendar courtesy of Pirelli
Demand for added-value service heightens
One-on-One with Continentals Dieter Horni
Goodyear launches revolutionary truck tyre technologies
Falken relaunched in SA
Bandag SA celebrates fve years
16142 Trentyre SA Treads P.fh11 9/2/09 2:14 PM Page 1
editor LianaShaw
Technical consultant WrayShaw
reproduction DianevanNoort
Printing TYPO
ColourPrintingSpecialists
distribution PrestigeBulkMailers
Advertising LianaShaw
Contents
one-on-one
withContinentalMD,DieterHorni........................................................ 3
Focus on the end user
Demandforaddedvalueserviceheightens
aseconomicpressuresintensify.......................................................... 9
Manufacturing
GoodyearlaunchesrevolutionarytrucktyretechnologiesinSA........... 14
AlgoraxwinsNACAAward.................................................................... 16
Focus on excellence Awards
BridgestoneSAwinsFocusonExcellenceBestTyreAward
MaxiprestwinsBestTyreServiceProvider......................................... 17
retreading
BandagSouthernAfricacelebrates5years........................................... 19
competition
WinaPirelliCalendar2010!.................................................................. 23
Industry news
FalkenDistributionawardedtoStamfordTyres..................................... 27
TubestonesecuresexclusivityofNankang............................................ 29
distrubution
TigerWheel&TyreisSouthAfricasTopTyreRetailer.......................... 31
Talking tyres
FuturetyretechnologyBye-byetotheblackstuff?............................ 33
dealer profle
Afemaleforcetobereckonedwith...................................................... 37
conti corner
Helpingpeoplehelpthemselves............................................................ 40
hi-Q Ten years
Hi-QCelebrates10SuccessfulYears.................................................... 42
Tyrexpo Africa 2010
ImperialLogisticsandTomFarmerjoinspeakers
atTyrexpoAfrica2010TyreIndustryConference................................. 45
World news
TyrecompaniesclaimnoF1interest..................................................... 46
BandagnowfullyintegratedintoBridgestoneinUK........................... 46
Goodyearblimpfyinghigh................................................................... 46
GoodyearapprovesaviationtyretestcentreinSA............................... 46
China(Guangro)IntRubberTire&AutoAccessory
Exhibitionexpectsrecordnumberofexhibitorsandvisitors................. 46
competition, subscription, Website ........................................ 48
A note from
the editor
2009 is almost behind us and I think
its safe to say were all looking
forward to the New Year ahead,
after what has been an extremely
challenging year of trading. Although
signs of recovery are evident, the
recession is far from over - the effects
are still being felt internationally and
domestically.
The transport sector has not been
exempt from its share of challenges,
so now, more than ever, the message
is one of cutting costs and reducing overheads. And here is where the tyre
industry can play a monumental role in assisting its customers to achieve
these goals. So how well are we doing? To fnd the answers to this question
turntopage9.Ourfeaturestoryquotesanumberofinfuentialplayersontheir
thoughtsandviewsonthesubject.
Thisissue also highlightsa number ofnew developments inthemarket such
as the recent launch of Goodyears new generation truck tyres featuring
revolutionarynewtechnologyintheformofDuraSealandtherebyintroducing
to the commercial tyre sector, the frst-ever commercial tyre with the ability
to repair itself! Colin Mileman, our resident columnist, explores the DuraSeal
technologyfurtherinhislatestinstalmentofTalkingTyresonpage33where
heoffershisviewsonthis,andotherinnovationsintheindustry.Bridgestone
anditsdistributionpartner,Maxiprest,alsocomeunderthespotlightwiththeir
recentwinsatthe2009FocusonExcellenceAwardsyoucanreadallabout
theseaccoladesonpage17.
Its also been a busy time for some of the local agents of imported products
withTubestonesrecentacquisitionoftheNankangbrandandStamfordTyres
securement of the distribution of the Falken brand in South Africa. Both of
thesereputablebrandswillnowbeavailabletothelocaldealertradeasworthy
supplementstotheirexistingproductportfolios.
Finally, the competition prize youve all been waiting for Pirelli SA is giving
awaya2010PirelliCalendartooneluckyreadersodontforgettogetthose
entriesin!
Ifyouretravellingonourroadsthisfestiveseasonremembertodrivesafelyand
tocheckthosetyrepressuresbeforesettingoffonyourjourney!Hereswishing
youarestfultimewithfriendsandfamily!Farewelltillwemeetagainnextyear.
EDITOR
I n t r o d u c t i o n 1
Publishers SkyPublicationscc
POBox702
Douglasdale,2165
Tel: (011)6580011
Fax: (011)6580010
Cell: 0828516777
E-mail: satreads@mweb.co.za
Website: www.satreads.co.za
FrontCover:CourtesyImperialLogistics
O n e - o n - O n e 3
The conTI MAn
One-on-OnewithContinentalTyreSAMD,
DieterHorni
Dieter Horni started his career at Continental as a trainee in marketing,
followingthecompletionofhisuniversitystudiesatJustusLiebigUniversity
in Germany, with a degree as Graduate Economist, gaining valuable
experienceinthecourseofhiscareeronbothdealershipandsaleslevels,
including experience in retreading. Before coming to SA he head up the
companysentireTruckDivisionforGermany,AustriaandSwitzerland.
Hisappointmentcomesatafortuitoustime,atapointwheretheContinental
brandisabouttotakecentrestagecourtesyofitssponsorshipofthe2010
FIFAWorldCup,tobeheldinSouthAfrica.AndaccordingtoHorni,there
areotherdevelopmentsafoot,unrelatedtothesoccerthatcouldcontribute
towards propelling the local tyre producer to the number one spot a
position he believes the brand richly deserves! Over coffee at a popular
Sandtonhotel,withanimpressivecommandoftheEnglishlanguagegiven
hisGermanheritage,heexplainedhowhehopedtomakeadifference.
Dieter, virtually your entire career was spent in Europe. What prompted
you to accept a position in a foreign market, fve years away from
retirement?
I believemyfascinationwith South Africa inparticular, beganduringmy
school career, in the 1960s, when I was frst asked by my Geography
teacher to compile an assignment on South African townships. Suffce it
tosay,assistancefromtheSouthAfricanEmbassyforthistaskhasyetto
materialise (chuckles), but in the course of my research, I developed an
interestforthispartoftheworld.
AftervisitingPEwithmyfamilywedecidedtoembracethischallenge.
Onaprofessionallevel,theopportunitiesandchallengesthisnewassignment
would entail were equally appealing. Having enjoyed a strong OE presence
andbrandimageformanyyearsinthiscountry,CTSAhadbeenearmarked
forcapitalinvestmentbywayofplantcapabilityandnewtechnologytoboost
currentcapacityforthelocalproductionofnewpassengerandtruckproducts
allofwhichweplantointroducetothemarketduringthecourseofnextyear.
Im particularly pleased to hear of the impending release of new truck
tyre products?
Overthepastsevenyears,weveinvestedtothesumofR350millioninthe
modernising, upgrading, R&D and production facilities of the Port Elizabeth
factorysoastogearupfortheproductionofnotonlythenewtrucktyrerange,
butalsotoimprovetheenvironmentalfriendlinessofourproductsandplant
andtoensureweareoperatingwithstateoftheartmachinery.
Overthenexttwoyears,weplantoinvestafurtherR100millionintheplant,
A new era has heralded in for Continental Tyre SA and all at the
hands of a new man at the helm. A devout Conti Man, as he
likes to describe himself, Dieter Horni has spent 31 years in the
tyre business, 26 of them exclusively dedicated to the German
manufacturinggiant,ContinentalAG.Havingspentthegreaterpart
ofhisworkingcareerimmersedinallaspectsofthetyrebusiness,
his frst and most likely last overseas assignment, will fnd him
takingoverfromClaudioBoezioasMDoftheSouthAfricanarm
ofContinentalsglobaloperation.
thelong-termaimbeingforustomanufacturelocallyandcompetitively,to
successfullymeetthedemandofthereplacementandOEmarkets.
Wealsoneedtoensuretheseproductsarewellreceivedandthattheysellfor
anappropriatepriceinthelocalmarket.ApremiumbrandsuchasContinental
must be marketed and sold responsibly in the market, in keeping with the
quality image and reputation the brand has established globally. We are not
abouttostartcompetingwiththecheapestofthecheapest.
Thechallengenowisforustosuccessfullyrelaythismessagetoourdistribution
partners, to instil newfound confdence and pride in our brand, and to spur
themontoachievinggrowthandproftabilitytothebeneft ofboth parties
noeasyfeatwhenyouconsiderthatCTSAdoesntowndistributionchannels
in this country, but relies on loyalty partnerships and key
accountsforitssurvival.
Would you say the ContiPartner Programme could
beneft from the addition of more truck tyre oriented
dealers? It seems to me that a large number of CPs is
reluctant to dabble in this market segment?
While I can understand their reluctance to diversify into
the truck tyre market for a number of valid reasons such
ascapital/peopleinvestment,creditrisksandsoon,partof
being an entrepreneur and this is what our ContiPartners
undoubtedlyareisbeingpreparedtotakecalculatedrisks
anddevelopingonesmoneycollectionskills.Theseconcerns
arelegitimate.ThetrucktyremarketinSouthAfricaisanimportantoneandwe
needtobeproactiveinsecuringourrightfulshareofthissegment.
So what strategies are in place for the continuance and enhancement of
the ContiPartner concept?
The ContiPartner stores, now 146 strong across South Africa, remain our
primarydistributionpartners,withaffliateddealersstandingtobeneftfroman
associationwithCTSAbywayofsignage,marketing,advertisingandaboveall,
accessibilitytoaworld-classproduct.
During the course of next year, we will be outlining our strategy for the
ContiPartner loyalty programme, with new initiatives and systems planned,
alongsidearepositioningoftheContinentalbrandthroughtheFIFAWorldCup
tournament,aswellasindependentlyofit.
TheContiPartnerprogrammecanonlygrowandfourishwithcompletebuy-
in from the independent dealers who recognise the need for new business
models and ways of streamlining their businesses from IT-based solutions
anduptodatecomputersystems,toregularaudits.
Themajorityhasheededtheclearcalltomovewiththetimes,inkeepingwith
current market dynamics and demographics, but implementation will likely
require a great deal of effort and negotiation on both sides, and may even
seesomeaffliationsdrawingtoanend.However,ifthisiswhatisrequiredto
preservethelongevityoftheContiPartnerbrand,thenwerepreparedforit.
You spoke of key distribution accounts I assume by these, you mean
the likes of Tiger Wheel & Tyre, Malas and Kwik-Fit? How would you
respond to allegations that these groups are meted out preferential
treatment by CTSA, sometimes at the expense of the ContiPartners?
AlthoughImarelativenewcomertothismarket,Imawarethatthisperception
exists. I will begin by saying that strengthening the ContiPartner programme
remainsintegraltostrengtheningourownbrandpositioninthemarketandas
such,ourCPscanrelyonusforassistanceasandwhentheyseeft.AsIsaid
earlier,weintendhoningourattentiononourprimarydistributionchannelin
lightofa2008marketsurveywhichshowedacleardiscrepancybetweenthe
ContinentalandtheContiPartnerbrands.
On the subject of Tiger Wheel & Tyre, bear in mind that the structures and
operational systems by which their stores abide, make for
ease of management. We negotiate exclusively at head
offcelevelonly,whothendisseminateandcommunicatethe
information throughout their company-owned branches. In
contrast,whenitcomestotheCPconcept,wearerequired
to take into account the individual needs and requirements
of each independent operator, each of which run their
businesses very differently to the company-owned stores,
suchasTigerWheel&Tyre.
Another reason why CTSA may be perceived as favouring
TigerWheel&Tyreisthisretailerscommitmenttomaintaining
responsiblepricingofourbrandinthemarketplace,astrategy
whichisclearlyinlinewithours.TheydonotprostitutetheContinentalbrand,
butrather,positionitasthepremiumbranditis,despiteeconomicpressures
andstiffcompetitionfromcheapertyres.
Yes, but what of accusations that TWT stores are advertising Continental
products for considerably less than what your own CPs can sell them for?
TWT salesmen are trained to sell up from the entry level tyres to ultra high
performancetyresandperhapsfournewrimstoo.Theyselllifttimeandthe
proftonamoreexpensivehighperformancetyreplusanewrimtakesupthe
samelifttimewhiletheproftissomuchmore.
So, in other words youre suggesting that its not so much a case of what
CTSA is perceived to be doing wrong, but more a case of what groups
like TWT are doing right?
Exactly!
That said, our association with other key accounts such as those already
mentionedwillnevertakeprecedenceoverourownimmediatechainofloyal
dealersandthisissomethingIwouldreiterate.Yes,theCPcomesfrst,but
Imsurethattheyllagreewithmethatitmakesgoodbusinesssensetonotput
all your eggs in one basket, hence our relationships with other independent
keycustomers.
What effect has the global recession had on the operation, particularly in
light of OE performance?
4 O n e - o n - O n e

Strengthening the
ContiPartner programme
remains integral to
strengthening our own
brand position in the
market.

6 O n e - o n - O n e O n e - o n - O n e 7
9, 10 & 11 May 2010
Guangrao International Expo Center,
Shandong, China
China (Guangrao) International Rubber Tire & Auto Accessory Exhibition
Organizer:
China Council for the Promotion of Intl Trade
People's Government of Shandong Province
Exhibition Organizing Committee
Tel: +86(0)546-7799000, 7799222
Fax: +86(0)546-7799111, 7799333
Email: chinagrtyre@chinagr.gov.cn; chinagrtyre@163.com
Website: www.chinagr.gov.cn
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SA_Treads_210-138.pdf 2009-10-20 16:03:28
Im pleased to say the adverse impact has been less than expected. OE
performancehasobviouslyslowedbuttheeconomiccrashhascorrectedour
formerinabilitytosupplythereplacementmarketeffectively.
Anddespitetheeconomicdownturn,Continentalremainstheonlylocaltyre
brand that is approved for OE ftment by all the vehicle manufacturers an
accomplishmentwereextremelyproudof.
The FIFA World Cup will go a long way towards frmly entrenching the
Continental brand on a global scale, but its also important for us to identify
ourselves outside of this world event. We must make the brand even more
visibleandcommunicatethatqualityofthisnaturecomesataprice.
We believe our new brand message soon to be launched in SA will
successfullypavethewayforusinachievingouraimsinthisdirection.
What do you view as your biggest challenge in achieving these goals?
Iwouldsaythesilothinkingthatissometimesprevalentinternallyaswellas
externally.Imnotheretopointfngersatanyoneinparticularbutitsvitalthat
asamanufacturingconcernandasadistributionchain,webeginchallenging
ourmindsetinordertothinkoutofthebox.Breakingdownwallsisnevereasy
but I would like to believe weve begun to open some doors at least, in this
direction.
Our own people are asking for change which is a positive thing, but
effectivechangecansometimesrocktheproverbialcomfortzonetheyfnd
themselvesin.
How would you sum up your vision for CTSA?
My vision is for Continental to rank as number one in terms of the overall
package,i.e.productquality,service,marketshare,andtoberecognisedas
thebenchmarkinthemarketplace.Wemuststrivetoprotectandpreservethe
imageofthebrandatallcosts.
Will you be running incentive programmes to coincide with the 2010
FIFA World Cup?
Wearedefnitelyplanningtocapitaliseonourpositionasanoffcialsponsorby
wayofincentivetrips,matchticketstoourhospitalitysuiteatSoccerCityetc.
forourloyaltypartnersandtheircustomers.
Finally Dieter, what impression have you formed of the SA market thus far?
This is not specifc to the tyre trade but I have to say that Im appalled and
horrifedbythewaySouthAfricanmotoristsbehaveontheroads.Wemustall
worktowardsmakingthedrivingexperienceasaferandmoresecureone,and
notonlythroughourchoiceoftyres,butmostimportantlyperhaps,through
ourbehaviour!
Onapositivenote,Iwouldliketoendofbysayingthattherearebigthingsafoot
forCTSAin2010watchthisspace!
6 O n e - o n - O n e O n e - o n - O n e 7
8 O n e - o n - O n e
Tyre technology thats
miles ahead
In fact, Bridgestones proprietary technologies put
our truck and bus tyres in a league of their own.
Thanks to exhaustive work at Bridgestone R&D centres
in Japan, the USA, Italy and elsewhere,
every aspect of our tyres is superior.
That means they are suited to all the demands
of new generation high-speed heavy vehicles.
Furthermore, they meet all local requirements,
delivering the ultimate in performance
at a lower operational cost.
Discover the differences for yourself.
Bridgestone R227 Bridgestone M840 Bridgestone M729 Bridgestone R184
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8 O n e - o n - O n e
Theglobalrecessionwasunexpected,impacting
across a wide spectrum of industries. Mining
and manufacturing have been the hardest hit,
buteconomicpressuresarebeingfeltacrossall
marketsectors,includingthetransportandtyre
segments.Transportoperatorssaythatescalating
operating costs pose one of the biggest, if not
the biggest challenge to their businesses. With
tyrepurchasesconstitutingasizeableportionof
thoseoperatingcosts,weaskedthemhowthey
believedthetyreindustrywasmeasuringupto
theirexpectationsintermsofserviceprovision.
Are they getting their moneys worth, or could
the industry be doing more to assist them in
thesediffculttimes?
demand for added-
value serviceheightens
aseconomicpressuresintensify
F o c u s o n t h e E n d U s e r 9
As always, some cite rising procurement costs as an ongoing concern
particularlyinlightofthecurrenttradingclimate,whileothersarguethatthe
selling price has little or no bearing in the long run, especially if the whole
cradle-to-gravepackagereapstherequiredresults.
Says Francois Ehlers, Technical Director for Imperial Logistics: What were
ultimatelyconcernedwithisachievingthedesiredcpkwhichiswhyweremain
opentorunningcomparativeteststhroughoutouroperation.
The Imperial group of companies believes in splitting the business between
multiple tyre brands and service providers. Currently, 90% of this transport
giantsnationaltyrefeet(5500vehiclesplus2000sub-contractorvehicles
whichoperateonanalmostdedicatedbasis),isdividedbetweenBridgestone,
GoodyearandDunlop.Theremaining10%istraditionallyreservedfortesting
lesser-knownbrands.
Claims Ehlers: In some transport companies, secondary or foreign brands
areperformingexceptionallywell,perhapsbecausetheyaremoredurableand
madetotakeabeatingorpurelybecausetheseoperatorsexerciseahighlevel
of tyre maintenance within their feets. Whatever the reason, foreign brands
are making inroads in the market. And they prove my point that no one
brand fts all applications. Some brands or sizes perform remarkably well in
somesituationswhileothersdontyetanotherreasonwhywedontbelieve
inputtingalloureggsinonebasket.
Most tyre brands produced today are of good quality. Theres very little
betweenthem.Whatwereinterestedinistheoverallpackage.
Headds:Itneverceasestoamazemethatnewtyrecompaniescanspenda
fortuneonR&D,goontoproducesuperiorproductsforwhichwereexpected
topayapremium,onlyfortheireffortstobesadlysabotagedbythedistribution
sector.
The majority felt that involvement from the new tyre companies in their
feets was suffcient and up to standard, although Ehlers suggests that a
moresustainableandcollaborativepresenceatscraptyreanalysesonthe
part of the new tyre companies would go a long way towards elevating
currentservicelevels.
He says: Out of our 72 operating companies and 52 workshop based
around the country, consistent buy-in from the representatives of the
newtyrecompaniesisnotwhatitshouldbe.Thescrappingsessionsare
so important when it comes to assessing the condition of the feet and
identifyingpossibleproblems,andyet,attendanceatthesemonthlyevents
issporadicatbest.Newtyrerepresentativesseemtohavelostthatnatural
hunger.Theyrenolongerhuntingforthebusiness,anditshows.
Allan Dunn, Technical & SHEQ Executive for Unitrans Fuel and Chemical
(Pty)Ltdagrees:Scraptyresessionsaredefnitelycrucialinunderstanding
the needs of the tyre feet. A more proactive approach to this side of the
business, whereby reports are accurately and timeously submitted, go a
longwaytowardsidentifyingandrectifyingtyrefailures.Inaddition,potential
maintenance issues could be identifed before
they escalate, by inspecting and reporting back
whenthetyresareinspectedbeforetheretreading
process begins. Sadly, tyre service providers
sometimes fall short of providing their customers
withvalue-addedserviceinthisregard.
EchoesJaquesStruwig,DepotManagerofTankerServicesinLichtenburg:
A greater level of understanding of our en-route needs coupled with
smarter decision making with respect to on road breakdowns, would not
goamiss.
Struwig utilises the Bandag network which he describes as effcient and
involved, with a large support network around country. If there was one
thinghecouldchange,hesaysitwouldbetheresponsetimetoonroad
breakdowns,alongsideamoreuniformpricingstructure.
In response, Laurent Colrat, Marketing Director for Bandag says:
Breakdownsaregrudge-purchasesthatunfortunately,arepartandparcel
ofthetransportbusiness.Bandagisawareofthisandwhereitaffectsits
nationalfeetsinparticular,isconstantlyimplementingcostsavingsolutions
andwillcontinuetodosoasthesehaveacriticalimpactonthecpkand
uptimeofthefeet.
For our national feets, our Fleet Technical Consultant team performs
regular and ongoing audits Fleet Scrap Tyre Analyses to ensure that
Besttyremanagementpoliciesarepractisedandtheinformationgainedis
usedtotakecorrectiveactionwiththeaimsofavoidingpreventablefailures
andensuringthefeetisoperationallyready.
FrankWagner,ChiefExecutiveofUnitransSupply
Chain Solutions comments: We would like all
oursupplierstoalignthemselveswithourvision
aswebelievethiswouldservetoelevatecurrent
servicelevelsallround.
Unitransisthesecondlargesttransportcompany
1 0 F o c u s o n t h e E n d U s e r
ThesugarindustryinparticularposesanumberoftechnicalchallengesFrankWagner.
F o c u s o n t h e E n d U s e r 1 1
inSouthAfricaafterImperialLogistics.Asmuchas80%ofalltyrepurchases
aremadefromBridgestoneviaitscommercialdistributionchain,Maxiprest,
whichforthemostpart,Unitransrateshighly.
Says Wagner: Our relationship with Bridgestone and Maxiprest goes back
manyyears.Muchlikewithanysupplier,serviceissuescomeupfromtimeto
timebutthankstoastrong,long-standingrelationship,weareusuallyableto
settledisputesamicably.
Where I believe tyre service providers in general could be of far greater
assistance to the transport sector, is in working with us to fnd solutions,
particularlyforapplicationsthatpresentgreaterchallenges,suchasthesugar
caneindustryforinstance,whichposesanumberoftechnicalchallenges.
Inmyview,ifserviceprovidersweretoinvestinsecuringtheservicesofahigh-
calibrepersonfromthebeginningandmakethatindividualakeycomponent
oftheoverallsolution,theywouldessentiallybelockingthemselvesintothat
customer for the long term. Sadly, this seldom materialises due to pricing
pressures,butthewayIseeit,aninvestmentsuchasthiswiththerightattitude
anddesiredlevelofunderstanding,wouldultimatelypayforitself.
Adds Ehlers: Due to the level of technical people declining, weve come to
accept the necessity to rely on our own resources in this regard. When it
comestotyresmyviewisthis:beforeyouchangeyourtyreyoumighthaveto
changeyourattitude.Asknotwhatthetyrecandobutwhatyoucandoforthe
tyre?Ifyoulookafterit,itwillperformwell.
Wagnerconcurs:Transportersareequallytoblame.Outsourcingthetyrebay
does not mean abdicating total responsibility. In fact, it becomes even more
importantinthatsituationtokeepyourfngeronthepulseatalltimes,thereby
ensuringtherelationshipisappropriatelymanaged.Managementmustbuyinto
makingitworkinsteadofbeingquicktoblametheirtyrepartner!
single versus multiple providers
Usingmultipleserviceproviderswhichtheysaynotonlyallowsthemtostay
aheadintermsofnewproductsonthemarket,andalsomakesforsuperior
servicing,certainlyseemstobeinvogue.
ExplainsGiel CoetzeeofMSC Logistics:Servicelevels differ from regionto
regionandforthatreason,itsimportantfortransportcompaniesnottorestrict
themselves to one supplier. Alliances with different providers also make for
morecompetitivepricing.
Ehlersagrees:WevefoundthatgivingtheImperialcompaniesthechoiceof
multiplebrandsandproducts,makesforamoredesirablecpk,overall.
AbriedeSwardt,MarketingDirectorforImperialLogisticsadds:Giventhe
sizeablefootprintofourbusinessacrossthecountry,itsnigh-impossiblefor
asingleprovidertomaintainhighservicestandardsnationally.Providerswith
national networks have shown that whereas they may be strong in certain
pockets or regions, theyre often weak in others. Our ability to enlist the
servicesofothercompanieswheneveritsrequired,alleviatesthisproblem.
Theshifttowardsmultipleserviceprovidersiscertainlygainingmomentum,
saveforaselectedfewcompaniessuchasTruckAfricaforexample,which
stillswearsbystickingtoasingleprovider.
Offering an opposing viewpoint, Natie
Schwartz,TechnicalDirectorforTruckAfrica:
Aligning ourselves with a sole provider
in our case, TrenTyre makes for a much
stronger relationship. It also allows your
provider the opportunity to become well-
acquainted with your business. And in the
event of cross-border transport, TrenTyre
hasanequallysoundinfrastructureonallthe
requiredroutestoprovideonroadassistance.
More importantly, our provider is 100%
involved. We recently experienced abnormal
breakdowns on some of our routes and via
dedicated route studies which took place
jointly,wemadeafewchangeswhichresulted
in immediate cost savings. Bi-weekly scrap
surveys and monthly management meetings
to assess the condition of the feet also help
enormously.
In terms of what their provider could do
better, Schwartz says that driver training
aimed at reducing downtime en route would
bewellreceived.
Having recognised the importance of such
preventative maintenance, Imperials HR
Training & Development Department, with
assistance from Maxiprest, has recently
embarked ona long-term, dedicatedtraining
programme which is directly aimed at the
driversandtakesplaceonsite.
Says Ehlers: Im very impressed with the
resultsachievedthusfar-thetrainingisstillin
itsinfancystagebutImgreatlyencouraged
thatitwilltranslateintocostsavingsdownthe
line.
TruckAfricaisnotin
favourofmultiple
providers.
justifcationforpriceincreases,willnolongerholdintodayscut-throatmarket.
Offerthatsomethingextra,thinkoutofthebox,provideinnovativesolutions
thenperhapsenduserswontfeelresentfulwhenbeingaskedtoforkoutmore
fortheirtyres.
Headds:OurperceptionisthatbigoperatorssuchasImperial,couldperhaps
belosingoutonthevalue-addfactorinfavourofamoreaggressivepricing,so
perhapsthatsthepricewehavetopay.
Judging by the comments we received from some of the smaller operators
whobyandlargeappearedquitesatisfedwiththeservicetheyweregetting
fromtheirproviders,thiscouldwellbethecase.Ofcourse,tyrepricesremain
andwillalwaysremainacontentiousissue,particularlyinthecurrentmarket
dynamic,butwhatwefoundencouragingwasthatoperatorsarenotnecessarily
unwillingtomeetthosepricehikestheyjustwanttoseesomethingmorefor
theirspend.
Frank Wagner sums it up well: Just like the guy in the early 60s sweeping
the foor at NASA who was asked to name his
companys strategy and subsequently said, to put
a man on the moon by the end of the decade,
so too, should our component partners become
familiar with our strategies. No matter how small
theircontribution,weexpectoursupplierstoalign
themselves to our vision and provide a service
that is not only satisfactory to us, but also to our
customersandourcustomerscustomers.
According to Roy MacFarlane, Manager National Sales and Breakdowns for
Maxiprest,thisnew,jointapproachensurestheparticipationandbuy-infrom
thevariouscompanieswithinImperial.Bestofall,participationismandatory.
Training courses covering all aspects of tyre costs, (cpk, tyre maintenance
etc)andaimedatfeetmanagers,feetcontrollers,depotmanagers,contract
managersanddrivershavealreadytakenplaceinJohannesburg,CapeTown
andDurban,withmoretofollow.
Greater call for value-add
The issue of added value service and the alleged need for the tyre industry
tostepuptotheplateinthisregard,cameupalotinthisyearsdiscussions.
Heres how Francois Ehlers describes it: Providing value-add is something
thats sorely needed. Every year, the tyre companies and by that, I mean
theserviceprovidersknockonourdoorwithlengthyexplanationsastowhy
theyreraisingtheirprices,butseldomisthisbackedbyanythingtangible.My
questionisthis:whatadditionalvaluedoyoubringtothetabletojustifythe
priceincrease?Ifuppingyourpricetomeby4or
5%meansa20%improvementonservicelevels,Ill
gladlyconsiderpayingit.
In contrast, our customers come to us with the
question:whatarewepreparedtodotoassistthem
incuttingtheircosts?
In short, the mentality of old that allowed
companiestouseinfationandrawmaterialhikesas
1 2 F o c u s o n t h e E n d U s e r
Theneedforaddedvalueservicetookcentrestageinthisyearsdiscussions.
32898 SA Treads Ad_PAT.mx 11/20/09 3:21 PM Page 1
Composite
C M Y CM MY CY CMY K
1 4 M a n u f a c t u r i n g
At a series of launch events around the country, in October, Goodyear
presented what it describes as innovative, award-winning breakthroughs in
the development of truck tyre technology. Present at each of these events
wereSouthAfricancustomers,suppliers,feetoperatorsandselectedmedia.
Themed Truck to the Future, the presentations highlighted the seemingly
futuristiclevelofadvancedtechnologyinherentinGoodyearslatestrangeof
trucktyreproducts.
KnowngenericallyasMaxTechnology,thenewfamilyoflonghaulandregional
haulsteeranddrivetrucktyreproductscompriseFuelMaxandKMax,along
with the added technological boon: DuraSeal. And allegedly, each provides
Goodyears latest generation of commercial vehicle tyres with enhanced
performance,resultinginsignifcantcustomerandenvironmentalbenefts.
Max Technology
The Max Technology concept is said to combine the most technologically
advancedtreaddesigns,thelatestinmaterialstechnologyandtheverybest
featuresofmoderntyreconstruction,therebyraisingtrucktyreperformance
levelsbeyondallexpectations.
Beneftsincludeimprovedfuelconsumption,shorterwetstopping,greaterload
capacityandlongertyrelife.AccordingtoVernonSlack,GoodyearProductand
SalesManagerTruck,themagickeytosuchdramaticallyimprovedperformance
isreallyquitesimple:therevolutionaryengineeringfeaturescombinedinMax
TechnologygiveGoodyeartrucktyresalowerrollingresistance.Thetyrewith
lowerrollingresistancerequireslessenergytopropelitandconsequentlyuses
lessfuelandofcourse,lessfuelmeansloweroveralloperatingcostsanda
reducedimpactontheenvironment.
Whats more, extensive testing both at Goodyears Technical Centre in
LuxembourgandbyTUVSudAutomotive,oneoftheworldsleadingproviders
of independent technical testing and certifcation has revealed astounding
resultsofsuperioritytocomparativeproducts.AccordingtoSlack,ofparticular
interest are the clear advantages with regard to wet braking and rolling
resistanceareasthatinfuencesafetyandeconomy.
FuelMax goes the long haul
AsforFuelMax,usedinGoodyearslonghaulrangeofMarathonLHSII(long
haul steer) and LHD II (long haul drive) truck tyres, its application-specifc
design(includingdedicatedtreadpatternsandoptimisedcontourgeometry)
Goodyearlaunches
revolutionary
truck tyre
technologiesinSA
DemonstratinghowDuraSeal
technologyworksbyshooting
nailsintoatyre.
M a n u f a c t u r i n g 1 5
whereKMaxsallegedbeneftsoffantasticdurabilityandperformance,reduced
impactandwideapplicationrangehavebeenapplauded.
duraseal goes the distance
Last but by no means least, the new DuraSeal technology is the proverbial
cherry-on-the-topfortruckersinthemixed-serviceandconstructionindustries
inthatitenablesGoodyeartrucktyrestorepairthemselvesliterally! Driving
cancontinueafterthetreadispuncturedandthetyrecanremaininservice
untilitisretreaded,resultinginlessdowntime,reducedaccidentsandgoods
thatreachtheirdestinationontime.
Solvent-freeandnon-fammable,inanutshell,DuraSealstopsairescapingifan
objectofupto6mmdiameterpenetratesthetread,thankstoabuilt-insealant.
Aspecialextralayerinthetreadpackageismadeofaspecialyellowgel-like
rubbercompoundsothatwhenanobjectsuchasanailpenetratesthetread,
thegelfowsintothepunctureandcreatesanair-tightseal.Itcansealuptoa
6.0mmtreadpunctureanditcandoitagainandagainwithoutthetyreneeding
toberepairedorthesealantneedingtobere-applied.And,iftheobjectthat
causedthepunctureisremoved,thesealantfowsintothevoid.
CustomersusingDuraSealtyresfortestpurposesinSouthAfricasaytheyre
amazedatthepunishmenttheywilltakeasmanyas50punctureswithout
lossofinfationandthehugereductioninvehicledowntimecomparedwith
conventionaltyres.
Byallaccounts,anexcitingdevelopmentfromGoodyearandonethatlooks
set to fnd favour across a broad spectrum of transport operationswe will
port on the performance of these new generation truck tyres in the months
tocome.ED.
issaidtoresultinlowrollingresistanceaswellasoutstandingwettractionand
brakingcharacteristics.
Createdspecifcallyforheavytrucksfrom17tonnesupwardswhichoperate
onlongdistancehighwayoperationseithersolo,asdrawbarcombinationsor
withsemi-trailers,thetyresapparentlyhelplonghaulfeetstominimisecost
perkilometre(cpk)andprovidemaximumeconomicandecologicaleffciency.
KMax is right for regional
ThenewKMaxtechnologyisideally
suitedtoGoodyearsRegionalRHSII(regionalhaulsteer)andRegionalRHD
II (regional haul drive) tyre range which recognises that vehicles working on
regionaloperations,wheremoreurbanstop-startdrivingandlowerspeedsare
incurred,requiretyreswithdifferentcharacteristics.Thissectoristhelargestin
thetrucktyremarketanditsconditionsareparticularlytoughontyres,sothisis
Erratum
The photpgraph
which appeared in the
September issue, was
incorrectly captioned.
It depicts a Goodyear
employee working on a
Goodyear tyre.
NewfromSICAM
Thelatestin3Dtechnology,theSA830D3operatesviasimpleplastictargets(referencestickersare
appliedonthem)whicharemountedonthewheels.Withthemeasuringsystemartfullypositionedin
thecentralpartofthepit,liftorgroundforhighaccuracy,speed,velocity,thesystemisequippedwith
a rolling run-out function (can be done driving the car in position). As easy to operate as traditional
systems,theSA830D3issuitableforcarsandlighttruckswithawheelbasemeasuringbetween180cm
and340cm.AvailablethroughIntegratedMarketing(011)974-2202.NophotgraphofthenewSA830
D3wasavailableatthetimetheSeptemberandDecemberissueswenttopress.
1 6 M a n u f a c t u r i n g
in performance. It achieves this objective by meeting and going beyond
legislative and regulatory compliance, and by adopting cooperative and
voluntaryinitiativeswithgovernmentandotherstakeholders.Inlinewiththese
objectives,Algoraxidentifedaneedtoimproveexistingplanttechnologiesand
equipment and in 2007 the company received authorization from its parent
companyforProject2010.
Project2010comprisesffteenimprovementprojects,nowtotalingaroundone
hundredmillionRand,withacompletiondate2010.Acriticalcomponentand
focusoftheprojectsweretheinitialplanning,designandengineeringphases.
Algoraxwillcontinue,bymeansofexistingpracticesandthecompletionofthe
projectsidentifed,tostriveforcontinuousmanufacturingandenvironmental
improvements.
Algorax(Pty)Ltd,isdelightedtoannouncethatithasbeenawardedTheNational
AssociationofCleanAir(NACA)AwardintheIndustrialAwardcategory,for
reducingtheimpactofairbornepollutantsintheNelsonMandelaBayregion.
NACAs objectives are to promote the cause of clean air in South Africa, to
disseminate information and build capacity on air pollution management, as
well as to promote liaison between industry and government. To this end,
NACAtogetherwiththeDepartmentofEnvironmentalAffairs,Pretoriaandthe
NelsonMandelaBayMunicipalitysEnvironmentalHealthServices:AirPollution
andNoiseControlDepartment,endeavourtoestablishproductiveandvalue-
addedrelationshipsbetweenlocalindustry,thepublicandGovernment,viathe
AirQualityForumandEasternCapeNACAbranchmeetings.
SomeofthekeycriteriaforconsiderationofthisAwardwere:
1.WellestablishedEnvironmentalManagementSystems.
2.Continualreductionoftheimpactofairbornepollutants.
3.Liaisonwithworkforce,stakeholdersandbroadercommunityon
environmentalandairqualitymatters.
TheChemicalsBusinessAreaofEvonikIndustries,Algoraxsparentcompany,
iscommittedtotheglobalResponsibleCareinitiative,thechemicalindustrys
environmental, health and safety initiative to drive continuous improvement
AlgoraxwinsNACAAward
The award was presented to Mr Mark Langford, Algoraxs ESHQ Manager, at the
Annual NACA Conference held in October.
1 8 F o c u s A w a r d s
The 2009 FOCUS on Excellence Awards, sponsored by WesBank, took place on 3
November in Fourways. The transport industry as a whole was well represented;
leading industry players (including commercial vehicle manufacturers, transport
operators and parts and service suppliers) attended the event to help celebrate
excellence within the industry.
Fortwoyearsinsuccession,BridgestoneSAisthewinneroftheFocuson
Excellence award for best tyre (Bridgestones popular Firestone range won
theinauguralawardin2006).
JulioFava,generalmanagerofproducersalesatBridgestoneSA,acceptedthe
award:Idliketothankeachandeverytransportoperatorandmanufacturer
who bought even one Bridgestone tyre in the past year. Without our
customerswehavenobusiness,sothankyouforthecontinuedsupport.
WeareproudtoacceptthisrecognitionoftheBridgestonebrand.Thislatest
accoladeforourtyresistestimonytothestrongbrandpresenceBridgestone
enjoyswithintheautomotiveindustry.Itisalsoproofthatourcustomerstruly
enjoythesuperiorproductswemanufactureandhaveconfdenceinthem.
HealsothankedMaxiprestforitsexcellentback-upsupportofBridgestones
products.
MaxiprestTyresastrategicpartnerofBridgestoneswontheawardforthe
bestsupplieroftyreservicesforthethirdyearinsuccession.
Inselectingthewinnersthejudgesaskedwhichcompaniesinthetransport
industryaretheleadersintheirrespectivesectors?Whichcompaniesgive
thebestservice?AndwhichtrulyexcelwhenitcomestofghtingHIV/AIDS,
caringfortheenvironmentanddemonstratingaclearcommitmenttosocial
responsibility?
To fnd the answers, Scott Byers, a leading market-research company,
quizzed numerous owners and managers of road-transport feets that
includemorethantenvehicleswithagrossvehiclemassofmorethan3
500tons.TheresultsallowedScottByerstocompilealistoffnalistsinthe
numerous Focus on Excellence award categories. (Scott Byers produces
thequarterlyComparativeCustomerSatisfactionMonitorCCSMwhich
names the transport industrys top achievers in the all-important feld of
customersatisfaction.
AccordingtoCharleenClarke,editorofFocusonTransportandLogistics
magazine, South Africas transport sector includes many world-class
companies. It is a massive achievement to be named a fnalist in the
Focus on Excellence Awards, Clarke says. They are truly the best of
thebest.
Tony Burns, General Manager Marketing of Maxiprest, explains that the
companycontinuestoexpanditsmenuofofferings.Arecentadditionisthe
tyre-solutionspackage,whichisacomprehensivepackagedesignedtoadd
evermoretoMaxiprestscommitmenttocustomers.
Plus, Maxiprest, recently announced its Casing Confdence Pledge, which
BridgestoneSAwinsFocuson
ExcellenceBestTyreAward
MaxiprestwinsBestTyreService
Provider
Julio Fava (centre), general manager: producer sales at Bridgestone SA, receives
the FOCUS on Excellence Award for Best Tyre from Brian Riley (left), CEO of
WesBank, and Herman Erdmann, chairman of the Tyre Dealers and Fitment
Centre Association (TDAFA).
Shaun Wustmann (centre), director and vice-president of marketing and sales
at Maxiprest, receives the FOCUS on Excellence Award for Best Supplier of Tyre
Services from Brian Riley (left), CEO of WesBank, and Vishal Premlall, director of
the Tyre Dealers and Fitment Centre Association (TDAFA).
givescustomersthereassurancethateveryBridgestoneandFirestonetruck
andbustyrehasacasingthatisgoodforatleasttworetreads.
All in all, customers can rely on Maxiprest to deliver superior quality and
service and the reassurance of maximum value. In short, it is perhaps no
morethancustomersshouldexpectfromtheTyreManagementSolutions
experts,Burnssays.
2 0 R e t r e a d i n g
Bandag southern Africa
celebrates5years
BandagSAcelebrates5yearssinceitsinception,asaresultofa
managementbuyout(MBO)whichtookplaceinDecember2004.
(left to right) Jonathan David, John Laskarides, Laurent Colrat.
R e t r e a d i n g 2 1
This is a tremendous feat, says Bandag, given that over 90% of new
businessesfailwithinthefrst3yearsandwearecurrentlyfghtingaglobal
economiccrisis.
Despite this, Bandag SA is a success story which has been realised by
the companys ability to identify and adapt to the unique peculiarities of
SouthAfrica,whichwasalimitingfactorinthepast.However,thisjump
into independence, away from the support of an international corporate
company, was made by maintaining a technological licensing agreement
andtri-annualauditrelationshipwiththeinternationalbrand.
This strong relationship between Bandag SA and its parent company
allowed the brand to prosper while addressing home-grown issues.
Bandag SA is and will remain a globally compliant Bandag plant which
servesmarketssuchasEuropeandthereforecontinuestoapplythesame
quality standards that are used worldwide, as well as implementing the
latestBandaginnovationsintotheregion.
AsJohnLaskarides,ManagingDirectorofBandagSA,explainsSincethe
MBO,ithasbeenanexhilaratingexperienceforallconcernedatBandag
SA,wehavehadtocontendwith:
Lifewithoutthecorporateprincipalandtheinevitablecorporateshackles
Incessantrumoursaboutourindependence
Atightmarketinwhichlowercostentrantsonnewandretreading
disciplinescontinuetoexist
Thankstoourfranchisees,themselvesfercelyindependentandourfeet
customers,ourProudlySouthAfricancompany,hasnotonlysurvived,but
hasfourished.Thetestamenttothisisintherenewalofthetechnological
licenseagreementforanother10yearswithBandagInternational.
Obviously the brand has been central to the success of Bandag SA, but
this achievement also crystallises the products, the feet offering and the
peoplethattransformedBandagSAintowhatitistoday.
AccordingtoBandagSA,itsrecipeforsuccesscanbesummarisedas:
Beliefandcommitmentintheindependentbusinessmodel
Beyondthetreadrubberthinking
SAspecifcsolutionswithinternationalbacking
BusinessDiversifcation
It further claims the independent franchise model is a strategy that has
seen Bandag continue to be the retread market leader. Because of the
independent nature of its franchisees, more often than not, the dealer
principalisahands-onoperatorensuringhisbusinesssuccessbyproviding
customers with quality products and services which are reliable and
measurable.
BandagdoescontinuousR&Dandtestingtoensureonlythebestperforming
treads are launched in SA. Just on ten years ago, Bandag launched its
ApplicationSpecifc

productrange,whichismadeupofproductsdesigned
and manufactured to meet the needs of differing applications. But tread
productsalonecannotprovideperformancebenefts.Tyreproductsneed
tobeeffectivelymanagedandmaintainedtoproducethedesiredresults.
Bandagsnumerousfeetaccountsenjoythisbeneftintheformofregular
site and feet audits. With stringent policies and checks in place, the
BandagFleetTechnicalConsultantteamperformsongoingauditstoensure
policiesarepracticedandtheinformationgained,usedtotakecorrective
actions with the aim to avoid preventable failures and ensure the feet is
readytorollwithoutanyhassles.
TheysayitisthisBeyondthetreadrubberideologythatBandagemploys
thatensuresthatBandagproductsperformatpeaklevelsanddelivercost
savings.
AsLaurentColrat,MarketingDirectorofBandagSA,putsit:Ourproduct
development is at its peak and we will not compromise on the reliability
of our quality manufacture. But what is vitally important now, and has
beenourfocussince2000,isthedevelopmentofourcustomerandfeet
solution packages. Bandag SA is increasing its product offering beyond
justthemanufactureoftreadrubberandintendstopositionitsbusiness
asahubofsolutionstothetruckingandfeetindustryinSouthernAfrica.
The latest of Bandags innovations comes in the form of the companies
diversifcationintotheOff-the-Road(OTR)market.BandagSAhasentered
thepre-dominantlyhot/mouldcureOTRmarketwithadistinctivepre-cured
OTRretreadoffering.CurrentlyoneOTRfranchiseisinplaceinRichards
Baywheretheprocessisbeingperfectedwithplansalreadyunderwayto
growthisnumberfurther.Bandagsprofessionaloutlookandqualitydriven
focus is sure to replicate in the OTR market segment as no expense has
beensparedtodeliveraretreadedOTRtyrethatperformsbetterthananew
tyreorattheveryleast,equaltoanewtyre.
Onachievingthe5yearmilestone,wecongratulatethem!NodoubtBandag
willcontinuebeingapartofthetransportindustryandcontinueproviding
uniqueandinnovativesolutionsinthemonthsandyearstocome
Bandagsnewstate-of-the-artpremises.
2 2 O n e - o n - O n e O n e - o n - O n e 2 3
With the reliability you get from Bandag, your eet can take on anything. www.bandag.co.za
8182 Bandag Strip Ad.indd 3 5/15/08 4:39:38 PM
Howdoesyour
feetcompare?
For more than ten years Bandag, through its National Fleet
Programme has been servicing the tyre and tyre related needs
of Blue Chip Fleets in Southern Africa. The process has been
an arduous one, flled with differing expectations from feets on
requiredproducts,servicesandKeyPerformanceIndicators(KPI)
but over the years, it has resulted in a package of value that has
becometheindustrybenchmark.
The Bandag National Fleet Programme is a mutually benefcial
businessrelationshipthathasbeen
created to foster a truck centric
approach focused on achieving
optimum tyre operational costs
and putting the needs of feets at
theforefront.
The Bandag Professional Fleet
Services online reporting tool is
central in aiding the company to
meet the demanding expectations
ofitsBlueChipcustomers.Through
regularfeetandsiteaudits,Bandag
is able to benchmark its feets in
termsoffeetreadinessandon-site
services.
The web based application is the
frstofitskindforthetyreindustry
and allows feets to view reports
onlinewhereverandwhenevertheywish.
Theinformationharvestedinthisonlineapplicationdoesnotendat
presentingasurveyorscrapreport!Thatisonlythebeginning!!!
Bandag uses the information to monitor performance, implement
correctiveactionandimproveKPIs,allinanefforttomanagetyre
andtyrerelatedcostsinaneffectivemanner.
KPIs used are based on Best Tyre Management Practices:
StringentTyrePullPointAdherence
AccurateTyrePressureManagement
ProperTyreMatchingPolicies
BestOn-siteProcedures
Whenitcomestotyrerelatedproductsandservices,howdoesyourfeet
compare? Do you have complete confdence in your current service
levels?Canyouconfdentlystatethatyougetthebestperformancefrom
yourtyres?
For answers to these questions and/or more information please contact
Bandagon0114396000orvisitthewebsiteatwww.bandag.co.za
Audit summary 92%
2 2 B a n d a g
2 2 O n e - o n - O n e O n e - o n - O n e 2 3 C o m p e t i t i o n 2 3
FollowingChina,immortalisedbyPatrickDemarchelierinthe2008edition
andBotswanashotbyPeterBeardayearlater,2010istheyearofBrazil
and of American photographer Terry Richardson, the celebrated enfant
terribleknownforhisprovocativeandoutrageousapproach.
Inthe30imagesthatscanthemonthsof2010,TerryRichardsondepicts
a return to a playful, pure Eros. Through his lens he runs after fantasies
andprovokes,butwithasimplicitythatsculptsandcapturesthesunniest
side of femininity. He portrays a woman who is captivating because she
isnatural,whoplayswithstereotypesinordertoundothem,whomakes
irony the only veil she covers herself with. This a return to the natural,
authenticatmospheresandimagesofthe60sand70s.TerryRichardson,
has chosen a simple kind of photography, without retouching, where
naturalness prevails over technique and becomes the key to removing
artifcial excesses in vogue today to reveal the true woman underneath.
Heportraysfgureswithout frills,removedfrom complicatedandartifcial
contexts set by fashion trends. The setting has no showy backgrounds
or schemes, in line with the photographers simplicity and focus on the
essential.
Eleven models appear in the Calendar: Catherine McNeil, Abbey Lee
Kershaw and Miranda Kerr of Australia, Eniko Mihalik from Hungary,
Marloes Horst of the Netherlands, Lily Cole, Daisy Lowe and Rosie
Huntington-WhiteleyfromtheUK,GeorginaStojilijkovicofSerbiaandtwo
Braziliannatives,GracieCarvalhoandAnaBeatriz-Barros.
Tostandachancetowinacopyofthespectacular2010PirelliCalendar,
visit our website, www.satreads.co.za, click on the Competition function,
andanswerthesimplequestionbelow:
Q: Which country serves as the backdrop to the 2010 Pirelli Calendar?
Alternatively, fax your entries to (011) 658-0010 *only one entry per
personwillqualify!
WIn
acopyof
The2010PirelliCalendarnowinits37
th

edition,waspresentedtothepressandtoguests
andtocollectorsfromaroundtheworldon
19November,atitsglobalpremiereinLondon.
THE PIRELLI CALENDAR 2010!
2 2 B a n d a g
There are hundreds of heroes on the roads of South Africa. Goodyear wants to know who they are. We have launched a programme to fnd and
honour those commercial drivers whose selfess acts of heroism have saved the day, maybe even saved lives.

lt's called The Goodyear Highway Heroes, and you are invited to get involved. Have you witnessed a case of life-saving bravery on our roads?
Do you know of a driver who has performed an outstanding humanitarian act?
Nominate them as your Highway Hero! Go to www.goodyear.co.za

The Hero of the year will be crowned with fame and fortune - national magazine exposure, R10 000 in cash and a trip to Luxembourg, Europe.

Together, Goodyear strives to make the roads of South Africa safer for all. You can help nominate your Hero!
THE GOODYEAR
HIGHWAY HEROES ARE HERE!
1
5
0
2
5
There are hundreds of heroes on the roads of South Africa. Goodyear wants to know who they are. We have launched a programme to fnd and
honour those commercial drivers whose selfess acts of heroism have saved the day, maybe even saved lives.

lt's called The Goodyear Highway Heroes, and you are invited to get involved. Have you witnessed a case of life-saving bravery on our roads?
Do you know of a driver who has performed an outstanding humanitarian act?
Nominate them as your Highway Hero! Go to www.goodyear.co.za

The Hero of the year will be crowned with fame and fortune - national magazine exposure, R10 000 in cash and a trip to Luxembourg, Europe.

Together, Goodyear strives to make the roads of South Africa safer for all. You can help nominate your Hero!
THE GOODYEAR
HIGHWAY HEROES ARE HERE!
1
5
0
2
5
I n d u s t r y N e w s 2 7
Singapore-based Stamford Tyres, active in South Africa for some sixteen
years via their subsidiary Stamford Tyres (Africa) Pty Ltd, have been
appointed offcial distributors of the Falken tyre brand in South Africa by
SumitomoRubberIndustriesofJapan.
Sumitomo Rubber is one of Japans major manufacturing companies,
ranking5thlargestintheworldand2ndlargestinJapan.Therubbergiant
producesaround38000tonsofproductpermonthoutofsevenfactories
acrosstheglobe.
SumitomoRubbersFalkenhighperformancebrandisknownalloverthe
worldandwillnowgraceourshoresinamorestructuredandsustainable
fashionthroughStamfordTyreswhichoverthepastdecade,hasestablished
anationwidepresencewithsalesanddistributionbasesinJohannesburg,
DurbanandCapeTown,supplyingitsproprietarySumoTire,SumoFirenza
and Stamford Sport Wheel brands. The company supplies a full range of
tyresfrompassengercarthroughtotruck,agricultureandmining.
TheFalkenstableofhighperformancetyres,tobemarketedinSouthAfrica,
includes the all-new Falken Ziex ZE912, offering excellent wet and dry
handling courtesy of its asymmetric tread pattern and second generation
silicabasedcompound,pluslowvibrationandnoisecharacteristics.Plus,
theuniquetreadpatternhasacombinationofgrooves,sipesandtie-bars
alongwithadditionalqualitiesthatimprovewetweatherhandling.
Falkens fagship ultra high performance FK452 pattern as well as the
Falken distribution awarded to stamford Tyres
economicalperformancerangeofZE322,ZE522andSN828completethe
range providing a full range of ftment and performance choices for their
passengercarcustomers.Moreover,acomprehensivelistofavailablesizes
togetherwiththeintroductionofFalkensSUVand4x4rangemeansthat
StamfordTyrescatersforabroadmarket.
Mr Wee Kok Wah, president of the Stamford Group concludes: South
Africa is an important part of our global strategy and this opportunity to
developatopinternationalbrandsuchasFalken,furtheremphasisesour
commitment to the South African market. We will continue to adopt a
competitivetradingmodelincludingdevelopingourpresence throughout
Africa.
DealersinterestedinstockingtheFalkenrangeoftyresareinvitedtocall
StamfordTyreson0860522322.
Falkenwasrelaunchedatahigh-profleeventatthe
companyswarehousefacillityinChloorkop.
AScale-electrictrack
provedpopularwith
theguests.
2 8 I n d u s t r y N e w s
when it comes to the development of the companys Eco-tyres. To make
thedevelopmentoftheseenergysavingtyresapriority,Nankangisworking
to produce tyres that are both oil-saving and that simultaneously contribute
towardssafedriving.Meanwhile,Nankangwillworktocreatetyresthathave
a low fatness ratio combined with a high loading capacity to be used in
commercialvehiclesthatcallforcomfortandhighmanipulationperformance.
Tubestone is happy to announce that the company will honour all possible
claimsforconsumerswhichmayhavearisenduringthepastfewmonths.The
companyhasfurtherdecidedtoalignwithqualitysuppliersratherthancheap
suppliers,theaimbeingtobeseenasareliablequalitysupplierandnotnormal
cheapimportsupplierapledgethatisbeingreinforcedthroughthestriking
newsloganPrecisionTyreBrands.
WiththisinmindTubestonemadethedecisiontoalignwithawellestablished
quality brand such as Nankang. Jointly, they will embark on a marketing
campaignfromearlynextyeartoputtorestanydoubtsthatmayexistabout
continuityofsupply.
SaysPieterKruger,MDofTubestone:Wewouldliketoassureourcustomers
thatNankangisheretostayandthattheirneedswillbeservicedbyareliable
supplier.
Atthisearlystage,ourbiggestchallengeisbringinginenoughstocktoSouth
Africatosatisfytheneedsofourcustomersandtheirendusers.
SouthAfricantyredealerswhoareinterestedinfndingoutmoreabouthow
thisrangeoftyrescouldcomplementtheircurrentportfolioareinvitedtocall
(021)5106746orvisitwww.tubestone.co.za
AlthoughnostrangertotheSouthAfricanmarket,theNankangrangeoftyres
fromTaiwan,isabouttobere-introducedtothemarketinawell-managedand
sustainablefashion.ThisisallduetotheeffortsofTubestonethathasinitiated
acooperationagreementwithNankangtograduallyintroducethefullrangeof
NankangtyrestotheSouthAfricanconsumerwithaserviceofferingtomatch.
ThepredecessortoNankangRubberTireCo.LtdNankangRubberPlant
wasfoundedinTaipei,Taiwanin1945,mainlyproducingrickshawtyres,rubber
shoesandindustrialproducts.In1959,thecompanyunderwentprivatisation
andwasreorganisedasNankangRubberTireCo.Ltd,asithasremainedfor
thepast50years.Tomeetbusinessgrowth,thesecondplantwasestablished
in Shin-Fung, Hsinchu County in 1973, while the latest plant Nankang
InternationalCowasfnallysetupinZhangjiagangfreetradezoneJiangsu
Province,Chinain1997.Thisplantisnowcapableofproducingupto37000
tyresperday.
The company believes that decades of research, innovation and investment
have catapulted it into the rankings of the worlds frst-rated tyre producers,
withaquality,expertiseandtyrecapacitytomatch.
Inrecentyears,alongsidetheevolutionofcommercialvans,lighttrucksand
4x4 vehicles which are now designed with enhanced capacity and driving
experience, Nankang has focussed extensively on its PCR and LTR lines, in
thebeliefthattyreperformanceshouldadequatelymatchtheperformanceof
thevehicle.
So,incontrasttotraditionalLTRlineswhichareoftencriticisedasbeingnoisy,
lesscomfortableandpoorinhandling,NankangsaysitsnewseriesLTRtyres
has achieved a breakthrough owing to computerised multi-pitch simulation
technology which reduces noise production and increases driving pleasure.
They say the new manufacturing techniques, devised collaboratively with a
majorJapanesebrand,arelargelyresponsibleforthepositiveaffrmationsand
testimonialsthenewCW-20-thenextgenerationsLTRtyre-andFT-7for4x4
vehicles,arereceivinginthemarket.
Thepastthreeyearsmarkyetanothermilestoneforthecompanybywayof
technicalartwiththereleaseoftheAS-1asymmetricalpatternencompassing
outstanding maneuverability and comfort; the 20-24 SUV series with a low
fatnessratio;thefuel-savingECO-1andthelatestUHPTlineNS-20-which
introducescuttingedgetechnology.
HavingfrstproventheirmettleatNankangsownprovinggroundatestcircuit
consisting of test lanes for dry/wet surfaces, oval ground, brake-measuring
lanes,aswellassurfaceswithdifferentcharacteristicsNankangsextensive
productrangeisnowexportedtotheUSA,Europe,JapanandtheMiddleEast,
inadditionto80othercountriesaroundtheworld.
Despite this massive accomplishment, Nankang say it has not become
complacent, ceaselessly seeking breakthroughs in designs, quality,
manufacturing know-how and production facilities. This is particularly so
Tubestone secures exclusivity of nankang
TheNankangplantproduces
upto37000tyresperday.
Tiger Wheel & Tyre was recently named South Africas favourite place
to purchase tyres according to the South African public. The awards,
an initiative of leading newspapers, The Times and The Sowetan, offers
valuableinsightsintothebuyingpreferencesofSouthAfricanconsumers.
With consumer convenience of key importance, Tiger Wheel & Tyre has
gone to great lengths to ensure each of its stores support a modern,
boutique-style hospitality area where customers can take a load off while
theywait.
At Tiger Wheel & Tyre we pride ourselves in our exceptional customer
servicesandarethereforealwayshonouredtoreceivesuchnoteworthy
accolades from the public, says Joe du Plooy, Marketing Executive
at Tiger Wheel & Tyre. It takes a huge amount of commitment and
dedication from all of our stores and staff to achieve these results and
wewouldliketoextendourthanksandcongratulationstothem,aswell
as a big thanks to the South African consumers out there that voted us
numberone.
The company recently received a spate of similar awards, in Sandton and
KZN.TigerWheel&TyreSandtonwasapplaudedforitsserviceexcellence
taking frst place for Best Services at the coveted Sandton City Tenant
Excellence Awards - an incredible achievement considering the calibre of
tenantsinthecentre.
TigerWheel&TyrewasalsovotedBestplacetobuytyresinKZNforthe
ffth consecutive year by the readers of the popular newspaper the Daily
Newscementingthebrandsstatusasaconsumerfavourite.
TigerWheel&Tyreoffersarangeoftop-qualitybrandedtyresandwheelsat
affordableprices.ThearrayofwheelsincludestheapparitionalTSWbrandas
wellasRacingHartConcepts,TSRandTWTwheels.Theselectionoftyres
are represented by leading brands like Continental, Yokohama, Michelin,
Goodyear,Pirelli,BFGoodrich,VelocityandmostrecentlyHankook.
FordetailsonTigerWheel&Tyreslatestpromotionsandtofndastorein
yourareavisitwww.twt.toandnowforyourconvenienceyoucanaccess
TigerWheel&Tyrefromyourmobilephoneatmobi.twt.to.
D i s t r i b u t i o n 3 1
Tiger Wheel & Tyre is south Africas Top Tyre retailer
LeAdInG The PAcK
Century City, Cape Town
recently featured as our Dealer Profle,
is the frst Supa Quick outlet to faunt
the new corporate image.
3 2 D i s t r i b u t i o n
C
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Chicago
Pneumatic
the solution and the cure
Call us today for a free catalogue and specials.
Quality Products...
1300 products to suit every need.
Quality Service...
Our reps will ensure you get prompt service
wherever you are - Nationwide!
Distributors of:
Head oce: 011 472 1016
Durban: 031 705 5880
Cape Town: 021 930 2897
Bloem: 051 430 5159
PE: 041 484 1706
Nelspruit: 013 744 9384
T a l k i n g T y r e s 3 3
The history of the automobile and the tyre are intertwined, and have
followed a generally complementary path over the last 12 decades or
so.
WhileKarlBenziswidelyattributedwithinventingthemoderngasoline-
poweredcarin1886(manyotherautomobiledesignshadprecededit,
though),inthetyrerealmCharlesGoodyeartookthelaurelsin1844for
creatingvulcanisedrubberthatwaslaterusedfortyres.
Apparently Robert Thomson patented the first vulcanised rubber
pneumatic tyre in 1845, but it was only John Dunlops interpretation
in 1888 (albeit for bicycles) that caught on. Andre Michelin is noted
as the first person to fit pneumatic tyres to an automobile, way back
in1895.
The Goodyear Tyre Company was responsible for the first tubeless
version in 1903 (although it wasnt introduced until 1954) and BF
FUTURETYRETECHNOLOGY
Bye-bye to the black stuff?
Goodrichcreatedlongerlifetyresbyaddingcarbonblacktotherubber.
Michelindevelopedtheradialtyrein1946,whilethemodernadoption
ofsilicacompoundstoenhancegripandreducerollingresistancehas
broughtastonishingadvancesintyreperformanceanddurability.
Run-flattyres(incidentallyfirstpatentedin1892,redevelopedin1978
andintroducedasanoptioninthe1990s)certainlyfeatureonthelist,
but as covered in a previous column, its suitability for SA is still the
subjectofvociferousdebate.
Undoubtedlythesimultaneousdevelopmentofcar-and-tyrehasbrought
the two industries closer than ever, with the result that the rubber on
the car you buy has been infinitely refined to work hand-in-hand with
that vehicles unique suspension configuration, drive characteristics,
weightdistributionandelectronicssuchasABSandstabilitycontrol.
In some ways this is counter-competitive, in that only one or two
Advancedtechnologyisthebuzz-phraseofanyindustry,andtheautomotivesectorinparticular.
Butwhatisthetechnologyofthefutureasfarastyresareconcerned? ByColinMileman
C
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Chicago
Pneumatic
the solution and the cure
Call us today for a free catalogue and specials.
Quality Products...
1300 products to suit every need.
Quality Service...
Our reps will ensure you get prompt service
wherever you are - Nationwide!
Distributors of:
Head oce: 011 472 1016
Durban: 031 705 5880
Cape Town: 021 930 2897
Bloem: 051 430 5159
PE: 041 484 1706
Nelspruit: 013 744 9384
IstherevolutionaryMichelinTweelthetyreofthefuture?Asidefrommakingdowithoutair,it
allowsindependenttuningofridecomfortand(signifcantlyhigher)corneringperformance.
3 4 T a l k i n g T y r e s
tyre brands are typically listed as original equipment specification for
certain vehicles, but the harmony it provides in driving dynamics and
ride refinement is truly amazing. In my view, it this co-development
andthestridesmadeinmoderntyretechnologyaccountforthemost
significantgainsachievedinoverallhandingperformanceoverthelast
twodecades.
But where to for the future?
Naturally theres a whole bunch of quirky new technologies, including
BF Goodrichs tyres with multi-coloured bands, while Kumho offers
aroma tyres that incorporate scented oils, tyres that create various
coloursofsmokewhendoingburn-outsorevenitsludicrousworld-first
ultra-low15-profilerubber(aspine-shattering385/15ZR22).
Oflessspuriousrelevance,however,isGoodyearsDuraSealtechnology,
whichwontheGermanRubberAssociations2009ProductAward.
DuraSeal tyres boast an additional layer beneath the tread consisting
of a yellow gel-like mixture. When the tyre is penetrated by an object
suchasanail,thegelflowsintothepunctureandformsaplug,sealing
thehole.Thesameapplieswhentheoffendingobjectisremoved.The
sealantcanapparentlyfillapunctureofupto6mmindiameter,andcan
dosorepeatedlyforthelifeofthetyre.
Now this makes sense to me as far as the South African driving
environment is concerned far more so that the much-vaunted run-
flatsthatwilltakeyouamere80kmdownalonelyKarooroad,andno
further.
The only problem is, unless you drive a truck, DuraSeal is not an
option as its only used on Goodyears Omnitrac truck tyres, and
was specifically developed for vehicles in the construction and waste
managementindustrieswhererepeatedpuncturesarecommon.
Nevertheless, its early days yet, and although the thought of gel
mushing about in a high-performance car tyre is inconceivable, the
technologyhasrealmeritforotherfutureapplicationssuchas4x4tyres
andcityrunabouts.
Yetitalwayscomesdowntoonebasicfactthatairisboththesaving
graceandthedownfallofanytyre.Sowhynotsimplydowithoutit?
Well Michelin certainly believes in the concept, and has applied its
Arduousterrain,suchasaconstructionsite,istheidealoperatingenvironmentfortheTweelaspuncturesaretotallyeliminated.
Goodyearsself-sealingDuraSealtyreisaninnovativepresent-daysolution
thatwillhopefullybedevelopedbeyondthetrucksectortoincludeother
commercial,4x4andpassengertyresapplications.
T a l k i n g T y r e s 3 5
expertise in developing the Tweel a non-pneumatic tyre and wheel
assembly that has won numerous innovation and technology awards,
including Time magazines One of the Most Amazing Inventions of
2005. Its not entirely new, but it remains a very intriguing and viable
alternative.
Essentially,theTweelcomprisesflexiblespokesfusedwithadeformable
wheel to absorb shock and rebound with ease. This doesnt only
throw air (and punctures) out the window, but allows the operating
characteristics, such as vertical stiffness (ride comfort) and lateral
stiffness(handlingandcorneringability)tobeoptimisedindependently.
Inparticular,thelateralstiffnessisincreasedbyafactoroffivecompared
toanormaltyrejustimaginethecorneringspeedsyoucanachieve!
Somemayconsiderthispieinthesky,butitisindeedheadingforthe
skies as Michelin has developed the Tweel for NASAs new generation
ofmannedandunmannedmoonrovervehicles.
Michelinindicatesthatthistechnologycanalsobeleveragedintoother
mobility applications requiring light weight and low rolling resistance
(andthetotaleliminationofpunctures)suchasconstructionvehicles.
Early tests on an Audi A4 showed that the Tweel works exceptionally
wellalthoughfindinganacceptingmotoringaudiencewillingtoadopt
theunconventionalwillstilltakesometime.
Thecostofthisnewtechnologyaside,personallyIthinkitsagenuinely
viablewayforthefuture,andtheendofthetyre(aswellaspunctures,
underinflation,overinflationandblow-outs)asweknowit
Colin Mileman is a freelance motoring journalist,
photographer and advanced driving specialist
with over 13 years of experience in this feld. As
a former editor of Topcar and Topbike magazines,
hes as enthusiastic about cars and bikes as
they come, and has extensive knowledge of all
motoring-related matters, including the topic of
tyres, having run the annual and highly regarded
Topcar tyre tests for several years.
TheTweelmayseemafar-fetchedconcept,andindeeditsfeaturedon
thenextgenerationofNASAlunarrovers.Itwillcertainlyrequireagiant
leapincustomerperceptiontogainwidespreadacceptanceandthats
asidefromanycostconsiderations.
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The next time youre held up on the M1 in
heavy traffc and you happen to see a woman
running along the verge handing out business
cards, dont be too surprised. In all likelihood
hernamewillbeDaleMcKenzie,theManagerof
Hi-QKillarney,makingthemostofanotherbad
situation.Infactforher,theresnosuchthingas
abadsituation,onlyanopportunity,theretobe
capitalisedforthebeneftofherbusiness.
A female
force to be
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3 8 D e a l e r p r o f i l e
Bringing new meaning to the word service, this lady is constantly
working, literally and figuratively speaking. The other night, she even
stoppedonthehighwayinthepouringraintohelpaladychangeaflat
tyre, a Samaritan deed that likely earned her a devoted client for life.
Thentherewasthetimesheofferedtohelpafrustratedcustomerget
tothebottomofanongoingproblemwithhisvehicle,atnocharge.The
motor manufacturer had essentially washed his hands off it, but Dale
wasnotdeterred.Shewasdeterminedtofindthefault,andshedid.The
endresultanimmenselygratefulcustomerwhoreferrednolessthan
17newcustomerstohershop!
Says Dale: Its the little things that have helped to establish a new
and loyal following for the shop now close on five years old. In the
beginning, I spent at least two mornings a week visiting businesses
in the area with pamphlet and business cards, encouraging people to
visit our store when next on the market for puncture repairs, wheel
balancing and alignment, a worthwhile exercise
thatproducedtangibleresults.
My theory is this: Get them into the store,
delight them with personalised service and
theyllcomeback,sometimeseveninthefaceof
more competitive prices elsewhere, says Dale.
She adds: You cant afford to keep a customer
waitingforanunacceptablelengthoftimeIve
opened my doors at 5am on several occasions
toassistmotoristsmakingtheirwaydowntothe
coast,itsallpartoftheservice.
Her service to her customers further includes a
mandatory10-pointcheck-listcoveringavariety
ofvehiclecomponents,some,totallyunrelatedto
tyres.Dalesaystheyoftendetectfaultybrakeor
headlightsforinstance,andnotifythecustomer
accordingly.Wedontcarrysparesofthisnature
asarule,butifwecanassistthecustomerinthis
regard,wewill.Ifnot,atleastwevealertedhimtotheproblemitsall
partofgoingtheextramile.
Ofcourse,thekeytorunningasuccessfultyredealershipthesedaysis
beingabletotranslateyourvisionsuccessfullytoyourstaff,something
Dalehassucceededindoing,particularlyasitsimpossibleforhertobe
personallyavailableatalltimes.
Everymonthsheholdsdedicatedtrainingsessionswithhertyrefitters
and technicians, introducing them to new products and services,
therebyensuringtheyareaswellversedintheirfeaturesandbenefits
assheis.
She claims: Theres nothing worse than for a customer to arrive at
yourshopandbeignored.IfImbusyattendingtoanexistingcustomer
my fitters know to approach a new customer
immediately. And in a matter of minutes the
customerknowshesingoodhandswhichinturn,
givesmepeaceofmind.Nevermakethemistake
oftreatingyourfitterslikemenialworkersoften
theyconstitutethefirstinteractionbetweenyour
businessandthecustomer,sotheyshouldknow
yourproductsandservicesaswellasyoudo.
Dalesimmediategoalistoboostturnoverfurther,
especiallyinthefaceoftherecessionwhichshe
says has impacted negatively on the business.
Popularopinionsuggeststhereplacementmarket
willremainlargelyunaffectedthisyearinlightof
the large number of new vehicles sold into the
market over the last five years, but a dissenting view disputes this,
pointingoutthatcurrently,banksarerepossessingaround5500carsa
month!Dalesharesthisview,claimingshesnoticedatremendousdrop
inherbusinessthisyear,somethingthatclearlydoesntsitwellwithher.
Heractionplantorectifythesituationincludesphoningexistingclients
during her quieter moments to remind them that wheel balancing,
rotation and alignment checks are due, plus she intends taking to the
streets again in search of new clientele once her newly-appointed
counterhandissuitablytrained.
Her approach to business is refreshing, to say the least. Seldom
have I come across a more well-equipped, motivated and determined
person.Ifwecouldonlycloneher..justthinkwhat100Dalesinthe
marketplacecouldachieve!

Get them into the

store, delight them
with personalised service
and theyl l come back,
sometimes even in the face
of more competitive prices
elsewhere.

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4 0 C o n t i C o r n e r
Inkeepingwithitsvisiontocreatesustainable
development with particular emphasis on
projects in the Eastern Cape and environs
Continental Tyre SA has had a busy and
productiveyearlendingitscloutandsupport
to worthy health and social welfare, job
creation,environmental,youthdevelopment
andeducationprogrammes.
Mayibuye saving co-operative
Traditionally, many South
Africans did not have access
to savings and loans via the
formalsector,sothisresulted
in a culture of community-
based savings and loans
clubs. Mayibuye Savings
and Credit Co-operative is one such club that was established by
shop floor employees of Continental Tyre SA in 1998 and it has
gonefromstrengthtostrengthtobecomeafull-fledgedlegalfinancial
institution that is recognised by the Reserve Bank of South Africa. It
is also an official Credit provider in terms of the National Credit Act.
Mayibuye is run by a Board of Directors made up of Continental Tyre
employees,whooccupypositionsinthefactoryrangingfromTraining
officer to tyre builder and machine operator. The company currently
provides office space, telephone and fax facilities as well as other
resources such as financial assistance and expert advice on various
operationalissues.
cTsA soccer and Athletics clubs
Estalished in 1999, with the intention of providing an opportunity
for CTSA employees to compete in the Industrial Soccer League, the
club has since grown to include several unemployed members of the
Community. The company supports the club by paying membership
Helping
peoplehelp
themselves
PROMOTION
TheSOSChildrensVillageistogetanewhomethankstoContinental.
in the feeding of pre-school children and the destitute to supply
the porridge to its employees. In return for the steady income that
the company brings to Miracle Meals, they have undertaken to feed
15pre-schoolersfromoneoftheunder-privilegedschools,forevery
employeefedbyContinental.
new home for sos chidrens Village
CTSAhandedoverachequeforR80000totheSOSChildrensVillage
inSchaudervillethisyeartobeusedtofundanexistinghouseinthe
village. The SOS Village structure strives to promote and protect the
caringelementofafamilyenvironment,sothateachchildhasacaring
parent(oralternativeparentalcare-giver)thatcanguideandsupport
his/herdevelopment.Assuch,childrenareplacedinhouseswithno
morethansevenotherchildren,underthecareofahousemother.The
Villageaimstoensure,asfaraspossible,thatsiblingsareabletostay
together, unless this is not in their best interests and within a caring
familyenvironment,thefamilycreatesahomewherechildrenenjoy
arealsenseofsecurityandbelonging.SchaudervilleVillagecontains
13familyhousesandtwoyouthhouses.Thereisalsoadaycarecentre
onthepremisesforyoungerVillagechildren,aswellaschildrenfrom
the local community. The donation from CTSA will fund one of the
familyhomes.
helping the rape crisis centre
CTSA is also lending its support to a non-proft, non-governmental
organisation that plays a major role in providing counselling and
medico-legal advice to rape survivors. The company assists RCC by
mentoring the offce staff and assisting with the arranging of various
talks at schools, womens groups and so on. This year, CTSA was
instrumental in the launch of RCCs new offces at the Magistrates
Court which includes a special room where child victims can give
testimony in the Court case of their attackers, behind the safety of
one-wayglass.
In total, Continental spent in the region of R1 278 600.00 on these
andothersocialprojectsduringthecourseof2009.
feestotheIndustrialLeague,payingfortransportofplayerstoandfrom
matchesaswellasprovidingacompletekitforeachseason.
Similarly,TheCTSAAthleticsClubisalooseassociationofCTSAemployees
who participate in registered events on the Athletics SA calendar. Each
year the Club, along with several unemployed runners participates in the
Comradesmarathon.Thecompanypaystheregistrationfeesfortherace
andassistswithtransporttoandfromDurban.
Business Against crime east cape
Business Against Crime SA (BACSA a non-proft organisation that
operateswiththecollectiveapplicationofresourcesprovidedbyindividual
companies was established in 1996 in response to a call from the
then President Nelson Mandela, for the business community to become
involvedinthefghtagainstcrime.
Itoffersinterventionsoncrimepreventionandsupportsthegovernments
efforts at a provincial level. CTSA not only pledges its ongoing fnancial
supportintheformofanannualdonation,butalsoprovidesexpertiseand
resourcesfromtimetotime.
Go Ahead nutritional Porridge
With the HIV infection rate in
the Eastern Cape consistently
remaining at about 20 to 23%
of the population, it is certainly
impacting on CTSAs employees
in some way or another. Falling
ill from AIDS related illnesses or
caring for a family member that
is ill from one of these illnesses has an impact on the sick absence rate
of employees. The company provides every employee whether they
areinfectedwiththevirusornot-withthreebagsofnutritionalporridge
(containing immune boosters, minerals and vitamins) every month to
supplementtheirdiet.
The social investment aspect of the project is that CTSA has contracted
theMiracleMealsTrustanon-proftorganisationthatisactivelyinvolved
C o n t i C o r n e r 4 1
PROMOTION
From just three stores in 1999, the franchise
network one of the countrys youngest major
franchisebrandshasgrownto179nationwide.
Managing Director Sean Harrison, who joined
Hi-Q two years ago, says: From a franchising
pointofview,thegrowthoftheHi-Qnetworkhas
beenphenomenal.Injustadecade,thebrandhas
becomeahouseholdnameinSouthAfrica.
Over the past few years and in spite of the
turbulent economic climate Hi-Q has been
the fastest-growing brand in the retail motor
industrysector.WeareveryproudofHi-Qand
the enterprising individuals that make up our
brand,saidHarrison.
Fromtheoutset,Hi-Qsvisiontosetthehighest
standardsfromtop-qualitycustomerserviceto
neatstoresandfairpriceshaspaidoff.Our
biggest challenge 10 years ago was getting the
brand established as the name, Hi-Q, doesnt
explain the service we provide. The networks
first slogan Its all about wheels drew in the
customers,resultinginamassivesupportbase.
4 2 H i - Q 1 0 y e a r s
With the brand firmly established, the slogan was replaced with The
oneyoucantrust,whichembodiesallofHi-Qsvalues,saysHarrison.
Whatsmostimportanttousishowweserviceourclientsthebrand
maydrawpeoplein,butitsourservicethatkeepsthemcomingback.
Chairman of the Dealer Council for the franchise Joel Back has been
involved with the brand from the start, having spent several years
as General Manager and Director of Hi-Q before running his own
franchisedoutlet,Hi-QWoodmead,inJohannesburg.
At the time of its inception, tyre manufacturers were looking for a
channel of distribution that was increasingly reliable and dependable.
Global retail trends indicated that fitment centers owned by
independent franchisees as opposed to corporate organisations were
thebestoption,astheyweremorelikelytogoaboveandbeyondthe
callofdutyinservingtheircustomerbase.
For Hi-Q, a subsidiary of Goodyear, the franchise programme was
to prove a winning formula. I believe strongly that the average Hi-Q
dealer is passionate about his business and serving the customer. He
goestheextramiletodeliveronHi-Qspromiseofbeingtheoneyou
cantrust.
Overtheyears,asthebrandgrewandmoresalespointsopenedup,
Ive watched Hi-Q become an increasingly meaningful player in the
Celebrates
10Successful
Years
Sean Harrison, Managing
Director of Hi-Q.
Joel Back, Chairman of
the Hi-Q Dealer Council,
who was involved with
the brand from the start
as General Manager and
Director, now running
his own franchised outlet
in Johannesburg.
One of South Africas leading consumer tyre
retail brands Hi-Q celebrated 10 years of
exceptional growth within the retail tyre and
wheelindustryinSeptember.
FAsT FAcTs The hi-Q evolution:
-1999 to 2001-
InAugust1999,thefrstoutletwassignedup.Intotal,eightfranchises
cameonboardinthefrstyear.
From the start, priorities were to establish instant credibility and
maximisebrandidentity.
Thefranchisehadgrownto65storesbytheendof2001.
-2002 to 2004-
A new market position was introduced to refect Hi-Qs ongoing
commitmenttotheconsumer.Hi-QbecameTheoneyoucantrust.
Anongoingcorporatesocial investmentrelationshipwas established
withdisadvantagedruralschoolsintheNorthCape,withinthe(then)
4x4EcoChallengeproject.
ThenumberofHi-Qoutletshadreached130bytheendof2004.
-2005 to 2008-
Theemphasisshiftedstrategicallytoretailingandcustomersatisfaction.
Customerresearchinthisperiodhasrevealedalmostperfectscoresin
termsofservicesatisfaction.
ThenumberofHi-Qoutletsswelledtomorethan170nationwide.
H i - Q 1 0 y e a r s 4 3
market.TheHi-Qlogoisinstantlyrecognisable,andthereisasignificant
andgrowingsegmentofthemarketthatsupportsthebrand.
Hi-Q Airport Tyres co-owner Tony Slabbert, one of the first dealers to
join the franchise network says: Hi-Q has been a success story from
dayone.
InmediagroupAvusaslastRetailAwardssurvey,Hi-Qachievedaclear
firstpositioninthetyreretailsegmentandscoredafantastic44%better
thanitsnearestcompetitor.
The brands impressive footprint has even extended beyond South
Africas borders, with one store firmly established in Botswana and
anotherthefirstintheMiddleEastopeninginDubainextmonth.
A cohesive franchise relationship, outstanding marketing strategies
and a pioneering response to customer demands are what have
jettisonedHi-Qtothetop.saidHarrison.
Customerscanlookforwardtoanother10yearsofgoodservice.
Sean Harrison (Managing Director of Hi-Q, left) together with Joel Back
(Chairman of the Hi-Q Dealer Council) and Andrew Bowren (Goodyear Sales
Director and Hi-Qs frst MD).
ProMoTIon
4 2 C o n t i C o r n e r
TyrexpoAfrica_2010 19/6/08 21:17 Page 7
T y r e x p o A f r i c a 2 0 1 0 4 5
Sir Tom, founder and chief executive of the Kwik-Fit retail empire, is one
of the most recognisable names in the global tyre industry. He founded
Kwik-Fit in Scotland in 1971, developing it to become one of the worlds
largestautomotivepartsrepairandreplacementspecialists,beforeselling
thecompanytoFordin1999.
Among many honours, Sir Tom was awarded the CBE in 1990, received
a Knighthood in 1997 and in the same year, was made KCSG (Knight
CommanderwithStaroftheOrderofSt.GregorytheGreat).In2009he
was created a Commander of the Victorian Order (CVO) in the Queens
NewYearsHonours.
Henowsupportsawiderangeofcharitableandphilanthropiccauseswhile
maintaining an interest in the UK tyre business through his involvement
withtheFarmerAutocareretailgroupinhisnativeScotland.
His presentation to delegates will cover the Kwik-Fit success story; the
challenges facing todays tyre retailers and the customer experience. He
will also provide an expert insight into key business areas such as price
discounting,staffmotivationandtheaddedvaluefactor.
Imperial panel to address delegates
Joining him will be a high-powered panel from Imperial, delivering an
interactive dialogue on challenges to South Africas feets with respect to
roads, diesel and tyre costs, the importance of tyre maintenance as well
asonhowthetyresectorcanassisttheminachievingtheirgoalsdont
missit!
And thats not all! George Schramm, Head of Marketing for Apollo SA
(Dunlop), will present a paper on the macro-economic impact of the
BRICeconomiesontheSouthAfricantyrebusinessenvironment,while
DavidWilsonoftheRetreadManufacturersAssociationwillspeakabout
Chinesetyresandtheirimpactonwesternretreadmarkets.Andfinally,
Dr. Etienne Human, Lead Consultant of South Africas National Waste
TyreProjectandCEOSATRP,willprovideanoverviewofthewastetyre
situationinSouthAfricaandannounceworld-classplanstoaddressthe
challengesbeingfaced.
ImperialLogisticsand
TomFarmerjoinspeakers
atTyrexpoAfrica2010
TyreIndustryConference
SirTomFarmer,themancreditedwith
revolutionisingtyreretailingintheUK,will
presentakeynotespeechattheTyrexpoAfrica
industryconferenceinJohannesburgnextMarch.
Be sure to secure your place at this not-to-missed event!
registration is now open visit www.eci-international.com
TyrecompaniesclaimnoF1interest
With Bridgestone opting out after the 2010 season, the question on
everyones lips is who will step up to supply race tyres for Formula One?
ThreekeynameshavegonebythewaysideasGoodyear,PirelliandMichelin
say they are not interested. Pirelli, which two years ago had indicated an
interestinreturningtoF1,saiditwillfocusonitsWorldRallyChampionship
andGTracingefforts.Michelin,whichpulledoutofF1in2006,toldmediathat
ithadnointerestinreturning.Goodyear,whichhadoncebeenamajorsupplier
beforeleavingin1998andnowfocusesitsattentiononNASCAR,relatedthe
samemessage.
Goodyear, though, did not specifcally rule out its Dunlop brand, which has
astoriedhistoryinF1.Anumberofotherbrandnameshavebeenbandied
about,includingKumho,whichbeganaF1tyredevelopmenteffortfveyears
ago,andHankook,whichhasbeenactiveinGTracing.
Though 2010 is still a long way away and companies have been known to
changetheirminds,onehastowonderifthecurrenteconomicturmoilcoupled
withpasthistoriesbetweentyremakersandFIA,mightleaveF1withnotyre
options. (TireReview,November2009)
BandagnowfullyintegratedintoBridgestone
inUK
In the UK, Bridgestone and Bandag products are already being sold side-by-
side, with the two ranges evolving to refect the infuence of the merger. It
is also representative of what is and will happen in other European markets.
In pure business terms, the frst signifcant fruit of the newly integrated
businesses is the transfer of 8 000 DSV trailers from Bandag Eurofeet to
BridgestonesMegafeetnetwork.AcrossallfveofBridgestonescommercial
vehicle segments (long haul, regional, on/off road, bus and light truck),
customersarenowpresentedwithQualitread,BandagandBulldogoptionsto
complementBridgestoneandFirestone-brandednewtyres.
Another example of Bandags integration into Bridgestone can now be
seen in the range of treads that are now and will in future be on offer. For
obvious reasons Bridgestone executives were reportedly uncomfortable
with the Bandag patterns reportedly inspired by Michelin treads. As a result
theseBandagproductswillnowbereplacedaltogetherbyanewlydesigned
application specifc range of treads and compounds designed by Bandag.
(tyrepress.comNovember2009)
Goodyearblimpfyinghigh
The Goodyear Blimp arguably one of the most recognisable corporate
icons in America today will become ever more visible in the years to
come. In the new Goodyear corporate identity and building upon the strong
4 6 W o r l d n e w s
foundations laid over the last 80 years the Blimp will be centralised,
drawing more positive associations with the Goodyear brand. The Blimp
is the primary branding device and as such plays the most important role.
It communicates the symbolic role of Goodyear overlooking the drivers on
the street, guarding over their safety, almost like a guardian angel.
Entrepreneur Magazine has recently named the Goodyear Blimp one of the
bestmarketingideasever,andTheBestUseofOutdoorAdvertising.MitziCrall,
authorof100SmartestMarketingIdeasEver,saidTheGoodyearBlimpisits
ownkindofmagic.Ifweseeitfoatbywhenweregoingaboutourdailylives,
weruntogetourfriendsandfamilytocomesee.Werereceptivetothebrand
message. (www.goodyear.com)
GoodyearapprovesaviationtyretestcentreinSA
The only aviation tyre test centre other the University of North Dakota has
recently been approved by Goodyear on home soil. Before 43 Air School at
Port Alfred could boast this high accoloade, it was screened thoroughly to
ensure a uniform standard for these specialised products.
Flying is a serious business at Port Alfreds 43 Air School, arguably the top
trainingcentrefortheworldsbestairlines.With40registeredaircraftlogging
thehoursoffuturecommercialpilots,thisfyingacademyhasanimpeccable
safetyrecord.
Andthesingleandtwin-propellerPiperaircraftinthefeetrelyexclusivelyon
Goodyearaviationtyresforthenumeroussafetake-offsandlandingsrequired
duringtraining.
Paul de Villers, Goodyear SAs Aviation Tyres divisions sales manager for
SouthernAfricasaysthemorethan4000fyinghoursamonthrecordedat43
AirSchoolmakesitperfecttomeasuretheperformanceofGoodyearsaviation
tyresagainstitsmajorcompetitors. (www.goodyear.com)
China(Guangro)IntRubberTire&Auto
AccessoryExhibitionexpectsrecordnumberof
exhibitorsandvisitors
China is fast becoming one of the biggest producers, exporters and
consumers of rubber tyre and auto accessory products in the world, with
Shandong being the number one producer and exporter of such products in
the country, making up over 50 percent of the market and export value. As
the only tyre and auto parts show located in the Chinese production base,
China (Guangro) International Rubber Tire & Auto Accessory Exhibition will
take place at Gurangrao International Expo Center from 9-11 May 2010.
The exhibition area is estimated to be up to 11 000m
2
with about 300
exhibitors set to interact with more than 10 000 buyers and high calibre
visitors worldwide.
Blacktech XR 9/4/09 2:58 PM Page 1
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