Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword or section
Like this
9Activity

Table Of Contents

1 INTRODUCTION
1.1. What is Medical Tourism
1.2. Benefits of Medical Tourism
1.3. Why is medical tourism attractive
1.4. Downsides of Medical Tourism
1.5. Background to Research
1.6. Project Aims
1.7. Organizational Context
1.8. Project Objectives
1.9. Report Structure
1.10. Chapter Summary
2 LITERATURE REVIEW
2.1. Introduction
2.1.1. Traditional strategic management
2.1.2. The services sector
2.2. Porter’s Five Forces
2.2.1. Criticism of Porter’s Five Forces
2.3. Resource-Based View (RBV)
2.3.1. Criticisms of Resource-Based View
2.4. Value Network
2.4.1. Definition
2.4.2. Background of network study
2.4.3. About value network
2.4.4. About value-chain
2.4.5. Value Network vs. Value-Chain
2.4.6. Value Network Analysis
2.4.7. Value Network Analysis Methodology
2.2. Chapter Summary
3.4. Chapter Summary
4 ANALYSIS
4.1. Market Environment
4.1.1. Malaysia (Country Description)
4.1.2. Tourism Destinations
4.1.3. Healthcare system in Malaysia
4.1.4. Medical Tourism in Malaysia
4.2. Competitive Landscape Assessment
4.2.1. Assumptions
4.2.2. Threat of Entry (Barriers)
4.2.3. Bargaining Power of Suppliers
4.2.4. Bargaining Power of Buyers
4.2.5. Threat of substitute products or services
4.2.6. Rivalry from competitors
Table 3: List of Competitors of ANCC
4.3. Summary of Analysis
4.4. Resource-based view
4.4.1. Hospital Building
4.4.2. Hospital Equipment
4.4.3. Services
4.4.4. Staffing
4.4.5. Quality of Care, Patient Safety and Medical records
4.4.6. Collaboration
4.5. Summary of Analysis
4.6. Value Network Analysis
4.6.1. Assumptions
4.6.2. Network Map
Figure 9: Value network map for Malaysia's medical tourism industry
4.7. Network Map Analysis
4.7.1. Resilience
Figure 12: Tangible & Intangible deliverables (actual numbers)
4.7.2. Value Creation
4.7.3. Brand Management – Perceived Value
Figure 14: Perceived Value by Receivers - All Transactions
Figure 15: Perceived Value by Senders - All Transactions
4.7.4. Asset Impact
Figure 16: Asset Impact - All Transactions
4.7.5. Reciprocity
4.7.6. Structure and Value
Figure 17: Centrality In Degree by Role - All Transactions
Figure 18: Centrality Out Degree by Role - All Transactions
4.7.7. Agility
4.8. Summary of Analysis
5 DISCUSSION OF ANALYSIS
Figure 20: Number of Cardio specialists and demand
6 RECOMMENDATIONS
7 CONCLUSION AND FUTURE RESEARCH
7.1. Introduction
7.2. Future Research
REFERENCES
0 of .
Results for:
No results containing your search query
P. 1
Medical Tourism

Medical Tourism

Ratings: (0)|Views: 574 |Likes:
Published by Emiliya Niza

More info:

Published by: Emiliya Niza on Jul 30, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

12/08/2012

pdf

text

original

You're Reading a Free Preview
Pages 5 to 27 are not shown in this preview.
You're Reading a Free Preview
Pages 32 to 83 are not shown in this preview.

Activity (9)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
Sarah Chan liked this
Sarah Brulz liked this
Prusaya Sornsnit liked this
gullybaba liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->