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Practical Guide to Market Research

Practical Guide to Market Research

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Published by Mastermind247

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Published by: Mastermind247 on Jul 30, 2011
Copyright:Attribution Non-commercial

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11/25/2012

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All rights reservedCopyright © Paul HaguePaul Hague is hereby identified as author of thiswork in accordance with Section 77 of the Copyright, Designsand Patents Act 1988This book is published byGrosvenor House Publishing Ltd28–30 High Street, Guildford, Surrey, GU1 3HY.www.grosvenorhousepublishing.co.ukThis book is sold subject to the conditions that it shall not, by way of trade or otherwise, be lent, resold, hired out or otherwise circulatedwithout the author’s or publisher’s prior consent in any form of binding orcover other than that in which it is published andwithout a similar condition including this condition being imposedon the subsequent purchaser.A CIP record for this bookis available from the British LibraryISBN 1-905529-30-9
 
Contents
Page
Preface
3
Chapter 1
The Basics of Market Research5
Chapter 2
Research Objectives19
Chapter 3
Research Design39
Chapter 4
An Introduction to ResearchMethodologies59
Chapter 5
Introduction to Qualitative Research75
Chapter 6
Introduction to Quantitative Research94
Chapter 7
Introduction to Sampling112
Chapter 8
An Introduction to QuestionnaireDesign129
Chapter 9
Turning Data into Findings150
Chapter 10
Reporting and CommunicatingFindings164
Chapter 11
Professional Development and theMarket Research Industry177
Bibliography
187
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