Global BYO

Index

IT Organizations Embrace Bring-Your-Own Devices

Global BYO Index

www.citrix.com

Foreword
The consumerization of IT, led by powerful, easy-to-use mobile devices such as smartphones, laptops and tablet computers, is an unstoppable trend. Almost all92 percentof the companies surveyed reported that some workers are already using non-company-issued computing devices for work-related tasks. Those surveyed indicated that around 28 percent of the workforce is already using non-company-issued computing devices for work-related tasks, and this percentage is expected to rise to 35 by mid-2013. The early corporate IT response to consumerization wavered between denial and refusal. However, consumer devices are inexorably entering the workplace and organizations must now consider policies that support their use. Indeed, bring your own (BYO) policies that empower workers to choose their own computing equipment are rapidly being adopted. Almost half of all companies surveyed (44 percent) already have some sort of formal BYO policy in place. Nearly every company (94 percent) expects to have a BYO policy by mid-2013, 81 percent of which are expected to apply this policy company-wide. Smartphones, laptops, tablets, netbooks and even personal desktops enable mobility and new ways of working. The predominant driver for companies in adopting a BYO policy is to increase productivity; better staff recruitment and worker retention run a very close second. With BYO, organizations are also able to reduce IT management of the vast numbers of diverse computing devices being requested and brought in by the workforce. For some organizations, BYO creates concerns about security, application management and IT costs. Desktop virtualization, an emerging sector led by Citrix Systems, Inc., addresses all these concerns. Because all applications and data are accessed from the datacenter, this technology enables organizations to control IT costs while maximizing security. Further, workers have a great deal of exibility because they get the same end user experience regardless of device or location. Indeed, desktop virtualization is central to enabling organizations to best benet from BYO by enabling organizations to deliver the right desktop, to any device, in any location. Almost two thirds (62 percent) of companies surveyed have already invested in desktop virtualization or plan to do so within 24 months. The vast majority (80 percent) made this investment specically (59 percent) or in part (21 percent) to enable support for employee-owned devices and BYO policies. It is clear that these organizations view desktop virtualization as a key technology for enabling BYO initiatives. This report gives a snapshot of the consumerization trends impacting large enterprises and how IT organizations are addressing user demands for greater device exibility through the introduction of BYO initiatives. It also highlights how important it is for organizations to consider the needs of all stakeholders when developing and implementing an IT strategy because BYO and desktop virtualization offer so many potential benets to all stakeholders.

Global BYO

Index

Adoption
Almost all (92 percent) surveyed companies reported that some workers are already using non-company-issued computing devices for work-related tasks. Of the companies that currently do not see workers using personal devices in the workplace, three quarters (74 percent) expect them to be in common use in their organizations within two years. According to those surveyed, around 28 percent of the workforce is already using non-company-issued computing devices. Adoption is deepest in India, where over a third (34 percent) of workers are using personal devices, while the UK is a comparative laggard with just 22 percent. Within two years, around 35 percent of the workforce is expected to be using non-company-issued computing devices. India (38 percent), the Netherlands (37 percent) and Germany (35 percent) lead future adoption expectations, with the United States following close behind (34 percent).

Figure 1 - Source: Citrix Global BYO Index

Employee-owned devices and operating systems

A range of employee-owned devices are being used for work-related tasks. Of the companies that are aware of non-company-issued computing devices being used for work-related tasks, around 80 percent cite personal laptops (38 percent) being used in their organization and almost three quarters (73 percent) indicated their workers are using their own smartphones (29 percent). Around half see the use of tablets, PCs and netbooks. Within two years, organizations are anticipating a notable growth in the use of tablets as the primary employee-owned computing device, rising from 8 percent to 23 percent.

Figure 2 - Source: Citrix Global BYO Index

Current support from the company IT department for employee-owned devices is already surprisingly high. Over half (54 percent) of companies surveyed are supporting employee-owned PCs (generally for home-based workers). Just under half support employee-owned laptops (49 percent) and smartphones (42 percent). By mid-2013, around 90 percent of companies will support employee-owned smartphones and laptops and around 80 percent will support employee-owned PCs, netbooks and tablets.

Figure 3 - Source: Citrix Global BYO Index

Global BYO

Index

The growth in the use of non-company-issued computing devices within the workplace, combined with increasing adoption of BYO policies, has signicantly increased the demand for IT to support consumer devices. This will create further challenges for the organizations platform strategy and management. By mid-2013, around 35 percent of the workforce is expected to be using non-company-issued computing devices. The primary employee-owned computing devices are expected to be smartphones, laptops and tablets (see Figure 2). Asked to anticipate the predominant smartphone platform in 24 months, respondents ranked iOS (38 percent), Blackberry (28 percent) and Android (26 percent) highly. The iPhone is predicted to be the most commonly used smartphone in the workplace within two years, yet a greater number of organizations primarily plan to support BlackBerry devices.

Figure 4 - Source: Citrix Global BYO Index

The iOS (48 percent) and Android (22 percent) tablet platforms are expected to lead in that category, although BlackBerry (14 percent) and Windows (13 percent) are both well cited. Like the iPhone, the iPad is anticipated to be the preferred tablet device for workers by a signicant margin.

Figure 5 - Source: Citrix Global BYO Index

Interestingly, there are considerable differences across countries regarding predictions for leadership in smartphone and tablet platforms. India, for example, expects far broader adoption of Android and BlackBerry devices. Europe favors Apple and Android, while the United States and Canada opt for Apple, BlackBerry (smartphones) and Microsoft (tablets). Microsoft Windows is the preferred platform for laptops. However, according to the survey, there are at least ve smartphone platforms that companies supporting personal computing devices will need to manage. These include Blackberry, Android, Apple, Microsoft and Palm. Indeed, of those companies already planning to support employee-owned smartphones, these will all need to be addressed (see Figure 6).

Figure 6 - Source: Citrix Global BYO Index

Likewise, of those companies expecting to support employee-owned tablets, the same four platforms are broadly anticipated.

Figure 7 - Source: Citrix Global BYO Index

Global BYO

Index

Managing the future

Ninety-two percent of companies surveyed are aware that some of their workers are using non-company-issued computing devices for workrelated purposes. Further, it is estimated that 35 percent of the total workforce is expected to commonly use their own devices at work by mid-2013. It is, therefore, unsurprising that almost half of all companies (44 percent) already have some sort of formal policy in place regarding support for computing devices that workers bring in to the enterprise. The United States leads in BYO policies; 56 percent of companies already have one. The United Kingdom lags behind at 37 percent. Globally, a further 39 percent of respondents expect to have a policy in place within 12 months with almost all companies (94 percent) by mid-2013.

Figure 8 - Source: Citrix Global BYO Index

The global adoption rates of BYO policies show that companies are responding to the consumerization of IT within the workplace. Currently, the scope of BYO policies already in place and in use by the workforce is evenly divided among role-specic (26 percent), department-specic (24 percent), company-wide (22 percent) and pilot programs (18 percent). This points to the fact that nearly all organizations have identied at least specic workers that can benet from exibility when it comes to device and work location.

Figure 9 - Source: Citrix Global BYO Index

Although approximately one in ve companies has a formal, company-wide BYO policy in place, showing considerable momentum behind the concept, it is the planned introduction of such policies that demonstrates a genuine tipping point. Of the 94 percent of companies that will have a formal policy within two years, 81 percent of them anticipate their BYO policy will be company-wide (43 percent within 12 months).

Figure 10 - Source: Citrix Global BYO Index

Although BYO policies will, in theory, apply company-wide, in many cases the intent may be as much to restrict the use of personal devices as to encourage it. In order to maintain greater perceived control over IT devices and infrastructure, only 9 percent of companies plan to allow the unrestricted use of personal devices within the next two years.

Figure 11 - Source: Citrix Global BYO Index

Global BYO

Index

Although such BYO policies would seem to be led by the IT department, a number of other departments are also involved in the development of said policies. Specically, respondents indicated that the human resources, legal and nance departments are already heavily consulted in the development of BYO polices, likely due to the HR and nancial benets that a BYO initiative provides, while the involvement of legal is critical to the development and success of any company policy. Employee representatives and facilities and real estate managers are more likely to play a role as policies become accepted across the enterprise, in particular as increased worker exibility further impacts work styles and the location and required amount of ofce needed.

Figure 12 - Source: Citrix Global BYO Index

Paying for it
While the notion of allowing workers to use their own computing devices for work-related tasks is straightforward, who actually pays for that device is less clear. There is an expectation that just over half of companies (51 percent) will mandate that their workers buy their own BYO computing devices. In general, it seems the majority of device management will be handled by the company even though the device itself is employee-owned; for example two-thirds (66 percent) will not expect workers to purchase and manage anti-virus software.

Figure 13 - Source: Citrix Global BYO Index

However, there is a clear intention in many companies to reimburse employees for some or all of the cost of purchasing a BYO device. Forty percent of companies intend to pay the employee a stipend (compensation) roughly equivalent to the amount it would cost the IT department to procure and manage a comparable device. A further 31 percent plan to offer some level of contribution towards the overall cost incurred by the employee.

Figure 14 - Source: Citrix Global BYO Index

Who actually pays for the employee-owned device varies considerably among the countries covered by the survey.

Figure 15 - Source: Citrix Global BYO Index

CIOs believe that both the worker and employer benet from BYO. The exact way the employee-owned device is purchased and paid for seems to be one of the most variable elements of BYO. Key factors are a countrys culture and tax structure. In regions such as India and Continental Europe, employees receive larger compensation packages to offset the tax burden placed on employee benets. This situation has an impact on BYO policies, as governments that regard employee-owned devices as work benets tax them heavily. Germany has the highest tax rate among the markets that participated in the survey (48.5 percent), making some forms of BYO untenable for employees of German organizations. In these scenarios, special stipends have proved to be a more workable option and are becoming the norm in India, for example.

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Global BYO

Index

Factors driving adoption of employee-owned devices

The growing willingness of companies to embrace personal computing devices in the workplace is often ascribed to the general consumerization of IT. It is the principal trend impacting enterprise IT, but no company surveyed cited it as a key driver for the adoption of BYO. The main reasons cited by respondents for investing in BYO policies and supporting infrastructure revolve around attracting and retaining top talent as well as younger workers, enabling remote working or teleworking, ensuring that staff have the relevant equipment for their roles and reducing the cost of managing devices (see Figure 16). Productivity is another key objective: BYO makes it easier to work outside of the ofce and ensures workers are best equipped to fulll their role. A desire to lower the total cost of ownership of a large number of enterprise PCs is the fourth main driver. Over a third (35 percent) of companies point to reduced time and cost of device management, along with reduced on-boarding and training costs (as people choose devices they are familiar with) and enabling self-service IT support as reasons for their BYO initiative.

Figure 16 - Source: Citrix Global BYO Index

Key
1. Ease of working outside the ofce 2. Staff have relevant equipment 3. Attract and retain top talent (any age) 4. Reduce device management costs 5. Attract and retain younger workers 6. Attract and retain other worker types (such as home-based) 7. Reduce training and on-boarding costs 8. Enable self-service IT 9. Improve business continuity 10. Easiest way to handle proliferation of devices 11. Speed of on-boarding third-party workers/contractors
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The top benets derived, or expected, from a BYO policy are worker job satisfaction, productivity, greater mobility, a more exible working environment and IT cost reduction. Organizations have also experienced substantial business benets such as attracting and retaining workers, increasing the quality and useful life of devices, expediting the on-boarding of workers and improving business continuity.

Figure 17 - Source: Citrix Global BYO Index

New devices and technology are also driving BYO

Three technologiesthe new breed of powerful, user-friendly mobile devices, the widespread availability of Wi-Fi and desktop virtualizationhave altered work styles and lifestyles to such an extent that it is now practical for companies to give workers the freedom to choose their own computing device. Without the development of smartphones, tablets and powerful, lightweight laptops, the consumerization of IT would likely not be as big a factor in business today, and without Wi-Fi, data access would be extremely limited. It is the quality and convenience of these devices that have driven their adoption for work-related tasks, with or without the proactive consent of the IT department. The trend is so powerful that companies are being forced to swiftly act to meet worker demands and remain competitive in the marketplace. A straightforward ban on consumer devices is simply untenable for the vast majority of organizations as it risks hampering productivity and alienating workers who increasingly have come of age in a digital world. Yet without desktop virtualization, organizations are challenged to address the security and support requirements of consumerization. Desktop virtualization enables organizations to introduce exible, centralized device management to ensure security and data protection and reduce time and cost. These benets are being recognized on a global level, as almost two thirds (62 percent) of companies surveyed have already invested, or plan to invest within 24 months, in desktop virtualization.

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Global BYO

Index

Figure 18 - Source: Citrix Global BYO Index

The vast majority of those companies (80 percent) are using desktop virtualization specically (59 percent) or in part (21 percent) to enable support for employee-owned devices and BYO policies.

Figure 19 - Source: Citrix Global BYO Index

A BYO initiative enabled by desktop virtualization not only provides greater worker exibility, mobility, productivity and satisfaction, it also addresses the security and management concerns of IT. In addition, by embracing desktop virtualization, organizations are in a stronger position to address challenges including managing IT efciency, business continuity and agility. Security and compliance concerns are a consideration in any BYO assessment. Through desktop virtualization, however, data access on any personal device can be kept as secure as on-premise PCs through policy-based access controls, encrypted data access and remote data wiping capabilities. User access policies and comprehensive monitoring tools enable organizations to ensure compliance standards are met. Similarly, the management challenge presented by the diversity of personal user devices within the organizationmultiple, variant-platform smartphones, tablets and laptops all needing access to corporate applicationsis quickly resolved by a mature desktop virtualization infrastructure that delivers centrally managed applications to users anywhere on any device on demand.
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Figure 20 - Source: Citrix Global BYO Index

Summary
The past year has witnessed unprecedented proliferation of consumer devices and a marked increase in the use of employee-owned devices used in the workplace. As new products surface and users nd their preferred devices and device platforms, the trend towards the consumerization of IT is now rmly entrenched. As a result, business and IT strategies are now accommodating and even encouraging BYO initiatives. The launch of the iPad tablet has driven the rapid adoption of tablet computers. Further developments in smartphone technology are pushing organizations to provide cross-platform support for Apple, Android and Windows devices, among others. The launch of Apples new mobile platform iOS5 at the Apple Developer conference in June reinforces the constantly changing nature of the environment and the challenge facing IT departments to manage that change through solutions such as desktop virtualization. The results of this survey also indicate that the tablet is projected to quickly catch up with laptops and smartphones as a primary personal computing device. We have only seen the tip of the iceberg, as according to Gartner, Users will request an ever-wider choice of devices and platforms driven by fashion and personal preference. Innovative new devices will continue to emerge through 2015.1 This prediction supported by Forresters revised tablet forecast, indicating that adoption is expected to reach 59 million US users by 2015.2 This trend is changing the workplace landscape across the globe and organizations must react now. Workers growing demand for greater exibility and the desire and the need for workers to securely access company resources on demand, poses a challenge for IT departments.
1 Gartner: New Approaches to Managing Mobile Users and Smartphones, June 30, 2010, ID: G00200750

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2 How iPads Enter The Workforce, An Empowered Report: Tablets Open Doors To New Mobile Scenarios, By Ted Schadler with Matthew Brown and Anjali Yakkundi, October 26, 2010

Global BYO

Index

Through desktop virtualization, companies can offer workers a dynamic, less traditional work environment: a world where workers can work from wherever, whenever and on whatever device they prefer. Desktop virtualization supports the consumerization trend and enables organizations to fundamentally change the way IT is delivered, allowing workers to use their personal PCs, laptops and mobile devices for both work and home. Combating many of the security, management and cost concerns surrounding BYO, desktop virtualization enables organizations to centrally manage applications and user access and securely deliver company data to any corporate or personal device on-demand. Its clear that BYO adoption is quickly spreading globally. Adoption rates are increasing, along with an acceptance of a wide variety of devices through policies enabled by desktop virtualization. This demonstrates a promising future for organizations to benet from a more exible work environment that provides greater workforce mobility, productivity and satisfactionwithout sacricing security and control or increasing IT complexity and costs. Over the next 24 months, BYO initiatives will gain further momentum, driving global adoption. With this growth, concerns surrounding security, IT management and cost will drive adoption of desktop virtualization solutions to ensure a successful BYO offering. We at Citrix believe that BYO initiatives enabled by desktop virtualization will become a critical component of every IT organizations strategy in the future. As we move into the cloud era of computing, organizations will need to embrace BYO in order to remain a competitive force in the market.

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About Citrix Citrix Systems, Inc. (NASDAQ:CTXS) is a leading provider of virtual computing solutions that help companies deliver IT as an on-demand service. Founded in 1989, Citrix combines virtualization, networking, and cloud computing technologies into a full portfolio of products that enable virtual workstyles for users and virtual datacenters for IT. More than 230,000 organizations worldwide rely on Citrix to help them build simpler and more cost-effective IT environments. Citrix partners with over 10,000 companies in more than 100 countries. Annual revenue in 2010 was $1.87 billion. 2011 Citrix Systems, Inc. All rights reserved. Citrix is a registered trademark of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the United States Patent and Trademark Ofce and in other countries. All other trademarks and registered trademarks are property of their respective owners. 0711/PDF