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Report on COKE

Report on COKE

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Published by Rajpal Goraya

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Published by: Rajpal Goraya on Jul 31, 2011
Copyright:Attribution Non-commercial

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07/31/2011

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Coca Coca Coca Coca – – – Cola India Cola India Cola India Cola India 
PARTNERS IN PROGRESS
PPRREEFFAACCEE 
“Experience is the best teacher”
This saying has played a guiding role in preparation of financial reportas a past of a curriculum of the B.B.A. programme of the Gujarat University.This report allows student for practical knowledge of real marketingenvironment.This practical training in the B.B.A. programme develops the feelingof awareness. If the management students about the difficulties andchallenges of the business world... Only Theory knowledge does not in partcomplete education. It must be a company with practical experience to addmeaning to education.To full – fillment this objective industrial visit & project report havebecome an integral part of B.B.A. Programme. Thus to have a practicaloutlook of the managerial & marketing aspects of management in realbusiness. We were taking to & I have pride my level best to present amarketing report of the Hindustan Coca – Cola Beverages Private Limited.
 
 
Coca Coca Coca Coca – – – Cola India Cola India Cola India Cola India 
PARTNERS IN PROGRESS
AACCKKNNOOWWLLEEGGEEMMEENNTT 
The successful completion of this report would not have been possiblewithout the co – operation & support of my professors, friends & myinstitute.I forward my thanks to Prof. Rupal Shah for imparting valuableguidance & co – operation during the making of the report & in otherqueries.I am also thankful to Mrs. Maria Fernandez of Hindustan Coca – ColaBeverages Private Limited, who informed us about every detail of theorganization. This information proved to be very helpful.I am also thankful to Gujarat University for introducing marketingreport as a significant aspect of the B.B.A. programme without which Iwould have had no practical exposure of real marketing environment.Name: Chokshi Jaimin K.Class: S. Y. B. B. A.Division: ARoll No: 13
 
 
Coca Coca Coca Coca – – – Cola India Cola India Cola India Cola India 
PARTNERS IN PROGRESS
CCOONNTTEENNTTSS 
Particulars Page No.A.
 
MACRO ASPECTS
1.
 
Introduction of Soft Drinks 12.
 
History of Soft Drinks 23.
 
Raw Materials used in Soft Drinks 54. Distribution 75. Consumption 86. Growth & Size of Market 97. Market Share 10
B.
 
MICRO ASPECTS
1.
 
 Basic Information
a.
 
Company Profileb.
 
History of the Companyc.
 
Name of the Directorsd.
 
Missione.
 
Quality Policyf.
 
SWOT Analysis111217181920
2.
 
Organizational Aspects
a.
 
Organizational Structureb.
 
Departments of Organization2223
3.
 
Production Aspects
a.
 
Productsb.
 
Plant Layoutc.
 
Technologyd.
 
Production Processe.
 
Pollution Policy2541424752
4.
 
Personnel Aspects
a.
 
Broad Overview & Pyramidal Break upb.
 
Recruitmentc.
 
Selection Processd.
 
Training & Developmente.
 
Compensation5455566263

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