Professional Documents
Culture Documents
Objectives
Review the types of decisions firms face in designing a sales force. Learn how companies recruit, select, train, supervise, motivate, and evaluate a sales force. Understand how salespeople improve their selling, negotiation, and relationship-building skills.
Strategy
Account manager
Key accounts
Compensation plans
Straight salary Straight commission Combination
Selection criteria are publicized Various selection procedures are used to evaluate candidates
Training time needed and training method used vary with task complexity
include configurator software, time-and-duty analysis, greater emphasis on phone and Internet usage, greater reliance on inside sales force
or call reports, personal observation, customer letters and complaints, customer surveys, other representatives
Formal evaluation
Performance
Customer-oriented approach
Stresses customer problem solving