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Table Of Contents

Loyalty business model
Loyalty marketing
Loyalty program
Alliance Data
BahnCard
Canadian Tire money
CASPIAN
Club Nintendo
DefCom Australia
Electronic Beats
European Youth Card
The European Youth Card
Everyday Rewards (Australia)
Everyday Rewards (US)
Fly Buys (New Zealand)
FlyBuys (New Zealand)
FlyBuys (Australia)
FreedomRewardz
Green Shield Stamps
HBC Rewards
I Love Rewards
Kachingo
KTX Family Card
Loopt
LoyaltyOne
Magsformiles
Maritz, LLC
My Coke Rewards
Nectar loyalty card
Net Promoter
Next Jump
Payback (loyalty card)
PC Points
Pepsi Stuff
Premium (marketing)
President's Choice Financial
Prize (marketing)
Purehmv
purehmv
Rebate card
S&H Green Stamps
SCORE! Mountain
Speedpass
Student Price Card
Tesco Clubcard
Total Rewards
Trading stamp
Travel incentive
VOILÀ Hotel Rewards
WorldCard
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P. 1
Customer loyalty programs: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors

Customer loyalty programs: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors

Ratings: (0)|Views: 7,292|Likes:
Published by Emereo Publishing
Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior which is potentially beneficial to the firm.

This book is your ultimate resource for Customer loyalty programs. Here you will find the most up-to-date information, analysis, background and everything you need to know.

In easy to read chapters, with extensive references and links to get you to know all there is to know about Customer loyalty programs right away, covering: Loyalty business model, Loyalty marketing, Loyalty program, Alliance Data, BahnCard, Blue Chip Stamps, Canadian Tire money, CASPIAN, Club Nintendo, DefCom Australia, Electronic Beats, European Youth Card, Everyday Rewards (Australia), Everyday Rewards (US), Fly Buys (New Zealand), FlyBuys (Australia), FreedomRewardz, Green Shield Stamps, HBC Rewards, I Love Rewards, Kachingo, KTX Family Card, Loopt, LoyaltyOne, Magsformiles, Maritz, LLC, My Coke Rewards, Nectar loyalty card, Net Promoter, Next Jump, Payback (loyalty card), PC Points, Pepsi Stuff, Premium (marketing), President's Choice Financial, Prize (marketing), Purehmv, Rebate card, S&H Green Stamps, SCORE! Mountain, Speedpass, Student Price Card, Tesco Clubcard, Total Rewards, Trading stamp, Travel incentive, VOILÀ Hotel Rewards, WorldCard

This book explains in-depth the real drivers and workings of Customer loyalty programs. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Customer loyalty programs with the objectivity of experienced professionals.
Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior which is potentially beneficial to the firm.

This book is your ultimate resource for Customer loyalty programs. Here you will find the most up-to-date information, analysis, background and everything you need to know.

In easy to read chapters, with extensive references and links to get you to know all there is to know about Customer loyalty programs right away, covering: Loyalty business model, Loyalty marketing, Loyalty program, Alliance Data, BahnCard, Blue Chip Stamps, Canadian Tire money, CASPIAN, Club Nintendo, DefCom Australia, Electronic Beats, European Youth Card, Everyday Rewards (Australia), Everyday Rewards (US), Fly Buys (New Zealand), FlyBuys (Australia), FreedomRewardz, Green Shield Stamps, HBC Rewards, I Love Rewards, Kachingo, KTX Family Card, Loopt, LoyaltyOne, Magsformiles, Maritz, LLC, My Coke Rewards, Nectar loyalty card, Net Promoter, Next Jump, Payback (loyalty card), PC Points, Pepsi Stuff, Premium (marketing), President's Choice Financial, Prize (marketing), Purehmv, Rebate card, S&H Green Stamps, SCORE! Mountain, Speedpass, Student Price Card, Tesco Clubcard, Total Rewards, Trading stamp, Travel incentive, VOILÀ Hotel Rewards, WorldCard

This book explains in-depth the real drivers and workings of Customer loyalty programs. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Customer loyalty programs with the objectivity of experienced professionals.

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Published by: Emereo Publishing on Aug 01, 2011
Copyright:Traditional Copyright: All rights reserved
List Price: $39.95

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04/05/2014

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