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Table Of Contents

Web analytics
Anametrix
AT Internet
Attitudinal analytics
AWStats
Bounce rate
Click analytics
Clickstream
ClickTale
Conversion funnel
CrawlTrack
Emetrics Summit
Google Analytics
Hitbox
HitDynamics
HubSpot
JICWEBS
Kampyle (Software)
Kaspid
Avinash Kaushik
Klout
List of web analytics software
LivePerson
Lyris HQ
Microsoft adCenter Analytics
Mint (software)
Mobile web analytics
Omniture
Path analysis (computing)
Piwik
postRank
RSS tracking
Sawmill (software)
Rand Schulman
Search engine optimization
Session replay
Site Meter
StatCounter
TraceMyIP.org
Unica NetInsight
Unica NetTracker
Unique user
Unique visitor
Urchin (software)
Urchin Software
Urchin Software Corporation
Usage analysis
Usage data
Visit filter
VisitLab
Web audience measurement
Web banner
Web log analysis software
Web traffic
WebSideStory
Google Website Optimizer
Webtrends
Win–loss analytics
Woopra
Ad rotation
Ad text optimization
AdSense
Affiliate marketing
Article marketing
Article video marketing
Article Video marketing
Attorney-client matching
Blitz Campaign
Contextual advertising
Cost per time
Criteo
Data pimping
Digital agency
Digital creative agency
Digital marketing engineer
The Digital Marketing Engineer:
Direct digital marketing
Display advertising
Dominate Your Market With Twitter
Dreaming in Mono
Email marketing
Get into bed with Google
Adam Ginsberg
Golden Triangle (Internet Marketing)
GroupSpaces
Guided selling
Interactive advertising
Internet marketing
Internet presence management
JESS3
Keyword optimization
Keyword Services Platform
Landing page
Landing page optimization
Link bidding
Long Tail
Long Tail
Micro content
Microsoft adCenter
Microsoft pubCenter
Multivariate landing page optimization
MyThings
myThings
One-time offer
Online lead generation
Online presence management
Paid inclusion
Pay for placement
Pay per click
Pay per play
Personalized retargeting
Post-click marketing
Private label rights
Quality Score
Referral marketing
Resource Interactive
Revenue sharing
Sales letter
Search engine marketing
Search engine optimization copywriting
Search retargeting
Search-Driven Media
Semantic advertising
Semantic targeting
Skyword
Social media optimization
Double loop marketing
Double Loop Marketing[1]
Inbound marketing
Permission marketing
Transactional Link
Unboxing
Unicast advertisement
Viewable Impression (CPMV)
Web button
Yandex.Direct
Article Sources and Contributors
Image Sources, Licenses and Contributors
License
P. 1
Web Analytics: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors

Web Analytics: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors

Ratings: (0)|Views: 11,806|Likes:
Published by Emereo Publishing
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

This book is your ultimate resource for Web Analytics. Here you will find the most up-to-date information, analysis, background and everything you need to know.

In easy to read chapters, with extensive references and links to get you to know all there is to know about Web Analytics right away, covering: Web analytics, Anametrix, AT Internet, Attitudinal analytics, AWStats, Bounce rate, Click analytics, Clickstream, ClickTale, Conversion funnel, CrawlTrack, Emetrics Summit, Google Analytics, Hitbox, HitDynamics, HubSpot, JICWEBS, Kampyle (Software), Kaspid, Avinash Kaushik, Klout, List of web analytics software, LivePerson, Lyris HQ, Microsoft adCenter Analytics, Mint (software), Mobile web analytics, Omniture, Path analysis (computing), Piwik, PostRank, RSS tracking, Sawmill (software), Rand Schulman, Search engine optimization, Session replay, Site Meter, StatCounter, TraceMyIP.org, Unica NetInsight, Unica NetTracker, Unique user, Unique visitor, Urchin (software), Urchin Software Corporation, Usage analysis, Usage data, Visit filter, VisitLab, Web audience measurement, Web banner, Web log analysis software, Web traffic, WebSideStory, Google Website Optimizer, Webtrends, Win–loss analytics, Woopra, Ad rotation, Ad text optimization, AdSense, Affiliate marketing, Article marketing, Article video marketing, Attorney-client matching, Blitz Campaign, Content farm, Contextual advertising, Cost per time, Criteo, Data pimping, Digital agency, Digital creative agency, Digital marketing engineer, Direct digital marketing, Display advertising, Dominate Your Market With Twitter, Dreaming in Mono, Email marketing, Get Into Bed With Google, Adam Ginsberg, Golden Triangle (Internet Marketing), GroupSpaces, Guided selling, Image search optimization, Impression (online media), In-text advertising, Interactive advertising, Internet marketing, Internet presence management, JESS3, Keyword optimization, Keyword Services Platform, Landing page, Landing page optimization, Link bidding, Long Tail, Micro content, Microsoft adCenter, Microsoft pubCenter, Multivariate landing page optimization, MyThings, One-time offer, Online lead generation, Online presence management, Paid inclusion, Pay for placement, Pay per click, Pay per play, Personalized retargeting, Post-click marketing, Private label rights, Quality Score, Referral marketing, Resource Interactive, Revenue sharing, Sales letter, Search engine marketing, Search engine optimization copywriting, Search retargeting, Search-Driven Media, Semantic advertising, Semantic targeting, Skyword, Social media optimization, Double loop marketing, Inbound marketing, Permission marketing, Transactional Link, Unboxing, Unicast advertisement, Viewable Impression (CPMV), Web button, Yandex.Direct

This book explains in-depth the real drivers and workings of Web Analytics. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Web Analytics with the objectivity of experienced professionals.
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

This book is your ultimate resource for Web Analytics. Here you will find the most up-to-date information, analysis, background and everything you need to know.

In easy to read chapters, with extensive references and links to get you to know all there is to know about Web Analytics right away, covering: Web analytics, Anametrix, AT Internet, Attitudinal analytics, AWStats, Bounce rate, Click analytics, Clickstream, ClickTale, Conversion funnel, CrawlTrack, Emetrics Summit, Google Analytics, Hitbox, HitDynamics, HubSpot, JICWEBS, Kampyle (Software), Kaspid, Avinash Kaushik, Klout, List of web analytics software, LivePerson, Lyris HQ, Microsoft adCenter Analytics, Mint (software), Mobile web analytics, Omniture, Path analysis (computing), Piwik, PostRank, RSS tracking, Sawmill (software), Rand Schulman, Search engine optimization, Session replay, Site Meter, StatCounter, TraceMyIP.org, Unica NetInsight, Unica NetTracker, Unique user, Unique visitor, Urchin (software), Urchin Software Corporation, Usage analysis, Usage data, Visit filter, VisitLab, Web audience measurement, Web banner, Web log analysis software, Web traffic, WebSideStory, Google Website Optimizer, Webtrends, Win–loss analytics, Woopra, Ad rotation, Ad text optimization, AdSense, Affiliate marketing, Article marketing, Article video marketing, Attorney-client matching, Blitz Campaign, Content farm, Contextual advertising, Cost per time, Criteo, Data pimping, Digital agency, Digital creative agency, Digital marketing engineer, Direct digital marketing, Display advertising, Dominate Your Market With Twitter, Dreaming in Mono, Email marketing, Get Into Bed With Google, Adam Ginsberg, Golden Triangle (Internet Marketing), GroupSpaces, Guided selling, Image search optimization, Impression (online media), In-text advertising, Interactive advertising, Internet marketing, Internet presence management, JESS3, Keyword optimization, Keyword Services Platform, Landing page, Landing page optimization, Link bidding, Long Tail, Micro content, Microsoft adCenter, Microsoft pubCenter, Multivariate landing page optimization, MyThings, One-time offer, Online lead generation, Online presence management, Paid inclusion, Pay for placement, Pay per click, Pay per play, Personalized retargeting, Post-click marketing, Private label rights, Quality Score, Referral marketing, Resource Interactive, Revenue sharing, Sales letter, Search engine marketing, Search engine optimization copywriting, Search retargeting, Search-Driven Media, Semantic advertising, Semantic targeting, Skyword, Social media optimization, Double loop marketing, Inbound marketing, Permission marketing, Transactional Link, Unboxing, Unicast advertisement, Viewable Impression (CPMV), Web button, Yandex.Direct

This book explains in-depth the real drivers and workings of Web Analytics. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Web Analytics with the objectivity of experienced professionals.

More info:

Published by: Emereo Publishing on Aug 01, 2011
Copyright:Traditional Copyright: All rights reserved
List Price: $39.95

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