Recently, HDFC Bank managing director, Aditya Puri has told that more than 50 percent of the consumer

lending is now from 14 cities of the country. If things go forward, then this lending could go up by 5 percent. Also more than 50 percent of HDFC Bank branches are now in semi urban bank or under bank regions. Current year bank is looking at 45-50 percent of new branches. An under bank region covers a population of over 16 thousand people. In recent years, private sector banks have been setting up branches in semi urban and rural areas where public sector banks have a strong presence. The present government is also keen that private banks set up shops in these areas.

BIBLIOGRAPHY

Financial Management -

Prasanna Chandra Financial Planning Analysis and Control - P.V. Kulkarni Financial Markets & Services K. Nattarajan Financial Management I.M. Pandey Annual reports of HDFC BANK Website: www.hdfcbank.Com
104

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