Facebook Marketing API Program overview
Facebook has deveveloped a set o MarketingAPIs that allow developers to programmaticallyinteract with Facebook Marketing Solutions,such as Ads, Pages or Insights.Developers can build tools or marketers toleverage Facebook Marketing Solutions at scale.Marketers can access these APIs directly tobuild in-house tools, or they may engage tooldevelopers who have built licensable tools.For example, these tools can allow marketers to:
Create and manage large volumeso Facebook Marketplace Ads andSponsored Stories campaigns;
Manage the content they want topublish to their Page via an externalContent Management System;
Measure the value they’re getting out o theirinvestments on Facebook.“Marketing APIs” include:
, or building ad creation andmanagement solutions;
, or building social analyticssolutions; and
, or building Pagemanagement solutions.
Q + A
What is the FacebookMarketing API Program?