04 | WKWSCI FYP Showcase 2011WKWSCI FYP Showcase 2011 | 05
is a 5-track music CD where each track revolvesaround a human emotion. The strong connection betweenhow one feels and the music that one listens to led to theidea of exploring the spectrum of human emotions through
original compositions. The ve songs spanned a range of
musical genres and were designed to appeal and, more
ambitiously, to inuence the listener’s moods.
Report and audio tracks available inhttp://repository.ntu.edu.sg/handle/10356/45118
听。说 － 失声子
Audio production of the interpretation of humanemotion through soundscape and music
Trvlbit.com - Share yourTravel Snippets!
is a travel website targeted at Singaporean youths aged 17 to 25. The website encourages them to
share their travel stories, pictures and nds with fellow
youths in bite-size snippets. The report articulates theproduction of the website from conception to completion.Various research were carried out to illustrate the potentialfor such a website. A usability test was also conducted toensure ease of usage and navigation for target users. Plansfor the marketing and promotion of the website, continuedwebsite evaluation, and limitations and future developmentof the project were also explored.
Report available in
is a Chinese radio drama about a boy whowas bullied in school and how he recovered from it. Thereport includes an introduction, background informationabout radio dramas around the world, the projectproposal and objectives, a focus group evaluation and
personal reections. The script is included.
Report and audio drama available inhttp://repository.ntu.edu.sg/handle/10356/44813
De Cotta Timothy AlexanderLong Lyndsey LitingHeng Michelle Yi FangHoong JanellTan Gerald Wei HanWoo Amanda Cai YunNg Yi Han
is a branding, conceptualisation andmarketing exercise for a pioneering chain of dessertparlours. Targeted at female executives between the agesof 20 and 35, the resultant brand was a contemporaryand playful twist on the classic French style, backedby the brand character Emma. The launch marketingcampaign integrated social media, guerilla and traditionalmarketing to create high impact within a low budget. Thebrand is targeted to launch in the near future.
This project report is not available due to confdentiality reasons.
Sharing Plates :
Cooking and coping with cancer
A collaboration between National Cancer Centre
Singapore (NCCS) and a group of six nal-year studentsto produce and promote Sharing Plates—the rst local
cookbook by the cancer community to the cancer
community. Leveraging on 12 patient prole stories
and 40 homemade recipes, the cookbook serves asa communication platform to demystify cancer dietand nutrition and to inspire and encourage cancerpatients and caregivers through uplifting anecdotes.
The campaign also emphasise NCCS’ role as a holistic
organisation by increasing its focus on nutritional needsof cancer patients.
Report and media clippings available inPrint available in ACRC http://repository.ntu.edu.sg/handle/10356/44946
Tan Zhenxuan JanicePhua Zhi Hui StephanieLim Ying Xin RuthGoh Ji-EnKuang Joan HuiyingKuek JinhuaNg Jia MinLim Rhys Shu YinTan Rachel