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Technology Leaders Partners with Yahoo! Web Analytics

Technology Leaders Partners with Yahoo! Web Analytics

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Published by PR.com
New partnership between web analytics consulting firm Technology Leaders and Yahoo! Web Analytics to provide significant, customized insight into site-user
behavior patterns that drive business results
New partnership between web analytics consulting firm Technology Leaders and Yahoo! Web Analytics to provide significant, customized insight into site-user
behavior patterns that drive business results

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Published by: PR.com on Aug 02, 2011
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11/07/2011

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Technology Leaders Partners with Yahoo! Web Analytics
 New partnership between web analytics consulting firm Technology Leaders and Yahoo! Web Analytics to provide significant, customized insight into site-user behavior patterns that drive business results
New York, NY, August 02, 2011 --(PR.com)-- Technology Leaders, the world's most experienced webanalytics company (www.technologyleaders.com), announced today their partnership with Yahoo! WebAnalytics (web.analytics.yahoo.com), a leading provider of web analytics tools for enterprises.“We've been optimizing analytics tools for nearly ten years,” said Andrew Edwards, a Founder of theWeb Analytics Association and Managing Partner at Technology Leaders, “and when we saw whatYahoo! Web Analytics offered, we were amazed at its robust capabilities.”Yahoo! Web Analytics is a full-featured, free web analytics platform and is offered to customers onlythrough its partner network. Technology Leaders will provide the opportunity for its customers to sign upfor Yahoo! Web Analytics and will provide all analytics strategy, best-practices guidance, report analysis,KPI definition, report mapping, tag creation and delivery, QA and tool configuration as it currentlyprovides to customers using other web analytics tools.TK Kristiansen, Technology Leaders' VP of Customer Solutions, said “as compared with other no-feeofferings in the market, Yahoo! Web Analytics seems much more targeted at the enterprise. We believe itapproaches and in some cases exceeds the capabilities of paid offerings in the market.”Edwards says the combination of a robust, no-cost platform plus the unmatched expertise of TechnologyLeaders offers customers a unique opportunity to gain significant, customized insight into site-userbehavior patterns without coming out-of-pocket for a license fee.Matt Lillig, Yahoo! Web Analytics Strategist, said “Andrew and Technology Leaders are pioneers in theweb analytics space and we believe their expertise will make our tool an even more powerful marketingasset for customers who use Yahoo! Web Analytics with Technology Leaders.”About Technology LeadersTechnology Leaders was founded in 2002 and is 100% devoted to delivering marketing insight toenterprises with a combination of industry-leading web analytics tools plus deep business and technicalexpertise targeted at robust deployments. Managing Partner Edwards is a frequent contributor to on linemarketing sites like iMediaConnection, Adotas and MediaPost on the subject of web analytics.About Yahoo! Web AnalyticsWith Yahoo! Web Analytics, website visitors are now people, not clicks. Yahoo! has integrated itsacquisition of IndexTools, a leading provider of web analytics software, with its own systems to provide afree full featured enterprise analytics solution which also now provides insight into the demographics and
 
category interests of your website visitors. Powerful and flexible dashboards, segmentation tools, andcampaign management features make it faster and easier for online marketers and website designers tolearn about and align with each audience. For more information, visit web.analytics.yahoo.com.Contact:Luchy EdwardsMarketing CoordinatorTechnology Leaders230 Park Avenue, 10th floorNew York, NY 10169main: (212) 808-3058direct: (646) 524-7963ledwards@technologyleaders.com###

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