By Group -5 Divya Bhadouria Parvez Khan Sandeep Paul Vaibhav Sharma Vaibhav Sharma Vinny Sethiya

 Kodak was founded by George Eastman in the year 1888 With the slogan "you press the button, we do the rest, George Eastman put the first simple camera into the hands of a world of consumers in 1888.  Eastman had a goal to make photography "as convenient as the pencil,  Kodak is also known as BIG YELLOW In 1900 Kodak launched its famous BROWNIE cameras. Kodak dominated through out the 2oth century.

The company invested heavily in R&D and by 1963 Kodak had become the industry standard. Sales topped US$1bn by launching into new product lines such as cameras and medical imaging and graphical arts and quickly rose to US$10bn by 1981. Kodak was the first to introduce Digital Camera in 1976, but reluctant to develop the technology By 1976 Controlled 90% of the film market and 85% of camera sales in the United States. In 2001 Kodak Launched Where it all clicks theme to stimulate digital imaging

The company did not innovative and did not realize the evolution of digital technology The company thought its customer base was loyal and people won t switch over Kodak used a razor-blade strategy: it sold cameras at a low cost, and film fuelled Kodak s growth and profits. Ignorant of the technological advances by competitors as SONY s MAVICA

Surviving in the photographic industry into the twenty-first century will likely require Kodak to shift toward newer technologies, like digital imaging technologies. In this arena, however, Kodak faces fierce competition from U.S. and Japanese companies like Sony and Canon who are accustomed to the quick pace of change in digital technology Kodak has little past success with conventional cameras, and profit margins on new digital devices are marginal. By the early 1980s, it had become clear to Kodak that it needed to enter the electronics industry, which was defining the future for image and print.

Kodak finally introduced the Ektaprint copier to serve businesses with large-scale copying needs. The copier did its job well, but largely due to its slow entry into the market, the Ektaprint lost an estimated $150 million in its first five years. In 1980, Kodak entered the health sciences field with its Ektachem 400 blood analyzer, supplementing its then current position as supplier of X-ray film to hospitals and medical facilities. Kodak change its business model Reduced dependency on traditional film and boosted investment on no photographic markets. A joint venture with Hewlett-Packard for manufacturing digital printers

 

Major facilitator of business activities Management Information System  Provides routine info (statistical summaries, reports, projections) for planning, organizing, controlling operations in functional areas Capabilities of IT systems support business objectives  Cost reduction  Productivity improvement  Enhancing customer relationship

Size and bureaucracy Research division Quality Brand Recognition Corporate Culture Non rational Escalation of commitment Unprofitable product

SWOT
Digital imaging New alliance Competition in digital market Economy Terrorism less tourism, less photography.

Discontinue unprofitable products  Disposable camera  Consumer film and camera  Focus on high potential products  Consumer digital camera  Kiosks and mini-lab  Online services such as photo printing and sharing  Emphasize on niche market i.e. medical market and professional photography