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India Print and Publishing Industry

India Print and Publishing Industry

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Published by mramkrsna

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Published by: mramkrsna on Sep 22, 2008
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India: Publishing IndustryPage 1 of 6
Summary
While print may be losing out to television and the Internet in other countries, in India the print media industry(including newspaper and magazine publishing) is buoyant and is expected to grow at a 13 percent cumulativeannual growth rate over the next five years. With readership (222 million adult readers) growing at a fast pace, theindustry is estimated to almost double from its current size of US$ 3.2 billion to US$ 5.80 billion by 2011. Thisgrowth is being attributed to two distinct factors; Indian government liberalizing laws pertaining to foreigninvestment in Indian publishing companies and the Indian economy’s fast growth in English-educated middle-classcitizens with increased disposable incomes.Global media companies are now eyeing the Indian market and are actively seeking entry through collaborationsand joint ventures. A number of Indian versions of international publications (franchises of the original) haveentered the Indian market, including Elle, Cosmopolitan, Scientific American, Good Housekeeping and Maxim.Growth in India’s print and publishing sector is assured in the years to come due to the growth in the literacy levelsin both urban and rural India. Laws to protect intellectual property (IP) rights are also now in place in India.Although enforcement of the laws at local levels needs drastic improvements, IP theft in India is much lower ascompared to other emerging markets. Consequently, interested American publishers should consider entering theIndian market.
Market Demand
The vibrant Indian print industry, comprised of newspaper and magazine publishing, generates a turnover of around US$ 3.20 billion annually and ranks third in the world in number of English publications per year (after theUnited States and United Kingdom). According to estimates in a report published by the Federation of IndianChambers of Commerce & Industry (FICCI) and PricewaterhouseCoopers, this industry is projected to grow fromits present size to around US$ 5.80 billion by 2011. Lower cover prices, spreading literacy and rising incomeshave translated into rapidly growing newspaper and magazine sales.Including several new publications releasedin recent years, both the newspaper and magazine industries are expected to show a healthy growth rate asprovided in the table below.
NewspaperMagazineTotal print media
India: Print and Publishing Industry
Aliasgar MotiwalaSeptember 08
 
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India: Publishing IndustryPage 2 of 6Size current (2006) in US$2.79 billion0.32 billion3.20 billionSize estimated (2011) in US$5.04 billion0.76 billion5.80 billionLeading print media players are enjoying revenue growth of between 20 and 30 percent, contrary to the worldwidetrend of print losing to television and the Internet. Print continues to dominate advertising revenue in India. Itsmarket share is almost 50 percent, which amounts to US$ 1.95 billion.Source: The Indian Entertainment and Media Industry 2007 – FICCI and PricewaterhouseCoopers
 
export.gov
The U.S. Commercial Service – Your Global Business Partner.
800-USA-TRADE
India: Publishing IndustryPage 3 of 6
Market Data
A booming Indian economy, growing need for content and government initiatives that have opened the sector toforeign investment are factors driving growth in the print media. With the literate population on the rise, morepeople in both rural and urban areas are reading newspapers and magazines. The industry has a potential togrow still larger as 360 million people in India are do not subscribe to any publication.The National Readership Study 2006 (NRS 2006), conducted annually in India by the National ReadershipStudies Council, is the largest survey of its kind in the world. One of the main objectives of this survey is toestimate the readership of publications. The study covers 535 publications (of which 230 are dailies and 305 aremagazines) and provides a very good view of the readership patterns in India and future trends. Some keyfindings of the NRS 2006 follow.
The reach of the press medium (dailies and magazines combined) has increased from 216 million to 222 millionbetween 2005 and 2006.
As a proportion, however, press reach has stabilized in urban India at 45 percent and in rural India at 19 percent.
Dailies have driven growth in the press medium, with their reach increasing when measured as a proportion of allindividuals aged 12 years and above. Magazines have declined in reach from 9 percent to 8 percent over the lastone year.
Time spent reading has increased in urban India (from 41 to 44 minutes daily) and decreased slightly in rural India(from 36 to 35 minutes daily).
Literacy as measured in the NRS 2006 has risen slightly to 71 percent, giving an additional small boost topublishers.
Press (dailies and magazines combined) added 7 million readers over the last year.
Apart from news and politics, sports is the topic of most interest among readers, and is followed by coverage of films and television soap operas.Detailed findings of the NRS 2006 survey are available on http://www.hindu.com/nic/nrs.htm
Best Prospects
As readership increases in India, the demand for foreign publications has expanded as well. Import statistics for printed books and newspapers for the past two years follow:
Imports$ (in million)% change
2005-2006372 302006-200745021Source: Monthly review of the Indian Economy, Center for Monitoring Indian Economy – June 2007The following offer opportunities to U.S. companies interested in tapping the Indian market:
Books
Newspapers
Magazines
Journals
Printing equipment
Printing technology
Content sharing

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