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India Report v1.0

India Report v1.0

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Published by: mramkrsna on Sep 22, 2008
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India White Paper
v1.0
Paul Woodward Page 1 April 29, 2004
Business Media Opportunities in India
A white paper researched and written for American Business Media by BusinessStrategies Group Ltd.
1.
 
EXECUTIVE SUMMARY..................................................................................................................3
 
INTRODUCTION.........................................................................................................................................5
 
1.1
 
B
ACKGROUND TO
I
NDIAN MARKET
...............................................................................................5
 
1.1.1
 
 India’s emergence as a modern economy................................................................................6 
 
1.1.2
 
 India as an IT power................................................................................................................7 
 
1.1.3
 
The business environment........................................................................................................7 
 
1.2
 
T
HE ECONOMY
..............................................................................................................................9
 
1.2.1
 
 Economic highlights................................................................................................................9
 
1.2.2
 
The currency..........................................................................................................................10
 
1.3
 
P
OLITICS
.....................................................................................................................................11
 
1.4
 
A
BBREVIATIONS
,
SPECIAL TERMS AND PLACE NAMES
.................................................................12
 
1.5
 
A
CKNOWLEDGEMENTS
................................................................................................................12
 
2.
 
BUSINESS MEDIA IN INDIA.........................................................................................................14
 
2.1
 
O
VERVIEW
..................................................................................................................................14
 
2.1.1
 
Publishing..............................................................................................................................14
 
2.1.2
 
 Events ....................................................................................................................................16 
 
2.2
 
K
EY PLAYERS
..............................................................................................................................17
 
2.2.1
 
Publisher profiles ..................................................................................................................18
 
2.2.2
 
 Event organizer profiles ........................................................................................................21
 
2.3
 
I
NFORMATION
, I
NTERNET
&
MOBILE DATA SERVICES
.................................................................24
 
2.3.1
 
 Internet ..................................................................................................................................24
 
2.3.2
 
 Mobile data services..............................................................................................................27 
 
2.4
 
O
PPORTUNITIES FOR FOREIGN INVOLVEMENT IN THE MARKET
....................................................27
 
2.5
 
R
ECENT DEVELOPMENTS
.............................................................................................................28
 
THE REGULATORY ENVIRONMENT.................................................................................................31
 
2.6
 
F
OREIGN OWNERSHIP
..................................................................................................................31
 
2.7
 
L
ICENSING
...................................................................................................................................32
 
3.
 
OPERATIONAL ISSUES.................................................................................................................33
 
3.1
 
E
DITORIAL CONTENT
...................................................................................................................33
 
3.2
 
C
IRCULATION
..............................................................................................................................33
 
3.2.1
 
Controlled vs. paid circulation..............................................................................................33
 
3.2.2
 
 Auditing .................................................................................................................................35
 
3.3
 
D
ISTRIBUTION
.............................................................................................................................36
 
3.4
 
A
DVERTISING SALES
...................................................................................................................37
 
3.4.1
 
Selling in India.......................................................................................................................37 
 
3.4.2
 
Sales for international titles...................................................................................................38
 
4.
 
PRACTICAL GUIDE TO MARKET ENTRY...............................................................................39
 
4.1
 
C
HOOSING BUSINESS MODEL
.......................................................................................................39
 
4.2
 
C
HOOSING PARTNERS
..................................................................................................................40
 
4.3
 
T
HE FUTURE
................................................................................................................................40
 
 
India White Paper
v1.0
Paul Woodward Page 2 April 29, 2004
5.
 
RESOURCES.....................................................................................................................................42
 
F
IGURE
1: I
NDIA
M
AP
......................................................................................................................................5
 
F
IGURE
2: R
UPEE
:US$
TRADING
, 1999 -
NOW
...............................................................................................11
 
F
IGURE
3: A
DVERTISING SPEND SPLIT BETWEEN MEDIA
.................................................................................15
 
F
IGURE
4: I
NTERNET SUBSCRIBERS AND USERS
, 2001 2005........................................................................24
 
F
IGURE
5: B
USINESS VS
.
HOUSEHOLD
I
NTERNET SUBSCRIBERS
, 2001 2005................................................25
 
F
IGURE
6: B
USINESS VS
.
HOUSEHOLD
I
NTERNET ESTIMATED
I
NTERNET USERS
, 2001 – 2005........................25
 
T
ABLE
1: I
NDIA ECONOMIC HIGHLIGHTS
, 2002 2004..................................................................................10
 
T
ABLE
2: M
AGAZINE ADVERTISING EXPENDITURE IN
I
NDIA
, 2003.................................................................14
 
T
ABLE
3: C
IRCULATION OF TOP
I
NDIAN BUSINESS AND FINANCE MAGAZINES
................................................16
 
T
ABLE
4: S
PACE SALES AT
I
NDIAN TRADE FAIRS
, 2003
BY INDUSTRY
............................................................17
 
T
ABLE
5: T
OP
6
BUSINESS MAGAZINE PUBLISHERS IN
I
NDIA
..........................................................................18
 
T
ABLE
6: A
CTIVITIES OF MAJOR INTERNATIONAL
B2B
COMPANIES IN
I
NDIA
.................................................18
 
T
ABLE
7: T
OP
10
BUSINESS EVENT ORGANISERS IN
I
NDIA BY ESTIMATED SPACE SALES
, 2003.......................22
 
T
ABLE
8: S
AMPLE SUBSCRIPTION RATES AND COVER PRICES
.........................................................................34
 
T
ABLE
9: C
IRCULATIONS OF MAJOR
IT
PUBLICATIONS
...................................................................................34
 
© Business Strategies Group Ltd. 2004
Business Strategies Group Ltd. has used its best endeavors to ensure the completeness and accuracy of thedata included in this report. It is provided for the users’ information and should be supplemented by furtherdue diligence before being used for transaction planning or other business activities. Business StrategiesGroup Ltd. and American Business Media cannot be held responsible for errors or any consequences arisingfrom the use of this information.
 
India White Paper
v1.0
Paul Woodward Page 3 April 29, 2004
1. Executive Summary
India is enjoying a period of sustained economic growth. Thegovernment has launched a campaign “India is Shining” to rallyenthusiasm for modernization and growth. International businessis once again putting India on its development agenda.
The Indian economy is growing strongly. For the fiscal year end31
st
March 2004, the country saw growth of 8.1% and, for someparts of the year, was growing faster than China.
Accurate numbers are scarce but we estimate that businesspublications in India generate revenues in the region of US$21million. The market is seen as relatively immature and, althoughthere was a fall-off in advertising revenues during the globaldownturn in the past two years, a strong rebound is anticipated bymany publishers as businesses rebuild.
B2B accounts for only around 1% of advertising spend in India.
The three big weekly/fortnightly general business titles accountfor roughly 50% of the total business publishing spending in India.
IT magazines make up the single biggest sector accounting forsome 50% of spending among the specialist magazines.
The market for B2B events is currently worth around $75 millionin organisers’ revenues. It has been constrained in the past by lackof good quality infrastructure but the emergence of some newexhibition centers is an encouraging sign for internationalcompanies who face little restriction on their activities in thismarket sector.

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