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Table Of Contents

Chapter No. Topic
ABOUT THE INDUSTRY
HERO GROUP
CHAIRMAN PROFILE
REWARDS AND RECOGNITION
PRODUCT LINE
PRODUCT WIDTH
PRODUCT DEPTH
PRODUCT CONSISTENCY
POSITIONING OF THE PRODUCT
BRANDING
TYPES OF BRAND NAMES
PRODUCT DESCRIPTON (HERO HONDA LTD.)
PRODUCT AND SERVICES
HERO HONDA CD 100
HERO HONDA CD 100 SS
HERO HONDA SLEEK
HERO HONDA SPLENDOR
HERO HONDA STREET SMART
HERO HONDA CBZ
HERO HONDA PASSION
SOME OF THE PHYSICAL FEATURES THAT ARE DESIGNED IN BIKE …PASSION
HEAD LIGHT
MUDGUARD – FRONT PORTION
FUEL TANK
STORAGE KIT
THE ENGINE
THE SIDE COWLING
SHOCKERS
SEAT
BACKLIGHT
HERO HONDA AMBITION
HERO HONDA KARIZMA
METHODOLOGY USED
TYPE OF RESEARCH: - DESCRIPTIVE RESEARCH
DATA SOURCES
PRIMARY DATA
SECONDARY DATA
RESEARCH INSTRUMENTS
TYPES OF QUESTION INCLUDED :
EXTENT:-
TIME FRAME:-
SAMPLING FRAME:-
SAMPLING TECHNIQUE: -
SAMPLE SIZE/ POPULATION SIZE: -
BIASES AND NON-COOPERATION OF THE RESPONDENTS
EXPANSION PLANS AND FUTURE OUTLOOK
ANCILLARIES
SOCIAL CONTRIBUTIONS:
EXPORTS
PRODUCT STRATEGY
PRICING STRATEGY OF HERO HONDA
CHANNEL STRATEGY
LENGTH OF A CHANNEL
PHYSICAL DISTRIBUTION
CHANNEL OF DISTRIBUTION IN HERO HONDA
DISTRIBUTION CHANNELS-
HERO HONDA IN INDIAN HAS 3500 AUTHORISED DEALER
PROMOTION
PERSONAL SELLING:
ADVERTISING:
BROADCAST MEDIA
PRINT MEDIA
OUTDOOR MEDIA
PUBLIC RELATIONS AN PUBLLICITY:
SPONSORSHIP:
SALES PROMOTION:
DIRECT MARKETING:
DIRECT MARKETING INCLUDES:
Factors that guide a marketers decision in selecting a promotion mix:
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
1. Please mention your age group
2.) Please mention your income group (per annum in thousand)
3) Gender
4. Name three motorcycle companies that come to your mind
5. What are the things that you look while purchasing a bike?
6. Which other bike would bike you have preferred to buy?
QUESTIONNAIRE
BOOKS
NEWS PAPERS
MAGAZINES
WEB SITES
SPECIFIC SITES –
SEARCHING SITES –
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P. 1
Marketing Strategies of Hero Honda

Marketing Strategies of Hero Honda

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Published by Dhruv Verma

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Published by: Dhruv Verma on Aug 03, 2011
Copyright:Attribution Non-commercial

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11/29/2012

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