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Capturing a consumer perspective. Turning it into a new product "Proximitips" tapping the SoLoMo trend

Capturing a consumer perspective. Turning it into a new product "Proximitips" tapping the SoLoMo trend

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Published by Buongiorno S.p.A.
Proximitips is first real-time, hyper-local social magazine of social feeds, tips and discounts linked to booking facilities that helps you discover the city’s trendiest spots. You can even add yours too and become a top class urban explorer! You can interact with other urban explorers in your area and post questions to them (as well as answering their questions).
Proximitips is first real-time, hyper-local social magazine of social feeds, tips and discounts linked to booking facilities that helps you discover the city’s trendiest spots. You can even add yours too and become a top class urban explorer! You can interact with other urban explorers in your area and post questions to them (as well as answering their questions).

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Categories:Types, Research
Published by: Buongiorno S.p.A. on Aug 03, 2011
Copyright:Attribution Non-commercial

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08/03/2011

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Capturing a consumer  perspective.Turning it into a new product tapping the SoLoMo trend.
 
An innovative deep dive, self task qualitative researchto capture the consumer prospective for Proximitips
 Output consists of videos and blog-text that participantsexactly have written or uploaded.
A deep dive research tounderstand Target Audiencerelationship with mobileapps in general andProximitips product conceptto collect key learnings andfinalize the product in bothfeatures and interface.
 
T
he activities
U
sing their smartphones, to perform a series of simple tasks and answer somequestions about themselves, their interests and motivations and relation withmobile apps and the usage process:-a mobile phone weekly routine-the relation between participants, their physical social community and digital one-The usage of location based-The perception, beliefs, understanding, attitudes towards product concept (alocation based mobile app) and its fundamental elements (pricing, usability,interface etc.)-Their perception, beliefs and understanding of the location based applicationand specifically of existing or potential location based info-sharing apps.N°5 general tasks that can be done any day of the research, all together, one perday.1 daily routine diary20 24 tasks: 4-5 tasks per day.

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