UnexpectedPampers advertises in Sex appProcter & Gamble appears to have stumbled into the business of unintentional PSAs. TechCrunch caught this Pampers ad running on the "300+ Sex Positions" iPhoneapp. The iAd directs users to the diaper brand's "Hello Baby" app, a tool to help you track your pregnancy. Because really, nothing sets the mood quite like thethought of a wailing infant with a loaded diaper.Mobile Email Most Likely to Drive PurchaseEmail was the most powerful form of mobile marketing in terms of driving purchase among smartphone owners in the US. More than half of smartphone owners who hadmade a purchase because of a mobile marketing message said they had done so after receiving a mobile marketing email. BrandsRovio names in-app advertising partner for ChinaRovio- the Angry Birds developer and Madhouse- the largest mobile advertising network in China are collaborating to make the most of the growing mobile marketing in China.Rovio names in-app advertising parnter for Phone/AndroidTired of being the showcase app for irrelevant in-app display advertising, AngryBirds will be using the Nexage Revenue Platform to improve costumer satisfaction and for the monetization of Angry Birds impression on Appleâ
s iPhone and Android.Flipboard now a real magazine, has more ads than contentFlipboardâ
s new program will see selected brands that have a relationship with CondeNast appear in full-page ads embedded in the streams of the publisherâ
s content, beginning with American Express in The New Yorker, followed by Lexus in Bon Appetit magazine and Wired.Subway allows ordering via mobile appGlobal restaurant chain Subway is increasing its digital offering with a new mobile marketing campaign, which will run across Veltiâ
s mGage platform.The campaign will allow consumers to order meals via their phone for pickup at their nearest restaurant. In addition, a new mobile app and mobile site will givethem access to information about the menu, nutrition and store locations.TechnologyWhat's New in Behavioral Targeting for Mobile AdvertisingBehavioral targeting is important so advertisers can reach the target audience interested in their offer and most likely to convert. The cost of targeted advertising is more expensive but by reaching the most relevant audience, the ad spendis also more effective.Some companies are creating technologies that will allow beharioral targeting and tracking even on mobile devices where online cookie based technologies do notwork well.Mobile advertising overratedJust a decade ago banner ads were seen in the same light: ugly, annoying, and ultimately ineffective. More recently, however, display ads have made improvementsin their designs and the way theyâ
re targeted. Recent case studies have proven this. Smartly targeted and well-designed campaigns can work to increase brand visibility and purchase intent.