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Playspan Virtual Goods Report.8.4.11

Playspan Virtual Goods Report.8.4.11

Ratings: (0)|Views: 368|Likes:
Playspan's virtual goods report — who buys virtual items in games?
Playspan's virtual goods report — who buys virtual items in games?

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Published by: Tiffany Danielle Claiborne on Aug 04, 2011
Copyright:Attribution Non-commercial

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08/04/2011

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©PlaySpan Inc. A Visa company. Proprietary and Confidential. All Rights Reserved
Games and Virtual Goods
Consumer Spending Report
Research conducted by
 
©PlaySpan Inc. A Visa company. Proprietary and Confidential. All Rights Reserved
Games & Virtual Goods
Consumer Spending Report ‐ August 2011
US General Gamer Population
1,006 total respondents between13 and 65 (inclusive)
72% male
Average respondent age: 25.3
Average household income: $68,897
12%17%2%31%27%5%6%
Education
I'm in high schoolHigh school GraduateTrade SchoolSome collegeCollegeSome graduate schoolGraduate school
VGMarket Audience Panel
Audience Demographic Profile
 
©PlaySpan Inc. A Visa company. Proprietary and Confidential. All Rights Reserved
Games & Virtual Goods
Consumer Spending Report ‐ August 2011What region of the United States do you live in?
East 31%West 31%Midwest 21%South 17%
0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0
Play video gamesBrowse the InternetGo to the moviesWatch televisionExerciseRead a bookPlay sportsRead a magazineRead a newspaperHang out at the mall
Interest in Types of Activities
VGMarket Audience Panel
Audience Demographic Profile

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