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Jumptap Mobile Stats June 2011

Jumptap Mobile Stats June 2011

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Published by TechCrunch

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Categories:Types, Business/Law
Published by: TechCrunch on Aug 05, 2011
Copyright:Attribution Non-commercial


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July 2011
Simple Targeting & Audience TrendsMonthly Report
The leader in targeted mobile advertising
The leader in targeted mobile advertising
Simple Targeting & Audience Trends |July 2011
Mobile Operating Systems
Mobile Operating System Market Share in Jumptap Network
Android No. 1 For Another Month
The prevailing mobile storyline of 2011 has beenAndroid’s dominance. This dominance contin-ued based on data pulled from over 83 millionusers on the Jumptap network. June 2011 datashows Android as the leading platform againthis month, with 38% of the market. iOS comesin at second with 33% market share andBlackberry OS comes in third with 22%. The
top three mobile operating systems control over90% of the market, making it increasingly dif-cult for competing platforms to gain traction.
June 2011
The smartphone market remains a highly competitive and volatile one,where each percentage of market share is hard-earned.
The leader in targeted mobile advertising
Simple Targeting & Audience Trends |July 2011
Mobile Operating SystemClick-Through Rates for H1 2011
iOS dominates CTR
Another common theme of 2011 that continuesthis month is the lower interaction rates onAndroid as compared to the general mobile
click-through average. Additionally, we haveseen iOS CTRs consistently outperformindustry averages.
Mobile Operating System Click-Through Rates
Blackberry OS
The uniformity of the iPhone’s browsing and app experiences
generates higher advertising interaction. Updates of the
Android and Blackberry OS platforms should strive for the same
 seamless experience.

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