MobileSTAT
July 2011
Simple Targeting & Audience TrendsMonthly Report
The leader in targeted mobile advertising
The leader in targeted mobile advertising
Simple Targeting & Audience Trends |July 2011
Mobile Operating Systems
Mobile Operating System Market Share in Jumptap Network
Android No. 1 For Another Month
The prevailing mobile storyline of 2011 has beenAndroid’s dominance. This dominance contin-ued based on data pulled from over 83 millionusers on the Jumptap network. June 2011 datashows Android as the leading platform againthis month, with 38% of the market. iOS comesin at second with 33% market share andBlackberry OS comes in third with 22%. The
top three mobile operating systems control over90% of the market, making it increasingly dif-cult for competing platforms to gain traction.
45%40%35%30%25%20%15%10%5%0%
June 2011
AndroidiOSBlackberrySymbianwebOSOther
38%33%22%5%1%1%
The smartphone market remains a highly competitive and volatile one,where each percentage of market share is hard-earned.
The leader in targeted mobile advertising
Simple Targeting & Audience Trends |July 2011
Mobile Operating SystemClick-Through Rates for H1 2011
iOS dominates CTR
Another common theme of 2011 that continuesthis month is the lower interaction rates onAndroid as compared to the general mobile
click-through average. Additionally, we haveseen iOS CTRs consistently outperformindustry averages.
Mobile Operating System Click-Through Rates
.8%.7%.6%.5%.4%.3%.2%.1%0%AndroidiOS
Blackberry OS
SymbianwebOSOther
.47%.78%Average.52%.36%.44%.57%.50%
The uniformity of the iPhone’s browsing and app experiences
generates higher advertising interaction. Updates of the
Android and Blackberry OS platforms should strive for the same
seamless experience.
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