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A New Way of Looking at InformationSharing in Supply/Demand Chains
Steve Holcombe, CEOPardalis Inc.
5 August 2011
Two-way Information
more Interoperable
 
Broadly Perceived Benefits of the Internet
Consumers’ lives have become better on the net as a result of the great service that Google provides.
Because of Google, consumers and supply chain participants are now conditioned to believe that they can search and findinformation about anything, anytime!
Facebookhas turned the concept of user-centric information sharing into a product that ordinary computer users canunderstand. Because of Facebook,
consumers and supply chain participants are now conditioned to believe that theycan directly find information about anything, anytime from their
“trusted Friends”
.Multi-tenancy
of “Friends”
Web pages
This is great! I canfind anything, anytime on the Web!
This is great! I can
find anything, anytime from my
trustedFriends
!
Wait a minute ….
What do you mean
you can’t tell me
where this great foodoriginated from?!
 
Comments from Tim Berners-Lee
•
“*We need+ to provide Web users with better ways of 
determining whether material on a site can be
trusted 
. Howcan we determine whether we can
trust 
the materialemanating from a site?
•
“The Web was originally conceived as a tool for researchers
who trusted one another implicitly 
…. We have been living withthe consequences ever since.”
•
“
[S]ubstantialresearch should be devoted to engineeringlayers of 
trust and provenance
into Web interactions.”
 __________________________Web Science Emerges, SciAm (Oct 2008) Vol 299 Num 4, Pgs 76 -81 by Nigel Shadbolt & Tim Berners-Lee(
emphasesadded 
).
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