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1. If a websites search engine saturation with respect to a particular search engine is 20%, what does it mean?

Ans: a. 20% of the webpages of the website have been indexed by the search engine
2. 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ clickthrough rate.

Ans: b. 30 percent
3. Which of the following factors have an impact on the Google PageRank? Ans: a. The total number of inbound links to a page of a web site 4. What does the 301 server response code signify?

Ans: b. Moved Permanently

5. If you enter Help site:www.go4expert.com in the Google search box, what will Google search for?

Ans: b. It will find pages about help within www.go4expert.com


6. What is Anchor Text? Ans: c. It is the visible text that is hyper linked to another page 7. Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword six sigma?

Ans: d. Google Trends


8. What term is commonly used to describe the shuffling of positions in search engine results in between major updates?

Ans: b. Flux

9. Are RSS/Atom feeds returned in Googles search results?

Ans: B. NO
10. Which of the following statements regarding website content are correct?

Ans: a. If you have two versions of a document on your website, Google recommends that
you only allow the indexing of the better version 11. What does the term Keyword Prominence refer to? Ans: c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines 12. What is the term for Optimization strategies that are in an unknown area of reputability/validity? Ans: c. Grey hat techniques 13. Which of the following statements is correct with regard to natural links?

Ans: c. They are voluntary in nature

14. Which of the following can be termed as good keyword selection and placement strategies?

Ans: a. Targeting synonyms of the main keyword d. Optimizing five or more keywords per page
15. What does the 302 server response code signify? Ans: d. The page has temporarily moved 16. Which of the following statements about FFA pages are true? Ans: b. They are also called link farms 17. What is the name of the search engine technology due to which a query for the word actor will also show search results for related words such as actress, acting or act? Ans: c. RSD (realtime synonym detection)Not Sure 18. What will the following robots.txt file do? User-agent:Googlebot Disallow:/*? User-agent:Scooter Disallow:

Ans: b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page 19. Which of the following statements about RSS are correct? Ans: a. It is a form of XML 20. Which of the following statements are correct with regard to using javascript within the web pages?

Ans: c. It is a good idea to shift the Javascript into a separate file


b. Search engines cannot read Javascript

21. Which of the following options are correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?

Ans: a. It is directly proportional to the popularity of the keyword b. It is inversely proportional to the competiton for the keyword

22. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?

Ans: d. PagejackingNot Sure

23. Which of the following search engines offers a popular list of the top 50 most searched keywords? Ans: d. Lycos

24. Which of the following search engines or directories provides the main search results for AOL?

Ans: c. Google

25. Which of the following can be termed as appropriate Keyword Density?

Ans: c. 3-4%

26. The following robots meta tag directs the search engine bots: <META NAME=robots CONTENT=noindex,nofollow>

Ans: Ans: b. Not to index the page and not to follow the links in the page

27. What is Keyword Density?

Ans: a. The number of times the keyword is used / (DIVIDED BY) the total word count on
page (MINUS)the total words in HTML on the page

28. Which of the following are examples of agents?

Ans: a. Internet Explorer


b. Search engine spiders c. Opera 29. If you search for the term iq test in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term iq?

Ans: a. Yes

30. Cloaking is a controversial SEO technique. What does it involve?

Ans: b. Offering a different set of web pages to the search engines


31. Which of the following facts about Alexa are correct? Ans: a. Alexa provides free data on relative website visitor traffic

32. Google gives priority to themed in-bound links. Ans: a. True

33. 33. Which of the following methods can help you get around the Google
Sandbox?

Ans: a. Buying an old Website and getting it ranked

34. A Hallway Page is used to:

Ans: d. Enables search engine bots to index the Doorway Pages

35. Which of the following options describes the correct meaning of MouseTrapping?

Ans: d. The web browser trick, which attempts to keep a visitor captive at on a website

36. What is the most likely time period required for getting a Google page rank?

Ans: 2-3 Months

37. All major search engines are case sensitive. b. False

38. Which of the following website design guidelines have been recommended by Google? Ans: b. Every page should be reachable from at least one static text link

39. How are site maps important for the search engine optimization process? Ans: c. Site maps help the search engine spider pick up more pages from the website

40. Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?

Ans: c. Paid links should be disclosed through the rel=nofollow attribute in the hyperlink

41. Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet? Ans: b.Because you could be penalize by search engine for using duplicate contents (ans)

42. What will happen if you type the word 'Certification-Networking' in the google search box? Ans: c.*Google will find ALL the web pages in which the words "Certification" and "Networking" appear together. (ans)

43. Which of the following factors does google take into account while accessing whether or not a website is an authority website? Ans: c.*The number of in-bound natural links related to the website's theme (or keywords)

44. What is keyword density? Ans: e*The number of times the keyword is used / (divided by) the total word count on the page. (ans)

45. Which of the following statement about FFA pages are true? Ans: b.They are also called Link Farms

46. Some words, when followed by a colon, have special meanings to yahoo. What is perfermed by the link:Operator? Ans: c. It shows all the pages that point to that url

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