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Amaul Dairy MBA Project Report Prince Dudhatra

Amaul Dairy MBA Project Report Prince Dudhatra

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Published by pRiNcE DuDhAtRa

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Published by: pRiNcE DuDhAtRa on Aug 05, 2011
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08/11/2013

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ORGANISATION PROFILE
 Name:Khaira district co-operativeMilk producer union limitedAnand knows as Amul(Anand milk union limited)From :co-operative sector registeredUnder the co-operativeSociety act.Location: Amul dairyStation road,Amul dairy road,Anand,Gujrat, IndiaRegistered office: Khaira district co-operative,Milk producer’s union limited,Anand 388001Registered year:1946
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Website:www.amul.comForm of organization: co-operative societyType of management:professionalRaw material:raw milSize of unit:production of different products is onLARGE SCALE, besides the wholeorganization is also very large, collectinglacs liters milk every day and producingmilk product.Brand:AMUL and SAGATelephone:+91 (2692-28506)(2692-28507)(2692-28508)(2692-28509)Fax:+91(2692-240208)Email :corporate_gcmmf@amul.comCareer_carrear@amul.com
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HISTORY OF AMUL
Amul was stared from the milk strike by formers of kaira districtwas earned from he seasonal crop and milk.The income from milk was very low. The main buyers were milk riders of Polson Ltd. A private owned dairy. They give fewer pricesand exploited them. This position did notchange till 1946.When exportation becomes intolerable the farmers were baffledand they appealed to Shri Sardar Vallabhai Patel (A leader of freedommovement). He sent o his trusted assistant Shri Morarji Desai for thehelp to farmers. So under the advice of Shri Sardar Patel he arranged ameeting of farmers at seamark village. They decided in meeting that oorganization co-operative milk societies in every village to distributedirectly to Bombay milk scheme and the government should asked to by milk form the union.When the government did not see the demand of framers. Theywent on a strike still 15 days and milk was not sold. So Bombay milk was badly affected. The Bombay high commissioner visited Anand and
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