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Published by Anisa_Rao

For downloading this report and many other assignment, project and reports for marketing,management,human resource management,supply chain management,engineering and medical available absolutely free online please visit


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Published by: Anisa_Rao on Aug 05, 2011
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http://free-assignment-exchange.blogspot.com/For downloading this report and many other assignment, project and reports for marketing,management, human resource management, supplychain management, engineering and medicalavailable absolutely free online please visithttp://free-assignment-exchange.blogspot.com/
ater is the most important necessity for life. The drinking-water needs for individuals varydepending on the climate, physical activity and the body culture. But for average consumersit is estimated to be about two to four litres per day. The growing number of cases of water  borne diseases, increasing water pollution, increasing urbanization, increasing scarcity of  pure and safe water etc. has made the bottled water business just like other consumer items.Scarcity of potable and wholesome water at railway stations, tourist¶s spots, and role of 
tourism corp. etc. has also added to the growth.Almost all the major international and national brands water bottles are available in Indianmarket right from the malls to railway stations, bus stations, grocery stores and even at panwala's shop. Before few years bottle water.
as considered as the rich people's choice, butnow it is penetrated even in rural areas. The growth and status of Indian Bottled Industry incomparison with
estern or Asian market, India is far behind in terms of quantum,infrastructure, professionalism and standards implementation. The per capita consumption of mineral water in India is a mere 0.5-liter compared to 111 litres in Europe and 45-liter inUSA. Also As per UN study conducted in 122 countries, in connection with water quality,India's number was dismal 120. In comparison to global standards India's bottled water segment is largely unregulated.Former President Dr. A.P.J. Abdul Kalam has urged youngsters on July 17, 2010 to beaware of water conservation techniques to avoid grave water crisis in future."It is so sad thattoday, people are forced to buy water in plastic bottles. I am told that bottled water industry isworth nearly 10000 crore rupees and even big companies like the Coke and Pepsi areinvolved in this bottling of water and making money. So, it is imperative that we ought tosave water," he added.Do not be surprise if today's bottles water industry becomes next Oil industry by 2025.
Bottled Water Industry in India
A few years back, the mineral water market had been crawling at the rate of 3-4%, or even alower figure. Indians carried drinking water in earthen pitchers, plastic or PUF bottles. Butincreasing cases of typhoid and other waterborne diseases began to be reported. In addition tothis, liberalization happened and the mineral water industry began to be stirred and shaken.The market started growing an astounding rate of over 100% per annum. The fact that therewere very few players in the market meant that their business grew by leaps and bounds.
, the Indian market is estimated at about Rs 1,000 Crore and is growing at whoppingrate of 40 per cent. By 2010, it will reach Rs 4,000 -5,000 Crore with 33 per cent market for natural mineral water.According to a national-level study, there are more than 200 bottled water brands in Indiaand among them nearly 80 per cent are local brands. In fact, making bottled water is today acottage industry in the country. Leave alone the metros, where a bottled-water manufacturer can be found even in a one-room shop, in every medium and small city and even some prosperous rural areas there are bottled water manufacturers.
hile India ranks in the top 10 largest bottled water consumers in the world, it¶s per capita per annum consumption of bottled water is estimated to be five litres which is comparativelylower than the global average of 24 litres. Today it is one of India's fastest growing industrialsectors. Between 1999 and 2004, the Indian bottled water market grew at a compound annualgrowth rate (CAGR) of 25 per cent - the highest in the world. The total annual bottled water consumption in India had tripled to 5 billion litres in 2004 from 1.5 billion litres in1999. Global consumption of bottled water was nearing 200 billion litres in 2006.In the branded segment, Parle¶sBisleri is the market leader with a share of more than 45%.ParleAgro¶sBailley comes a close second with market share of 15%. Other major players inthe market are Yes of Kotharis, Ganga of T-Series, Himalayan, Hello, Nestlé¶s Pure Life,Pepsi¶s Aquafina, Coca-Cola¶s -Kinley Prime, and Florida etc.Sensing the opportunity that this segment holds, MNCs began to draw up plans to enter themarket. Today the market is proving to be yet another battlefield for an ongoing battle between the Desi¶s and MNC¶s. Last year the industry had around 170 brands. This figure isover 300 presently. The major foreign players are Coca-Cola promoted Kinley, Pepsi¶sAquafina, Britannia¶s Evian, Nestlé¶s Perrier, Herbert sons and DANONE International.
istory of Bisleri in India
Mineral bottled water in India under the name 'Bisleri' was first introduced in Mumbai byBisleri Ltd., a company of Italian origin in 1965. Mineral bottled water were in glass bottlesin two varieties - bubbly and still in 1965 This company was started by Signor Felice whofirst brought the idea of selling bottled water in India.Parle bought over Bisleri (India) Ltd. In 1969 and started bottling Mineral water in glass bottles under the brand name 'Bisleri'. Later Parle switched over to PVC non- returnable bottles and finally advanced to PET containers.Ramesh Chauhan, chairman, ParleBisleri created a market out of pure water. Excerpts from a

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