, the Indian market is estimated at about Rs 1,000 Crore and is growing at whoppingrate of 40 per cent. By 2010, it will reach Rs 4,000 -5,000 Crore with 33 per cent market for natural mineral water.According to a national-level study, there are more than 200 bottled water brands in Indiaand among them nearly 80 per cent are local brands. In fact, making bottled water is today acottage industry in the country. Leave alone the metros, where a bottled-water manufacturer can be found even in a one-room shop, in every medium and small city and even some prosperous rural areas there are bottled water manufacturers.
hile India ranks in the top 10 largest bottled water consumers in the world, it¶s per capita per annum consumption of bottled water is estimated to be five litres which is comparativelylower than the global average of 24 litres. Today it is one of India's fastest growing industrialsectors. Between 1999 and 2004, the Indian bottled water market grew at a compound annualgrowth rate (CAGR) of 25 per cent - the highest in the world. The total annual bottled water consumption in India had tripled to 5 billion litres in 2004 from 1.5 billion litres in1999. Global consumption of bottled water was nearing 200 billion litres in 2006.In the branded segment, Parle¶sBisleri is the market leader with a share of more than 45%.ParleAgro¶sBailley comes a close second with market share of 15%. Other major players inthe market are Yes of Kotharis, Ganga of T-Series, Himalayan, Hello, Nestlé¶s Pure Life,Pepsi¶s Aquafina, Coca-Cola¶s -Kinley Prime, and Florida etc.Sensing the opportunity that this segment holds, MNCs began to draw up plans to enter themarket. Today the market is proving to be yet another battlefield for an ongoing battle between the Desi¶s and MNC¶s. Last year the industry had around 170 brands. This figure isover 300 presently. The major foreign players are Coca-Cola promoted Kinley, Pepsi¶sAquafina, Britannia¶s Evian, Nestlé¶s Perrier, Herbert sons and DANONE International.
istory of Bisleri in India
Mineral bottled water in India under the name 'Bisleri' was first introduced in Mumbai byBisleri Ltd., a company of Italian origin in 1965. Mineral bottled water were in glass bottlesin two varieties - bubbly and still in 1965 This company was started by Signor Felice whofirst brought the idea of selling bottled water in India.Parle bought over Bisleri (India) Ltd. In 1969 and started bottling Mineral water in glass bottles under the brand name 'Bisleri'. Later Parle switched over to PVC non- returnable bottles and finally advanced to PET containers.Ramesh Chauhan, chairman, ParleBisleri created a market out of pure water. Excerpts from a