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Sports & LBS Whitepaper

Sports & LBS Whitepaper

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Published by Tariq Ahmad
Research conducted among sports fans on their use of location-based services (LBS).
Research conducted among sports fans on their use of location-based services (LBS).

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Categories:Types, Research
Published by: Tariq Ahmad on Aug 06, 2011
Copyright:Attribution Non-commercial

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02/28/2013

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SPORTS AND LOCATION-BASED SERVICES
How Sports Fans Use LBS to Connect
Tariq Ahmad
 @tariq_ahmadt@tariq.meSummer 2011
Photo source: media.lehighvalleylive.com
© 2011 Tariq Ahmad. Content may not be reused without permission. Contact: t@tariq.me
 
Sports and LBS 2Tariq Ahmad
Table of Contents
The Big Picture ...............................................................................................................................3Introduction ....................................................................................................................................4Key Findings and Recommendations ...........................................................................................5Why so many people check-in to sports venues ................................................................5How location affects reward offers ....................................................................................5How to best integrate LBS with other social media initiatives ........................................7What sports fan get from checking-in ................................................................................8Chicken or the egg? ...........................................................................................................10Study Details .................................................................................................................................11What’s Next ..................................................................................................................................11
 
Sports and LBS 3Tariq Ahmad
The Big Picture
This study discusses four critical factors to better understand the intersection of sports andlocation-based services (LBS):
1.
 
An exploration of why so many people check-in to sports venues
o
 
They are passive participants, there for a long time, and in a large group
2.
 
How understanding location can affect the type of reward a sports organizationoffers
o
 
A blend of tangible and intangible rewards is optimal
3.
 
How to best integrate LBS with other social media initiatives
o
 
LBS users use Twitter 4x longer than Facebook 
4.
 
What sports fans get from checking in
o
 
 Not much, but this is changing

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Nancy Heim Reskin added this note
Tariq - Sounds interesting - are you doing anything with college sports? I guess that might be the next step....I have a sports addicted family...wondering how you might monetize your concept? Best, Nancy Heim
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