To Be Or Not To Be?..
That is deﬁnitely NOT the question! Modern day business communication has changed, drastically. It is no longer amatter of “is your business using social media?”, it’s simply a matter of “how well are you using it?”. Today it would bedifﬁcult to ﬁnd a respected institute or successful organization in the World that is not deeply involved in social media.Companies are rapidly hiring social media specialists and/or consultants to create and oversee social media initiatives. Itis the #1 new career path of 2011. Certainly this reﬂects the importance of appropriately managed social media forbusiness. Social media has become a standard installation of the PR & Marketing departments for Fortune 500companies around the world. It is the most effective tool to transform local brands around the neighborhood.
Before you start any new function within your business you research and set goals, right? Well, this applies even more sowhen starting to use social media for your business. Small business owners are setting themselves up for failure andrisking a tarnished brand if the plan is to just hop on Facebook and start posting without a thoroughly developed plan.For one, this is marketing, a delicate science that requires time, effort and creativity. You wouldn’t just throw up any oldthing on a billboard if you could afford it would you?.. Secondly, this is fastest form of marketing in the world! Things canget out of control quickly or go no where fast if goals and plans aren’t set.
Social media is not for sales! I repeat social media is not for sales! But! By successfully using social media to generatebrand awareness, create customer relations, enhance customer communication and drive trafﬁc, ultimately this will leadto an increase in sales. It all boils down to developing a trust factor to transform potential customers into loyal customers.So, last time, social media is not for sales! It’s for:•Brand Reputation Management•Driving Promotions & Lead Generation•Customer Service Management•Risk Management- Identifying user problems
There’s a ﬁne line between humanizing your brand and giving it personality, and completely tarnishing it my mixingpersonal and professional lives online. Keep family photos, ideas and random thoughts to personal proﬁles. Period.Digestible Social Media