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Marketing Chapter 4

Marketing Chapter 4

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Published by Derrek Dullesco

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Published by: Derrek Dullesco on Aug 08, 2011
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04/19/2014

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Consumer Market and Consumer
 
Buyer Behavior
By:Dan Carlo PoblacionNeil Ceasar GumbanRickeval AlovaNeil Derrek DullescoBABA2B
 
ObjectivesObjectives
Define what Consumer Market and ConsumerBuyer Behavior is.Identify the key factors that influence buyer behavior.Understand the types of buying decision behavior and the buyer decision process.Comprehend the adoption and diffusion processfor new products.
 
Consumer MarketConsumer Market
It is composed of individuals who buy a specificgood or service.These individuals purchase products, goods andservices for their own consumption. 

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