WORKING

DRAFT A Community Action Plan Safeway at Good Hope Marketplace

Draft: August 6, 2011 Hillcrest Recreation Center

SWOT Analysis
Strengths: We can choose where we want to spend our money Access to public officials Strong social network Energy of younger and seasoned residents (multi-generational) Communication tools (i.e. newsletter, listserv, facebook, twitter) Residents are invested in the community Knowledge of City government Active community organizations (i.e. Friends of Francis A. Gregory Library) Strong Advisory Neighborhood Commissions Collaborative with Palisades Weaknesses: Ineffective at reaching out to new residents 80-90% of people that patronize the Safeway may not see a problem Many Hillcrest residents do not use Safeway Do not have relationship with population that use Safeway We are as inclusive as we could be Communication not everyone is on the listserv Development is needed and we cant seem to get it done Succession planning developing new leaders Many residents cant spend money in other place because of transportation or money We know how to influence government, but do not know how to influence private sector Opportunities Building partnerships with neighboring communities

Threats Push back from other communities because Hillcrest is seen as privileged

Education show residents that patronize Safeway they deserve better and they can demand better

Theme
Safeway does not respect our community because they feel they dont need our money

What is the problem we seek to address?

Service lack of respect of employees Cleanliness They need to expand their product offerings Quality of food Training of employees No response from management

How will we demand respect?

Store manager attends Hillcrest Community Civic Association Meeting to report back Safeway Corporation we may have to go to the upper management of the corporation to get demands met Publicize our attempts and progress (or lack thereof) via youtube and social media

What is the goal of our campaign?

A grocery store that respect our community Neighborhood-serving Safeway Responsiveness Accountability

Who is the TARGET of our campaign? Who has the POWER to create the desired change?
Safeway Corporation

o How do they govern local Safeways? o What are they doing in other neighborhoods? o What is the mission of Safeway? o What training do they provide? Store Managers Secondary Target Property Manager

Allies
Neighboring Communities o Park Naylor o Randle Highlands o Penn-Branch o Fort Dupont

Next Steps
Complete Action Plan with timeline Taskforce reports back to Civic Association at next meeting o Allow time on September Agenda to continue working on action plan o Invite residents from other communities to attend a Taskforce meeting that will convene after the next September HCCA Meeting