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A Community Action Plan – Safeway at Good Hope Marketplace

A Community Action Plan – Safeway at Good Hope Marketplace

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Published by Veronica Davis

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Published by: Veronica Davis on Aug 08, 2011
Copyright:Attribution Non-commercial

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05/12/2014

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WORKINGDRAFTACommunityActionPlan–SafewayatGoodHopeMarketplace
Draft:August6,2011HillcrestRecreationCenter
SWOT Analysis
Strengths:
 
Wecanchoosewherewewanttospendourmoney
 
Accesstopublicofficials
 
Strongsocialnetwork
 
Energyofyoungerandseasonedresidents(multi-generational)
 
Communicationtools(i.e.newsletter,listserv,facebook,twitter)
 
Residentsareinvestedinthecommunity
 
KnowledgeofCitygovernment
 
Activecommunityorganizations(i.e.FriendsofFrancisA.GregoryLibrary)
 
StrongAdvisoryNeighborhoodCommissions
 
CollaborativewithPalisades
Weaknesses:
 
Ineffectiveatreachingouttonewresidents
 
80-90%ofpeoplethatpatronizetheSafewaymaynotseeaproblem
 
ManyHillcrestresidentsdonotuseSafeway
 
DonothaverelationshipwithpopulationthatuseSafeway
 
Weareasinclusiveaswecouldbe
 
Communication–noteveryoneisonthelistserv
 
Developmentisneededandwecan’tseemtogetitdone
 
Successionplanning–developingnewleaders
 
Manyresidentscan’tspendmoneyinotherplacebecauseoftransportationormoney
 
Weknowhowtoinfluencegovernment,butdonotknowhowtoinfluenceprivatesector
Opportunities
 
Buildingpartnershipswithneighboringcommunities
 
 
Education–showresidentsthatpatronizeSafewaytheydeservebetterandtheycandemandbetter
Threats
 
PushbackfromothercommunitiesbecauseHillcrestisseenasprivileged
Theme
Safewaydoesnotrespectourcommunitybecausetheyfeeltheydon’tneedourmoney
What is the problem we seek to address?
 
Service–lackofrespectofemployees
 
Cleanliness
 
Theyneedtoexpandtheirproductofferings
 
Qualityoffood
 
Trainingofemployees
 
Noresponsefrommanagement
How will we demand respect?
 
StoremanagerattendsHillcrestCommunityCivicAssociationMeetingtoreportback
 
SafewayCorporation–wemayhavetogototheuppermanagementofthecorporationtogetdemandsmet
 
Publicizeourattemptsandprogress(orlackthereof)viayoutubeandsocialmedia
What is the goal of our campaign?
 
Agrocerystorethatrespectourcommunity
 
Neighborhood-servingSafeway
 
Responsiveness
 
Accountability
Who is the TARGET of our campaign? Who has the POWER tocreate the desired change?
 
SafewayCorporation

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