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201 Great Ideas for Your Small Business

Completely revised and updated edition of this very popular and successful small business bookThe first edition of 201 Great Ideas for Your Small Business was hailed by management guru and author Tom Peters as "Brilliantly researched.… (More)

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Sections

Management Strategies
Always Deal with Decision Makers
Don’t Be Afraid to Reinvent Your Business
Add Spirituality to Your Business Life
Ask for a Quick “Yes” or “No”
Say Goodbye to Corporate Life
Create an Informal Advisory Board
Move Your Business into an Incubator
Organize a Company Retreat
Create a Greener and Safer Workplace
Think Ergonomically
Make Meetings More Productive
Meet Clients in Elegant Public Places
Work the Phones or Walk the Floor
Join or Create a Peer Support Group
Know When to Reach Out for Help
Hire a Great Lawyer
Seek Help from a Restaurant Consultant
Thank Everyone You Work With
Move Your Business into a Main Street Revitalization Zone
Ask Your Staff to Evaluate You
Cross-Train Your Employees
Create a Disaster Recovery Plan
Money Matters
Write a Killer Business Plan
More Insider Tips to Woo Investors
Find Yourself an Angel
Hire a Virtual Chief Financial Ofﬁcer
Choose the Right Bank
Create a Sensitivity Analysis
Find a Good Accountant
Work with an Enrolled Agent to Do Your Taxes
Find a Strategic Partner to Invest in Your Company
Even Out Your Cash Flow
Consider Buying a Franchise
Franchise Your Business Concept
Barter for Goods and Services
Seek Vendor Financing
EB-5 Visas for Foreign Investors
Invest in Yourself by Tapping Your 401(k)
Apply for a Government-Backed Bank Loan
Invoice Bimonthly and Add an Overhead Charge
Ask for a Deposit
Lock Your Supply Cabinet
Set Up a Retirement Plan
Establish an Employee Stock Ownership Plan (ESOP)
Find a Good Independent Insurance Broker
Buy Disability Insurance
Hire a Debt Arbitrator
Collect the Money People Owe You
Accept Credit Cards
Work Part Time to Support Your Business
Expand Your Vendor Network
Check Out Economic Development Incentives
Produce an Independent Film
Buy Prepaid Legal Insurance or Make a Deal with a Law Firm
Hire a Savvy Real Estate Broker
Share Space with a Compatible Business
Sell Your Business at the Right Time and Price
Sell Your Company to an Industry Giant
Technology and Tele- communications
Twitter for Business: Tips from Guy Kawasaki
Facebook Tips for Business Owners
Use Skype for Business
Set Up a Teleconference
Make the Most of Voice Mail
Don’t Let E-Mail Rule or Ruin Your Life
Take This Technology Checkup
Post Videos and Photos on Your Web Site
Consider a Cloud-Based Telephone Service
Create a Dynamic Web Site
The Truth about Search Engine Optimization (SEO)
Hire a Great Web Designer
Run Your Business in the Cloud
Use Online Mailing Solutions
Train Employees Online
Sell Products Online
Visit My Favorite Web Sites
Import Something New and Different
Turn Your Hobby into a Successful Business
Become an Exclusive Importer
Launch a Green Product
Build a Working Model of Your Product
Make a Model with 3-D Software
Serve the High and Low Ends of the Market
Partner with a Big Company for Distribution
Take Advantage of an Online Technology Exchange
Have Your Product Mandated for Use by the Government
Create a Business Based on a Personal Challenge
Sell Your Wares in a Farmers’ Market
Set Up a Cart in a Shopping Mall
Marketing Strategies
marketing strategy
Strike a Deal with a Giant
Look Bigger Online
Take Advantage of Co-op Advertising
Market to Callers on Hold
Consider Multilevel Marketing: Send Out Cards
Cross-Promote Your Products or Services
Sell through a Dealer Network
Create a Cool Business Card
Create a Dynamic Database
Package Your Products for Success
Use Coupons to Attract Customers
Use Food as a Selling Tool
Set Up a Strong Referral Network
Design a Great Sign for Your Business
Produce an Infomercial
Put a Pig in Your Window
Put Your Company Name on Everything
Free Up Your Sales Team to Sell
Hire a Celebrity Spokesperson
Publish a Newsletter or Blog
Market Your Consulting Services
Host an Open House
Use Great Public Relations to Promote Your Business
Ask for Two Business Cards
Treat Your Best Clients Well
Invite Associates to a Trade Show
Know Your Competition
Tap the Growing Hispanic Market
Make Your 800 Number Ring
Attend Charity Events to Make Contacts
Publicize Your Specialty Food Business
Market to Uncle Sam and Other Agencies
Get Certiﬁed as a Woman- or Minority-Owned Business
Don’t Forsake the Yellow Pages
Send Pizza to Potential Clients
Think BIG—Why Not?
People
Cast a Wide Net to Attract Good Employees
Write Clear Job Descriptions
Know What Not to Ask Job Applicants
Recruit Great Employees
Look Far and Wide for the Best Person
Work with People You Like
Hire Talented Seniors
Use the BATH System for Hiring
Perform a Personnel Checkup
Telecommuting as an Option
Offer Classes in English as a Second Language
Find Out How Disney Does It
Ask Your Best Clients to Meet Key Job Candidates
Hire an Experienced Labor Attorney
Hire an Interim Executive
Train Your Employees
Offer Employees the Right Incentives
How to Deal with Domestic Violence
Be Serious about Your Sexual Harassment Policy
Rely on Temps and Freelancers
Work with a Virtual Talent Agency
Send Gifts to an Employee’s Spouse
Get Organized—Right Now
Appoint a Personal Information Ofﬁcer
Plan “In” Days and “Out” Days
Spend an Hour a Day Thinking
Five Quick Time Management Tips
Overcome a Fear of Public Speaking—Join Toastmasters
Find a Mentor and Be a Mentor
Do Something to Reduce Stress
Customer Service
Customer Service the Zappos Way
Quick Customer Service Quiz
Hire a Mystery Shopper
Listen to the Telephone Doctor
Don’t Make Your Customers Angry
Make House Calls or Have a Trunk Sale
Make Apparel to Order
Demand Great Service from Vendors
Get to Know Your Customers Personally
Customer Service at Its Best
Going Global
Return to Your Homeland to Export Products
Move Your Manufacturing to Mexico
Forge an International Alliance
Explore Opportunities in Russia
Do Business in China
Meet U.S. Safety Rules for Products Made Abroad
Learn about a Culture before Going Abroad
Translate Your Marketing Materials
Abide by the Etiquette of International Trade
Herb Kelleher—Be a Maverick
Lynn Tilton—Be a Modern Industrialist
Mike Bloomberg—Keep It Simple
Tom Peters—Forget Credentials
Kay Koplovitz—Leverage a New Technology
Wally Amos—Reinvent Yourself
Lillian Vernon—Advice from the Mail-Order Queen

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Upload Date:	08/08/2011
ISBN	9781118067697
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