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Table Of Contents

Introduction
How This Book Is Organized
Conventions Used in This Book
Web Page Addresses
Special Elements
Further Reading
Let Me Know What You Think
Welcome to eBay
Understanding the eBay Marketplace
What eBay Is—And How It Came To Be
The eBay Story
How Big Is eBay?
Different Ways to Buy and Sell on eBay
How eBay Auctions Work
What You Can—And Can’t—Trade on eBay
eBay’s Product Categories
What You Can’tTrade on eBay
What’s What (and What’s Where) on eBay
eBay’s Home Page—for New Users
eBay’s Home Page—for Registered Users
Where to Find Everything Else: eBay’s Site Map
Contacting eBay
Joining Up and Getting Started
Everybody Does It: Filling Out eBay’s Registration Form
Checklist: Before You Register
Signing Up for Basic Membership
Creating a Seller’s Account
The Costs of Using eBay
Protecting Yourself from Phishing Scams
Getting Started
Using eBay’s Essential Tools
Understanding and Using Feedback
What Do All Those Stars and Numbers Mean?
Reading Feedback Comments— And Contacting Other Users
How to Leave Feedback
Figuring Out What Kind of Feedback to Leave
Dealing with Negative Feedback
Researching Products with Reviews and Guides
Reading the Reviews and Guides
Browsing and Searching the Product Reviews
Browsing and Searching the Guides
Writing Your Own Reviews and Guides
Writing a Product Review
Creating a Guide
My Account Page
Managing and Personalizing My eBay
Sorting and Filtering
Hiding or Displaying Columns
Changing How Many Listings to Display
Leaving Notes to Yourself
Printing Key Information
Creating Your Own Personal About Me Page
Introducing the About Me Page
Creating Your Own About Me Page
Publicizing Your eBay Auctions with About Me
Browsing or Searching—Which One Is for You?
Browsing: The Easy (?) Way to Find Things
Searching: The Powerful Way to Find Things
Using eBay’s Basic Search Function
Using the Find It Now Page
Using the Expanded Find It Now Page
Fine-Tuning Your Search Results
Complex Searches—for Simpler Results
Want It Now? Then Ask for It!
Bidding in Online Auctions
Understanding the Bidding Process
Deciding How Much to Bid
Understanding Proxy Bidding
How to Read an Item Listing
Title, Number, and Your Information
Auction Details
Seller Information
Description
Shipping, Payment Details, and Return Policy
Payment Methods Accepted
Reserve Price Auctions
What to Do After You’ve Bid
Keeping Track of Your Bids
Increasing Your Bid Amount
Oh, No! You’ve Been Outbid!
Retracting a Bad Bid
Bidding in the Final Moments
Five Common Bidding Mistakes
Mistake #1: Bidding Too Early
Mistake #2: Bidding Too Low
Mistake #3: Bidding Too High
Mistake #4: Getting Caught Up in a Bidding Frenzy
Mistake #5: Not Reading the Fine Print
You Won! Now What?
Buying Fixed-Price Items
Get It Quick with Buy It Now
Understanding Buy It Now
Purchasing with the Buy It Now Option
Bidding a Lower Price in a Buy It Now Auction
Buy It Easier with eBay Express
Do Your Shopping at eBay Stores
Browsing and Buying in an eBay Store
Searching eBay Stores
Just Like Amazon: Half.com
Checklist: After You’ve Won
Making Contact with the Seller
Calculating the Final Price
Paying for Your Item
Paying by Credit Card—via PayPal
Receiving the Goods
Finishing Things Up and Leaving Feedback
Protecting Yourself from Shady Sellers
Protecting Yourself Before You Buy
Protecting Yourself After the Auction
Getting Help from eBay
Using PayPal’s Buyer Protection Plan
Resolving Conflicts
Beyond eBay
Reporting Inappropriate Behavior
Tips for Protecting Yourself on eBay
Sniping to Win
What Sniping Is—and How It Works
Sniping: Pros and Cons
Successful Sniping, Step-by-Step
Using Automated Sniping Services and Software
Secrets of Successful Bidders
Secrets for Finding What You Want
Secret #1: Search; Don’t Browse
Secret #2: Search Smart
Secret #3: Search for Misspellings
Secret #4: Search for Last-Minute Bargains
Secret #5: Check the Seller’s Other Current Auctions
Secrets for Winning the Auction—At a Reasonable Price
Secret #6: Do Your Research
Secret #7: There’s More Where That Came From
Secret #8: Don’t Show Your Hand
Secret #9: Wait Until the Last Seconds to Bid
Secret #10: Watch, Don’t Bid
Secret #11: Watch the Finish
Secret #12: Get in Sync
Secret #13: Look for Off-Peak Auctions
Secret #14: Bid in the Off Season
Secret #15: Put Your Best Foot Forward
Secret #16: Don’t Let the Proxy Bid Things Up
Secret #17: Know When to Say No
Secret #18: Check the Seller’s Past Auctions
Secret #19: Bid in Odd Numbers
Secrets for Safer Bidding
Secret #20: Check the Feedback
Secret #21: Ask Questions
Secret #22: If It Sounds Too Good to Be True, It Probably Is
Secret #23: Use a Middleman for Expensive Items
Secret #24: When You Win It, Inspect It
Secret #25: If You Get Ripped Off, Tell eBay About It
Secrets That Any Bidder Can Use
Secret #26: Use the eBay Toolbar
Secret #27: Use My eBay to Track Your Auctions
Secret #28: Read the Fine Print
Secret #29: Don’t Forget Shipping Costs…
Secret #30: …But Don’t Overpay for Shipping
Secret #31: Pay Quickly
Secret #32: Don’t Be a Deadbeat
Secret #33: Pay by Credit Card
Secret #34: Money Orders Cost Money
Secret #35: Provide All the Information Necessary
Secret #36: If It’s Pricy, Insure It
Secret #37: Document Everything
Secret #38: Keep a Log
Secret #39: Communicate!
Secret #40: Be Nice
Before You Sell: Do Your Homework!
Researching the Market
Search eBay’s Completed Auctions
Use eBay’s Hot Categories Report
Search eBay’s Marketplace Research Database
Use Ándale’s Research Tools
Finding Items to Sell
Garage Sales and Yard Sales
Flea Markets
Estate Sales
Live Auctions
Vintage and Used Retailers
Thrift Stores
Discount and Dollar Stores
Closeout Sales
Going Out of Business Sales
Classified Ads
Friends and Family
Liquidators and Wholesalers
eBay!
Picking the Right Category
Setting the Right Price
Set It Low Enough to Be Attractive…
…But Don’t Set It So Low That It’s Not Believable
Make Sure You Recover Your Costs…
…But Not So High That You Pay Too High a Listing Fee
Make Sure You Can Live with a Single Bid
Selling Items via Online Auction
Getting Ready to List
Checklist: Before You List an Item for Auction
Getting Started: Creating an Item Listing
Step 1: Get Ready to Sell
Step 2: Start Creating Your Listing
Step 3: Choose Your Category
Step 4: Find Your Product
Step 5: Describe Your Item
Step 6: Review and Enhance Your Listing
Step 7: You’re Done!
Selling Commonly Sold Items with Pre-Filled Item Information
Dealing with Different Types ofAuctions
Set a Higher Minimum with a Reserve Price Auction
Sell Larger Quantities with a Dutch Auction
Managing Your Item Listing
Editing Your Listing
Canceling an Auction
Blocking Buyers
Relisting an Item
Five Common Selling Mistakes
Mistake #1: List in the Wrong Category
Mistake #2: Set Too High a Starting Price
Mistake #3: Don’t Adequately Describe the Item
Mistake #4: Don’t Include a Picture
Mistake #5: Don’t Charge Enough Shipping and Handling
The Auction’s Over! Now What?
Add Fixed-Price Selling to Your Auctions with Buy It Now
Creating Fixed-Price Listings— No Bidding Required
Fixed-Price Selling with an eBay Store
Do You Qualify?
The Costs of Running an eBay Store
Setting Up Your eBay Store
Fixed-Price Selling on Half.com
Finding Buyers with Want It Now
Creating More Effective Item Listings
Write a Title That SELLS!
Include Key Information
Make Your Title Stand Out
Write the Right Description
Take All the Space You Need
First Things First
The Bare Necessities
Describe It—Accurately
Stress Benefits, Not Features
Break It Up
Don’t Forget the Fine Print
Include Alternate Wording
Making the Grade
Making a Mint
Getting Graded
Other Ways to Describe Your Item
Apply Cool Templates with eBay’s Listing Designer
Create Fancy Listings with Listing-Creation Tools
Create-Your-Own Listing Websites
Downloadable Auction Templates
Auction Listing Services
Auction Listing Software
Format Your Listings with HTML
How HTML Works
Entering HTML Codes
Codes to Format Your Text
Codes for Font Type, Size, and Color
Codes for Paragraphs
Codes for Paragraphs, Line Breaks, andRules
Codes for Graphics
Codes for Links
Codes for Lists
Using Pictures in Your Listings
Resizing Your Files
Upload Your Image File to the Internet—Or Use eBay Picture Services
Using eBay Picture Services
Using Another Web Host
Adding a Picture Within Your Item Description
Accepting Credit Cards—via PayPal
Signing Up for PayPal
Paying for PayPal
Choosing PayPal in Your New Auction Listing
Collecting PayPal Payments
Withdrawing PayPal Funds
Accepting Money Orders and Cashier’s Checks
Accepting Personal Checks
Accepting C.O.D. Payments
Accepting Cash
Which Way Is Best?
Automating Your Listings with eBay Turbo Lister
Downloading and Configuring the Turbo Lister Software
Downloading Turbo Lister
Configuring Turbo Lister
Creating an Item Listing
Creating Listings for Commonly Sold Items
Uploading Your Listings
After the Sale: Concluding the Transaction
The Post-Auction Process
Checklist: After the Auction
Communicating with the Winning Bidder
Accepting Payment
Packing and Shipping
Handling Buyer Complaints and Problems
What If You Don’t Sell Your Item?
What If the Buyer Doesn’t Pay?
Managing Your Sales with eBay Selling Manager
Introducing eBay Selling Manager and Selling Manager Pro
How Selling Manager Works
For Higher-Volume Sellers: eBay Selling Manager Pro
Sending Buyer Emails
Sending a Standard Email Message
Editing an Email Template
Receiving Payment
Printing Invoices and Shipping Labels
After the Item Is Shipped
Leaving Feedback
Leaving feedback
Archiving Completed Listings
Packing 101
Essential Packing Supplies
Checklist: Packing Supplies
Where to Find Boxes and Packing Materials
Picking the Right Shipping Container
How to Pack
Packing for International Customers
How to Seal the Package
Labeling 101
Buying the Right Kinds of Labels
How to Create an Idiot-Proof Label
Printing Labels and Postage on Your Own Computer
Shipping 101
Examining the Major Shipping Services
How to Reduce Shipping Weight—And Shipping Costs
Shipping Large or Heavy Items
How to Price Shipping and Handling for Your Item Listings
How to Track Your Shipment
When to Recommend Insurance
What to Do When Things Go Wrong
Tips for Less-Painful Shipping
Dealing with Non- Paying Buyers
How to Handle Bum Buyers
Checklist: Dealing with Deadbeat Bidders
Contacting an Unresponsive Bidder
Filing an Unpaid Item Dispute
Asking eBay to Refund Your Fees
Leaving Negative Feedback
Giving Other Bidders a Second Chance
Relisting Your Item
Letting a Trading Assistant Sell Your Items for You
Finding a Trading Assistant
What to Expect from a Consignment Sale
Secrets of Successful Sellers
Secrets for Selling and Promoting Your Items
Secret #1: Research Your Price
Secret #2: Go Long…
Secret #3:…Or Create a Short-Term Frenzy
Secret #4: There’s No Reason to Reserve
Secret #5: Single Items Are Best…
Secret #6:…Although You Can Unload Some Dogs in a Pack
Secret #7: Don’t Compete Against Yourself
Secret #8: Start and End in Prime Time
Secret #9: End on a Sunday
Secret #10: Don’t End on a Friday or Saturday Night
Secret #11: Slow Down in the Summer
Secret #12: Avoid Premature Cancellation
Secret #13: Avoid Deadbeats
Secret #14: Accept Credit Cards—Via PayPal
Secret #15: Use a Middleman for Expensive Items
Secret #16: Promote Your Auctions
Secret #17: Promote Yourself with Your About Me Page
Secrets for Creating More Effective Item Listings
Secret #18: Make Your Listing Stand Out
Secret #19: Get All the Buzzwords in theTitle
Secret #20: Be Descriptive
Secret #21: Reuse Text That Sells
Secret #22: A Picture Says a Thousand Words
Secret #23: Include Shipping and Payment Details
Secret #24: Remember All Your Shipping Costs
Secret #25: Be Honest
Secrets for Managing Your Auctions
Secret #26: Use Turbo Lister to Create Your Listings
Secret #28: If You Sell a Lot, Use eBay Selling Manager
Secrets for After the Auction
Secret #29: Communicate Quickly—And Clearly
Secret #30: Wait for the Check to Clear
Secret #31: Ship Promptly
Secret #32: If Nobody Buys, Relist—With a Different Description
Secret #33: If You Get Stiffed, Ask for a Refund
Secret #34: Don’t Forget About Number Two
Secrets for Any eBay Seller
Secret #35: Document Everything
Secret #36: The Customer Is Always Right…
Secret #37: …Or All Sales Are Final
Secret #38: If It’s a Business, You Pay Taxes
Secret #39: Join the eBay Community
Becoming a Power Seller
Using Selling Management Software and Services
Selling Management Software
All My Auctions
Auction Lizard
Auction Wizard 2000
AuctionSage
AuctionTamer
eBay Blackthorne
eBay Turbo Lister
HammerTap
Shooting Star
Selling Management Services
Ándale
Auction Hawk
Auctiva
ChannelAdvisor
eBay Selling Manager
eBay Selling Manager Pro
inkFrog
ManageAuctions
Marketworks
SpareDollar
Vendio
Selling Internationally
Pros and Cons of Selling Internationally
Selling Outside the U.S
Communicating with International Bidders
Accepting Foreign Payments
Shipping Across Borders—And Oceans
eBay’s International Marketplaces
Opening a Trading Assistant Business
How to Become an eBay Trading Assistant
Setting Up Shop—and Setting Prices
Create a Consignment Contract
Set Your Fee Schedule
Consider Opening a Drop-Off Location
Go the Franchise Route
Running Your Trading Assistant Business
Finding Clients
Taking Possession of the Merchandise
Managing the Auction Process
Packing and Shipping—and Settling with the Client
Becoming an eBay PowerSeller
Turning Your Online Auctions into a Real Business
Maintaining Your Sales Inventory
Automating Your Auction Activities
Tracking Revenues and Costs
Promoting Your Online Auctions
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Absolute Beginner's Guide to Launching a - Michael Miller

Absolute Beginner's Guide to Launching a - Michael Miller

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