Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword or section
Like this
8Activity

Table Of Contents

5-5PURCHASE DECISION PROCESS DEFINITION
5-6PROBLEM RECOGNITION APPLICATION
5-7PROBLEM RECOGNITION DEFINITION
5-8PROBLEM RECOGNITION CONCEPTUAL
5-9PROBLEM RECOGNITION CONCEPTUAL
5-10INFORMATION SEARCH CONCEPTUAL
5-11INFORMATION SEARCH CONCEPTUAL
5-12INFORMATION SEARCH CONCEPTUAL
5-13INFORMATION SEARCH CONCEPTUAL
5-22PERSONAL SOURCES DEFINITION
5-23PUBLIC SOURCES DEFINITION
5-24MARKETER-DOMINATED SOURCES DEFINITION
5-25MARKETER-DOMINATED SOURCES CONCEPTUAL
5-26ALTERNATIVE EVALUATION APPLICATION
5-27EVALUATIVE CRITERIA DEFINITION
5-28EVALUATIVE CRITERIA DEFINITION
5-29EVALUATIVE CRITERIA CONCEPTUAL
5-30EVOKED SET DEFINITION
5-31EVOKED SET CONCEPTUAL
5-32EVOKED SET APPLICATION
5-33PURCHASE DECISION CONCEPTUAL
5-34PURCHASE DECISION CONCEPTUAL
5-35POSTPURCHASE BEHAVIOR CONCEPTUAL
5-36INVOLVEMENT DEFINITION
5-37INVOLVEMENT DEFINITION
5-38INVOLVEMENT DEFINITION
5-39INVOLVEMENT APPLICATION
5-40ROUTINE PROBLEM SOLVING APPLICATION
5-41ROUTINE PROBLEM SOLVING DEFINITION
5-42ROUTINE PROBLEM SOLVING CONCEPTUAL
5-43ROUTINE PROBLEM SOLVING DEFINITION
5-44LIMITED PROBLEM SOLVING APPLICATION
5-45LIMITED PROBLEM SOLVING APPLICATION
5-46LIMITED PROBLEM SOLVING DEFINITION
5-47LIMITED PROBLEM SOLVING APPLICATION
5-48EXTENDED PROBLEM SOLVING CONCEPTUAL
5-49EXTENDED PROBLEM SOLVING DEFINITION
5-50EXTENDED PROBLEM SOLVING CONCEPTUAL
5-51SITUATIONAL INFLUENCES DEFINITION
5-52SITUATIONAL INFLUENCES DEFINITION
5-53SITUATIONAL INFLUENCES: PURCHASE TASK CONCEPTUAL
5-54SITUATIONAL INFLUENCES: SOCIAL SURROUNDINGS CONCEPTUAL
5-55SITUATIONAL INFLUENCES: PHYSICAL SURROUNDINGS CONCEPTUAL
5-56SITUATIONAL INFLUENCES: ANTECEDENT STATES CONCEPTUAL
5-57SITUATIONAL INFLUENCES: TEMPORAL EFFECTS CONCEPTUAL
5-58PSYCHOLOGICAL INFLUENCES DEFINITION
5-59PSYCHOLOGICAL INFLUENCES DEFINITION
5-60MOTIVATION DEFINITION
5-61MOTIVATION APPLICATION
5-62MOTIVATION : HIERARCHY OF NEEDS CONCEPTUAL
5-63MOTIVATION : HIERARCHY OF NEEDS CONCEPTUAL
5-64MOTIVATION : HIERARCHY OF NEEDS DEFINITION
5-65MOTIVATION : HIERARCHY OF NEEDS DEFINITION
5-66MOTIVATION : HIERARCHY OF NEEDS DEFINITION
5-67MOTIVATION : HIERARCHY OF NEEDS CONCEPTUAL
5-68MOTIVATION : HIERARCHY OF NEEDS DEFINITION
5-69MOTIVATION : HIERARCHY OF NEEDS DEFINITION
5-70MOTIVATION : HIERARCHY OF NEEDS APPLICATION
5-71MOTIVATION : HIERARCHY OF NEEDS APPLICATION
5-72MOTIVATION : HIERARCHY OF NEEDS APPLICATION
5-73MOTIVATION : HIERARCHY OF NEEDS DEFINITION
5-74PERSONALITY DEFINITION
5-75PERSONALITY DEFINITION
5-76PERSONALITY: SELF-CONCEPT DEFINITION
5-77SELF-CONCEPT APPLICATION
5-78ETHICS AND SOCIAL RESPONSIBILITY ALERT CONCEPTUAL
5-79ETHICS AND SOCIAL RESPONSIBILITY ALERT APPLICATION
5-80PERCEPTION DEFINITION
5-81SELECTIVE PERCEPTION DEFINITION
5-82SELECTIVE PERCEPTION APPLICATION
5-83SELECTIVE PERCEPTION CONCEPTUAL
5-84SELECTIVE EXPOSURE DEFINITION
5-85SELECTIVE EXPOSURE APPLICATION
5-86SELECTIVE EXPOSURE CONCEPTUAL
5-87SELECTIVE COMPREHENSION DEFINITION
5-88SELECTIVE COMPREHENSION APPLICATION
5-89SELECTIVE RETENTION DEFINITION
5-90SELECTIVE RETENTION CONCEPTUAL
5-91PERCEIVED RISK DEFINITION
5-92PERCEIVED RISK APPLICATION
5-93PERCEIVED RISK CONCEPTUAL
5-94LEARNING DEFINITION
5-95BEHAVIORAL LEARNING DEFINITION
5-96BEHAVIORAL LEARNING CONCEPTUAL
5-97BEHAVIORAL LEARNING APPLICATION
5-98BEHAVIORAL LEARNING: DRIVE DEFINITION
5-99BEHAVIORAL LEARNING: CUE APPLICATION
5-100BEHAVIORAL LEARNING: CUE DEFINITION
5-101BEHAVIORAL LEARNING: RESPONSE DEFINITION
5-102BEHAVIORAL LEARNING: REINFORCEMENT APPLICATION
5-103BEHAVIORAL LEARNING: REINFORCEMENT DEFINITION
5-104BEHAVIORAL LEARNING: NEGATIVE REINFORCEMENT DEFINITION
5-105BEHAVIORAL LEARNING: STIMULUS GENERALIZATION CONCEPTUAL
5-106BEHAVIORAL LEARNING: STIMULUS GENERALIZATION CONCEPTUAL
5-107BEHAVIORAL LEARNING: STIMULUS GENERALIZATION DEFINITION
5-108BEHAVIORAL LEARNING: STIMULUS DISCRIMINATION DEFINITION
5-109BEHAVIORAL LEARNING: STIMULUS DISCRIMINATION CONCEPTUAL
5-110BEHAVIORAL LEARNING: STIMULUS DISCRIMINATION CONCEPTUAL
5-111BEHAVIORAL LEARNING: STIMULUS DISCRIMINATION APPLICATION
5-112COGNITIVE LEARNING DEFINITION
5-113COGNITIVE LEARNING APPLICATION
5-114COGNITIVE LEARNING APPLICATION
5-115BRAND LOYALTY DEFINITION
5-116BRAND LOYALTY CONCEPTUAL
5-117BRAND LOYALTY CONCEPTUAL
5-118ATTITUDE CONCEPTUAL
5-119ATTITUDE DEFINITION
5-120BELIEFS DEFINITION
5-121ATTITUDE CHANGE CONCEPTUAL
5-122ATTITUDE CHANGES APPLICATION
5-123ATTITUDE CHANGE APPLICATION
5-124ATTITUDE CHANGE APPLICATION
5-125LIFESTYLE DEFINITION
5-126PSYCHOGRAPHICS DEFINITION
5-127LIFESTYLE CONCEPTUAL
5-128LIFESTYLE APPLICATION
5-129LIFESTYLE: VALS PROGRAM CONCEPTUAL
5-130LIFESTYLE: VALS PROGRAM CONCEPTUAL
5-131LIFESTYLE: PRINCIPLE-ORIENTED CONSUMERS DEFINITION
5-132LIFESTYLE: STATUS-ORIENTED CONSUMERS DEFINITION
5-133LIFESTYLE: ACTION-ORIENTED CONSUMERS DEFINITION
5-134LIFESTYLE: ACTUALIZERS DEFINITION
5-135LIFESTYLE: STRUGGLERS DEFINITION
5-136LIFESTYLE: ACTUALIZERS APPLICATION
5-137PERSONAL INFLUENCE CONCEPTUAL
5-138PERSONAL INFLUENCE CONCEPTUAL
5-139OPINION LEADERS DEFINITION
5-140OPINION LEADERS APPLICATION
5-141WORD OF MOUTH DEFINITION
5-142WORD OF MOUTH CONCEPTUAL
5-143REFERENCE GROUPS DEFINITION
5-144REFERENCE GROUPS: MEMBERSHIP GROUP DEFINITION
5-145REFERENCE GROUPS: MEMBERSHIP GROUP CONCEPTUAL
5-146REFERENCE GROUPS: ASPIRATION GROUP APPLICATION
5-147REFERENCE GROUPS: ASPIRATION GROUP DEFINITION
5-148REFERENCE GROUPS: ASPIRATION GROUP DEFINITION
5-149REFERENCE GROUPS: DISASSOCIATIVE GROUP DEFINITION
5-150REFERENCE GROUPS: ASPIRATION GROUP APPLICATION
5-151REFERENCE GROUPS APPLICATION
5-152REFERENCE GROUPS: ASPIRATION GROUP APPLICATION
5-153FAMILY INFLUENCE CONCEPTUAL
5-154CONSUMER SOCIALIZATION DEFINITION
5-155CONSUMER SOCIALIZATION DEFINITION
5-156CONSUMER SOCIALIZATION CONCEPTUAL
5-157FAMILY LIFE CYCLE DEFINITION
5-158FAMILY LIFE CYCLE CONCEPTUAL
5-159FAMILY LIFE CYCLE APPLICATION
5-160FAMILY DECISION MAKING CONCEPTUAL
5-161FAMILY DECISION MAKING CONCEPTUAL
5-162FAMILY DECISION MAKING CONCEPTUAL
5-163FAMILY DECISION MAKING CONCEPTUAL
5-164FAMILY DECISION MAKING APPLICATION
5-165FAMILY DECISION MAKING APPLICATION
5-166FAMILY DECISION MAKING APPLICATION
5-167SUBCULTURE DEFINITION
5-168AFRICAN-AMERICAN BUYING PATTERNS CONCEPTUAL
5-169AFRICAN-AMERICAN BUYING PATTERNS CONCEPTUAL
5-170HISPANIC BUYING PATTERNS CONCEPTUAL
5-171ASIAN BUYING PATTERNS CONCEPTUAL
5-172ASIAN BUYING PATTERNS APPLICATION
5-173ASIAN BUYING PATTERNS: ASSIMILATED ASIAN DEFINITION
5-174ASIAN BUYING PATTERNS: NONASSIMILATED ASIAN DEFINITION
5-175VIDEO CASE: KEN DAVIS PRODUCTS, INC. CONCEPTUAL
5-176VIDEO CASE: KEN DAVIS PRODUCTS, INC. CONCEPTUAL
5-177PURCHASE DECISION PROCESS APPLICATION
5-178PROBLEM-SOLVING VARIATIONS CONCEPTUAL
5-179SITUATIONAL INFLUENCES DEFINITION
5-180SITUATIONAL INFLUENCES APPLICATION
5-181SELECTIVE PERCEPTION CONCEPTUAL/APPLICATION
5-182LEARNING CONCEPTUAL
5-183ATTITUDE CHANGE DEFINITION/APPLICATION
5-184LIFESTYLE CONCEPTUAL
5-185OPINION LEADERS APPLICATION
5-186CONSUMER SOCIALIZATION DEFINITION/CONCEPTUAL
5-187FAMILY LIFE CYCLE CONCEPTUAL
5-188SUBCULTURE CONCEPTUAL/APPLICATION
5-189SUBCULTURE APPLICATION
0 of .
Results for:
No results containing your search query
P. 1
Chap 005

Chap 005

Ratings:

5.0

(1)
|Views: 2,364 |Likes:
Published by anand752

More info:

Published by: anand752 on Aug 09, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as RTF, PDF, TXT or read online from Scribd
See more
See less

12/22/2012

pdf

text

original

You're Reading a Free Preview
Pages 4 to 6 are not shown in this preview.
You're Reading a Free Preview
Pages 10 to 67 are not shown in this preview.

Activity (8)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Lucas Ooi liked this
Molly Delaney liked this
Ronika Kashyap liked this
Brittney Nicole liked this
Moni Love liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->