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Facebook Journalism 101 for College Media
 
Below is a list of resources to help integrate Facebook into your journalism studies andpractices. From reading materials to outlines of specific products and examples of their uses by journalists, the below information can help you get started in structuring your journalisticpractices on Facebook. We’ve also included some suggested exercises that may help you gainexperience in using the tools.We encourage you to use this Group as a place to share other resources that you have comeacross in integrating Facebook into your journalistic practices at your university. Whether it ismarketing your media publication through Facebook or integrating Facebook into the journalisticprocess itself, share what has worked for you and what didn’t with other student journalists.The content will help journalists use Facebook to do five things:
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find new story ideas, track trends and sources
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publish real-time news updates and community engagement
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connect with readers and viewers in new ways
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bring attention and traffic to their work
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create, craft and enhance their personal brandYou will learn best practices as well as what to avoid in this fast-changing, real-time social newsworld. Many journalists already use these tools for personal reasons, but the materials andexamples will take that knowledge to new levels with practical, actionable lessons in how best tonavigate Facebook in strategic ways.
Outline:
I. Searching for Sources & Stories:Facebook.com/search 
1. Open Search: UseFacebook Searchto find public “posts by everyone” that are relevantto a news story you are covering. Use key words from your story to filter results. You canuse “word here” for exact phrase searches. Remember, people have ownership to the
 
photos that they post. Get permission before using something a user posted, public or not.2. People Search: Thepeople searchenables you to find sources that you’re looking tocontact on Facebook. You can filter by location, education and workplace. If you findsomeone who you may want to use as a source, you can go to their profile and messagethem privately throughFacebook Messageswithout being their friend.3. Facebook Groups: You can also searchFacebook Groupsto find sources affiliated withspecific organizations or groups (this can be useful for political organizations, localorganizations, etc.).4. Events: TheEvents searchenables you to search through open Events being posted bypeople or organizations. If you’re covering an event, you can usually find the eventorganizers based on who created the event on Facebook.5. Pages: Similarly to Groups, Pages are often used for organizational and distributionpurposes and can garner useful information around an organization or event. You cansearch for Pages by keywords.
II.Messaging(Messages, Chat,Video Calling):
Use Facebook messages tools to contact and interview sources on the platform.
1. Messages: Using your Profile, journalists are able to privately message sources they’dlike to interview for a story without having to be friends by going to their profile andclicking the “message” button. Many sources will have their settings setup to also get ane-mail notification that you’ve messaged them on Facebook or their mobile devicedepending on their settings. Just like contacting a source by calling them or e-mailingthem, it’s important to be transparent by identifying yourself as a reporter.2. Chat: If a journalist connects with a source using their Profile, they are able to use theChat tool to interview them. Group Chat can also be effective tool for organizing multiple journalists working together on the same story as a form of communicating and stayingorganized with one another.3. Video Calling: If a journalist is connected to a source, they can use their Profile to VideoCall a source for an interview. To setup Video Calling on your account, visit theVideoCalling Pageand the Help Resources page onVideo Calling. Before you can call your  sources, you need to complete a quick, one-time setup:
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You will be asked to complete the setup the first time you try to call a sourceyou’re connect to, or the first time a source tries to call you. To call a source, clickthe video icon at the top of your chat window.
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Simply click the “Set Up” button and follow the instructions for how to set upvideo calling on your browser.
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Once you’ve successfully completed the setup, the call you’ve started with your connected source should connect automatically. If it doesn’t, you can call againby clicking the video icon at the top of your chat window.
III.Pagesand Profiles:
Use Pages and Profiles effectively for reporting and storytelling 
1. Distribution: Share stories to grow your distribution.2. Breaking News: Use Pages during breaking news events. Make sure you have your Profile or Page synced to a mobile device for easy posting.3. Storytelling: “A good story is a good story on Facebook.”4. Personal vs. Professional: Use Pages to create a professional presence unique fromyour personal Profile on Facebook.5. Building your journalistic brand: Use your public Page to showcase expertise.
 
6. Multimedia: Take advantage of photos and videos.7. Crowdsourcing: UsePages and Profiles to get users to submit photos, stories, tips, etc.either by opening up the Wall or using custom contact form tabs.8. Engagement: What works and what doesn’t in terms of cultivating an engagedcommunity on Facebook? (Questions, content that works, etc.)9. Creating a custom Page News Feed & Profile Lists: Based on other Pages you like withyour Page, you will see that content in your Page News Feed when you’re logged in asthe Page. Or using your Profiles’ Lists feature to put sources into specific lists for sharingand keeping track.10. Mobile: Because a lot of posting happens via mobile, it’s important to hook your Page or Profile up to your mobile device for easy posting while reporting from the field.11. Applications: To create a custom experience on a Page, you can add custom tabs tocreate a unique experience.12. Facebook Insights:Insightsis the analytics tool for Pages, which enables you to learnabout the activity taking place on your Page and about the users who are connected tothe Page. nsights helps you better 
understand who your readers are.
Gain insightsinto the most popular content and see what is and isn’t performing as well. WithFacebook Insights, you can
monitor key performance
indicators, view customer demographics and interactions, test product changes, and optimize key drivers of growth. For example, you can view how active your fans are and receive feedback onthe content you post. These analytics can be accessed through our online dash-boards,as well as programmatically through our API.
IV.Profile(friend) vsPage(like) vsGroup(member/join)
1. Profile: Personal profiles are accounts for authentic identity. However, it’s important for  journalists to still verify who they are talking to. “If your mother tells you she loves you,check it out.” This especially applies to potential sources you contact on Facebook.2. Page: To connect to a Page, users will “like” the Page and receive updates from thePage directly in their News Feeds. Journalists can create Pages to build a professionaland public presence on Facebook and push out information to interested Users. Profilescan be used in tandem with this for personal connections.3. Groups: Groups provide a closed space for small groups of people to communicateabout shared interests. Groups can be created by anyone and can be a great tool for internal communication among journalists working on a project or beat together. UseGroup Chat for live discussions, use the Documents tool to share resources, and postinformation to the Group Wall. Some news organizations have used Groups to build apresence on Facebook, while most have used them for focus groups, feedback, buildinga community of sources, and more. To add members to a Group, the admin has to either be friends with the user they are inviting or send the user a link and have them requestto join the Group.4. Other differencesa. Pagesi.Privacy: Page information and posts are public and generally available toeveryone on Facebook.ii.Audience
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Anyone can like a Page to become connected and receive NewsFeed updates. There is no limit to how many people can like a Page.iii.Communication
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Page admins can share posts under the Page’s name. Pageposts appear in the News Feed of people who like the Page. Pageadmins can also create customized tabs for their Pages and check PageInsights to track the Page’s growth and activity.b. Groups
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