6. Multimedia: Take advantage of photos and videos.7. Crowdsourcing: UsePages and Profiles to get users to submit photos, stories, tips, etc.either by opening up the Wall or using custom contact form tabs.8. Engagement: What works and what doesn’t in terms of cultivating an engagedcommunity on Facebook? (Questions, content that works, etc.)9. Creating a custom Page News Feed & Profile Lists: Based on other Pages you like withyour Page, you will see that content in your Page News Feed when you’re logged in asthe Page. Or using your Profiles’ Lists feature to put sources into specific lists for sharingand keeping track.10. Mobile: Because a lot of posting happens via mobile, it’s important to hook your Page or Profile up to your mobile device for easy posting while reporting from the field.11. Applications: To create a custom experience on a Page, you can add custom tabs tocreate a unique experience.12. Facebook Insights:Insightsis the analytics tool for Pages, which enables you to learnabout the activity taking place on your Page and about the users who are connected tothe Page. nsights helps you better
understand who your readers are.
Gain insightsinto the most popular content and see what is and isn’t performing as well. WithFacebook Insights, you can
monitor key performance
indicators, view customer demographics and interactions, test product changes, and optimize key drivers of growth. For example, you can view how active your fans are and receive feedback onthe content you post. These analytics can be accessed through our online dash-boards,as well as programmatically through our API.
IV.Profile(friend) vsPage(like) vsGroup(member/join)
1. Profile: Personal profiles are accounts for authentic identity. However, it’s important for journalists to still verify who they are talking to. “If your mother tells you she loves you,check it out.” This especially applies to potential sources you contact on Facebook.2. Page: To connect to a Page, users will “like” the Page and receive updates from thePage directly in their News Feeds. Journalists can create Pages to build a professionaland public presence on Facebook and push out information to interested Users. Profilescan be used in tandem with this for personal connections.3. Groups: Groups provide a closed space for small groups of people to communicateabout shared interests. Groups can be created by anyone and can be a great tool for internal communication among journalists working on a project or beat together. UseGroup Chat for live discussions, use the Documents tool to share resources, and postinformation to the Group Wall. Some news organizations have used Groups to build apresence on Facebook, while most have used them for focus groups, feedback, buildinga community of sources, and more. To add members to a Group, the admin has to either be friends with the user they are inviting or send the user a link and have them requestto join the Group.4. Other differencesa. Pagesi.Privacy: Page information and posts are public and generally available toeveryone on Facebook.ii.Audience
Anyone can like a Page to become connected and receive NewsFeed updates. There is no limit to how many people can like a Page.iii.Communication
Page admins can share posts under the Page’s name. Pageposts appear in the News Feed of people who like the Page. Pageadmins can also create customized tabs for their Pages and check PageInsights to track the Page’s growth and activity.b. Groups