Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword or section
Like this
29Activity

Table Of Contents

SWOT:
COMPANY & COMPETITOR ANALYSIS
Product features matrix
Objectives of Competitors
COMPETITOR ANALYSIS
COMPETITOR STRATEGY
Applying 4P Marketing Mix to Airtel
Profits
Value Chain Analysis
Differential Advantages
Maintain Specialty
Hope for Market Growth
Maintain Cost Advantage
Outstanding Success
Market Segmentation
Targeting
Evaluation of Market segments
Selecting a targeting strategy
The Target Market Segments
Positioning
CONSUMER BEHAVIOUR
ASSUMPTION IN PLANNING PROCESS
THE PRODUCT STRATEGY
Strategy – Marketing Communications Programmes
Integrated Marketing Communications Programs
Pricing Strategy
Channel Strategy
Research Strategy
MONITORING & CONTIGENCY PLANS
Recommended Marketing Strategies for Airtel
REFERENCES
0 of .
Results for:
No results containing your search query
P. 1
Group 13 Airtel (1)

Group 13 Airtel (1)

Ratings: (0)|Views: 1,768 |Likes:
Published by Shilpa Ravindran

More info:

Published by: Shilpa Ravindran on Aug 10, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

05/16/2013

pdf

text

original

You're Reading a Free Preview
Pages 6 to 53 are not shown in this preview.

Activity (29)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
pratiksha1091 liked this
Chǻɳdàn SiŊĝh added this note
hi
Shikhar Agarwal liked this
Bhagya Kallimath liked this
Hasti Mehta liked this
Kamal Syal liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->