Environmental Analysis Brand recognition Supply chain Wide demand Vertical integration Quality of product Machine technology Limited

Limited product line

External factor Analysis Popularity of coffee shops Popularity of American foods in foreign markets Entertaining opportunities Technological advancements Channel expansion possibilities Competitors All-natural, organic, healthy eating trends SWOTAas srnt . . . nl s tegh yi Affordable, high-quality doughnuts with strong visualappeal and kind taste "Hot Doughnuts Now" encourages people outside the storeto purchase Market research shows demand increases to all group of people of different age and income

 Vertical integration helps to ensure high quality product expanded in 16 countries Product sold at thousands of supermarkets, conveniencestores, and retail outlets through U.S SWOTAas . . . nl s yi wans ekes Advertising and promotion is not much attractive to attractpeople out side US Shareholders have not received dividends and dont expect in near future due to share price Closing stores are giving chance to competitors to opennew stores Return on equity, investment and assets are all in negativethrough out 12 months due to lack of skilled management Revenues decreasing, and continuous net losses in pastthree years continued disputes with franchisees hurt future business

SWOTAas opruts . . . nl s potne yi ii Asians love sweets and are open to trying foreign foods Dunkin' Donuts does not have hot doughnuts to sell Many children love sweet treats South America, Africa, and Southern Asia are marketsto target Tim Horton has yet to expand beyond the U.S. andCanada, and its product line does not appear to becompetitive Families crave convenience because of busy lifestyles

SWOTAas . . . nl s yi threat Starbucks has much greater in amount, stores worldwidet h a n K r i s p y K r e m e D o n u t People are much health conscious , and much care abouthigh sugar and high fat European mostly prefer their local brands Dunkin' Donuts presently dominates the doughnut market,particularly in north-eastern U.S Shareholders can sell their share due to lack of return ordividend compared to their competitors Britons tend not to have cars, which discourage the drive -thru and their eating habits are different from Americans

SO strategies KKD has to introduce or expand their product in Asiancountries because of their love to sweets andwillingness to purchase foreign product (S1, O1) Super markets and stores in US have pictures of children eating KKD to attract the children (S6, O3) KKD have to expand their business in highly populatedcountries like south America, South Asia, Africa.(S5,O4) ST Straregies KKD have to introduce new pastries and juiceswith low sugar and fat to take care of peopleconscious about health and look for lowfat.(S1,T2) Take part in weekly market in European countriesto introduce their product in European people of all age.(S3,T3) Compare HOT DOUGNUTS with COLDDOUGHNUTS of DUNKIN DONUTs.(S2,T4)

WT strategies Give dividend to share holders on time otherwisethey can sell their shares and buy competitorsshares (W2,T5) Expand product line with low-calorie foods Recruit top executive talent from other fast-foodfirms (W4, T5) Survey franchisees to discover ways to repairbusiness relationships and retain growth of franchise model (W6, T1, T3)

WO strategies
Advertise and promotes hot doughnuts on theinternet to demonstrate people. (W1,O2) Open small but profitable HOT SHOPS in SouthAmerica, Asia to expand and competeglobally.(W3,O4) Keep the relation good with franchisees tokeep the US Canada market retain. (W6,O5)