B cc tiu lun mn hc Tiu lun mn hc ch yu lm v chin lc cp cng ty, cn chin lc cp VKD th t.

Chng 1: Khi qut v cng ty - Lch s hnh thnh (ngn gn): ni thi gian thnh lp, ngnh ngh kinh doanh - Tnh hnh kinh doanh : trong thi gian theo ui CL - Tm nhn, s mnh cng ty Chng 2: Phn tch chin lc ca cng ty - Mi trng bn ngoi: + Mi trng tng qut + Mi trng ngnh: s dng m hnh 5 tc lc cnh tranh - Mi trng bn trong: s dng Chui gi tr, ch yu lm bt ln nng lc li ca cty l g? Ghi ch: 1. Cng c phn tch MT: + i vi MTBN: c th s dng EFE + i vi MTBT: c th s dng IFE + Sau da vo kt qu ca EFE v IFE a vo ma trn SWOT hoc c th a thng vo SWOT 1 cch nh tnh 2. T kt qu phn tch MTBN v MTBT phi xc nh cho c LTCT ca cng ty l g ? - Chin lc m cng ty ang theo ui + Mc tiu chin lc + Cc loi chin lc: ni dung CL, kt qu t c, thnh cng, tn ti, Chng 3: nh hng chin lc trong thi gian ti Cn c vo kt qu phn tch mi trng gip cng ty thy r LTCT ca mnh v kt qu nh gi chin lc ang thc thi, nhm a ra nh hng chin lc trong thi gian ti.

Tn cc cng ty phn theo ngnh I. Vin thng di ng, in lc 1. Cng ty Vietel 2. Cng ty Mobifone 3. Cng ty Vinaphone 4. Cng ty S-Fone 5. Cng ty Beeline 6. Cng ty HT-Mobile 7. Cng ty in lc III, 393 Trng N Vng, TP Nng II. May mc 8. Cng ty c phn Dt may 29/3 9. Cng ty c phn may Vit Tin 10. Cng ty c phn may Nh B 11. Cng ty may An Phc III. Gii kht bnh ko 12. Cng ty Trch nhim hu hn VBL Nng; Sn xut bia, nc ngt; Khu cng 13. nghip Ho Khnh, qun Lin Chiu, TP Nng. 14. Cng ty Vinamilk 15. Cng ty TNHH Nh my Bia Vit Nam ti Nng, 502 Trn Cao Vn, Nng 16. Cng ty TNHH TM-DV Tn Hip Pht 17. Cng ty bia ri nc gii kht Si Gn Sabeco 18. Cng ty Cng ty c phn nc gii kht Si Gn Tribeco. 19. Cng ty Ph 24 20. Cng ty c phn C ph An Giang 21. Cng ty Trung Nguyn 22. Cng ty Kinh 23. Cng ty Cng ty URC IV. Cc ngn hng V. Vt liu

24. Cng ty CP Cao su Nng, 01 L Vn Hin, Nng 25. Cng ty Casumina 26. Cng ty ng Tm VI. Cc tp on ln ca Vit Nam 27. Tp on Hoa Sen; 281A Trng Chinh, Thanh Kh, Nng. 28. Tp on Hong Anh Gia Lai 29. Trng Hi t 30. SJC VII. Cc cng ty nc ngoi 31. Cng ty Unilever Vit Nam 32. Cng ty Colgate Palmolive Vit Nam 33. Cng ty P&G Vit Nam 34. Cng ty Toyota Vit Nam 35. Cng ty HP Vit Nam 36. Cng ty Sony Vit Nam 37. Cng ty Honda Vit Nam