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IS2009 BRICandBeyond d2 VP Changes

IS2009 BRICandBeyond d2 VP Changes

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Published by iconocultureglobal

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Published by: iconocultureglobal on Sep 24, 2008
Copyright:Attribution Non-commercial


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Iconosphere 2009
BRIC and Beyond:
Laying the Foundationsfor a Global Future
Jeff Yang
VP, Consumer StrategistGlobal View
Valeria Piaggio
VP, Consumer StrategistGlobal View
Shreya Mukherjee
Director, Consumer StrategistGlobal View
The E Opportunity:
Why Emerging Markets areimportant for marketers tomorrow—and today
Getting to know the E Consumer:
Three criticalforces driving consumption and growth
Bringing it back to business:
How to takeadvantage of the E Opportunity – even if your brand is domestic

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