MARKET ACTION REPORT

July 2011
Nicole Truszkowski
CIPS, CLHMS, TRC, Broker Associate

City: Pacific Grove

Price Range: All | Properties: Single Family - Condo - TwnHm

831-238-7449 Nicole@EstatesofCarmel.com www.EstatesofCarmel.com Trending versus*: Trending versus*:

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Market Profile & Trends Overview

Median List Price of all Current Listings Average List Price of all Current Listings July Median Sales Price July Average Sales Price Total Properties Currently for Sale (Inventory) July Number of Properties Sold July Average Days on Market (Solds) Asking Price per Square Foot (based on New Listings) July Sold Price per Square Foot July Month's Supply of Inventory July Sale Price vs List Price Ratio

Month
$699,900 $1,149,017 $517,500 $612,786 97 14 156 $466 $386 6.9 94.7%
20 18 16 14 12 10 8 6 4 2 0

LM

L3M PYM

YTD

Prior YTD

Prior Year

$540,000 $642,981 88 120 $535 $428 7.9 94.9%

Number of Properties Sold
19 3 Mo Avg 19 11 9 10 12 10 12 13 12 11 9 3 Mo Avg 8 6

* LM=Last Month / L3M=Last 3 Months / PYM=Same Month Prior Year / LY=Last Year (2010) / YTD = Year-to-date | Arrows indicate if Month / YTD values are higher (up), lower (down) or unchanged (flat)

Property Sales
July Property sales were 14, up 27.3% from 11 in July of 2010 and 26.3% lower than the 19 sales last month. July 2011 sales were at their highest level compared to July of 2010 and 2009. July YTD sales of 88 are running 2.3% ahead of last year's year-todate sales of 86.

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A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J 08 09 10 11

Prices
The Median Sales Price in July was $517,500, down 18.5% from $635,000 in July of 2010 and down 5.4% from $547,000 last month. The Average Sales Price in July was $612,786, down 9.5% from $676,909 in July of 2010 and down 2.7% from $629,684 last month. July 2011 ASP was at a mid range compared to July of 2010 and 2009.

(000's)

Median Sales Price and Average Sales Price

Median means Middle (the same # of properties sold above and below the Median)

1,000 950 900 850 800 750 700 650 600 550 500

A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J 08 09 10 11

Total Inventory & Month's Supply of Inventory (MSI)

Inventory & MSI

The Total Inventory of Properties available for sale as of July was 97, down 4.0% from 101 last month and down 13.4% from 112 in July of last year. July 2011 Inventory was at a mid level compared with July of 2010 and 2009.

140 120 100 80 60

131 133 124 111

MSI is the # of month's needed to sell all of the Inventory at the monthly Sales Pace

35 30

93 81 90 90 92 96 86 96 89 86 84 72 66 76 94 87 89 95 110 112 114 109 108 102 96 90 84 85 94 99 101 97

25 20 15 10 5 0

A comparatively lower MSI is more beneficial for sellers while a higher MSI is better for buyers. The July 2011 MSI of 6.9 months was at a mid level compared with July of 2010 and 2009.

40 20 0
A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J 08 09 10 11

Copyright Sothebys International Realty | Price Range: All | Property Types: Single Family - Condo - TwnHm
Data is provided courtesy of MLS Listings Inc. and may not reflect all relevant real estate activity. Sothebys International Realty does not warrant or guarantee the accuracy of this information. It is the responsibility of any buyer or seller to verify any and all information relevant to such consumers real estate transaction.

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MARKET ACTION REPORT

July 2011
Nicole Truszkowski
CIPS, CLHMS, TRC, Broker Associate

City: Pacific Grove

Price Range: All | Properties: Single Family - Condo - TwnHm

831-238-7449 Nicole@EstatesofCarmel.com www.EstatesofCarmel.com Days On Market for Sold Properties

Market Time
The average Days On Market (DOM) shows how many days the average Property is on the market before it sells. An upward trend in DOM tends to indicate a move towards more of a Buyer's market, a downward trend a move towards more of a Seller's market. The DOM for July was 156, up 66.0% from 94 days last month and up 500.0% from 26 days in July of last year. The July 2011 DOM was at a mid level compared with July of 2010 and 2009.

250 200 150 100 50 0

Average Days on Market (Listing to Contract) for properties sold during the month

3 Mo Avg

189 156

26

A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J 08 09 10 11

Selling Price per Square Foot

Selling Price per Square Foot

The Selling Price per Square Foot is a great indicator for the direction of Property values. Since Median Sales Price and Average Sales price can be impacted by the 'mix' of high or low end Properties in the market, the selling price per square foot is a more normalized indicator on the direction of Property values. The July 2011 Selling Price per Square Foot of $386 was down 12.3% from $441 last month and down 13.5% from 447 in July of last year.

650 600 550 500

Average Selling Price per Square Foot for properties that sold during the month

3 Mo Avg

448

447 386

450 400 350

A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J 08 09 10 11

Selling Price versus Listing Price Ratio

Avg Selling Price divided by Avg Listing Price for sold properties during the month 3 Mo Avg

Selling Price vs Original Listing Price

The Selling Price vs Original Listing Price reveals the average amount that Sellers are agreeing to come down from their original list price. The lower the ratio is below 100% the more of a Buyer's market exists, a ratio at or above 100% indicates more of a Seller's market. The July 2011 Selling Price vs Original List Price of 94.7% was up from 93.5% last month and equal to 94.7% in July of last year.

104% 102% 100% 98% 96% 94% 92% 90% A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J 08 09 10 11 94.4% 94.7% 94.7%

Inventory / New Listings / Sales

Inventory / New Listings / Sales

This last view of the market combines monthly inventory of Properties for sale along with New Listings and Sales. The graph shows the basic annual seasonality of the market as well as the relationship between these items. The number of New Listings in July 2011 was 26, equal to 26 last month and up 13.0% from 23 in July of last year.

140 120 100 80 60 40 20 0

131 133 124 111

Inventory

New Listings

Sales

A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J 08 09 10 11

Copyright Sothebys International Realty | Price Range: All | Property Types: Single Family - Condo - TwnHm
Data is provided courtesy of MLS Listings Inc. and may not reflect all relevant real estate activity. Sothebys International Realty does not warrant or guarantee the accuracy of this information. It is the responsibility of any buyer or seller to verify any and all information relevant to such consumers real estate transaction.

93 81 90 90 92 96 86 96 89 86 84 72 66 76 94 87 89 95 110 112 114 109 108 102 96 90 84 85 94 99 101 97

Inventory / Listings / Sales

July 2011
Nicole Truszkowski
CIPS, CLHMS, TRC, Broker Associate

City: Pacific Grove

Price Range: All | Properties: Single Family - Condo - TwnHm

831-238-7449 Nicole@EstatesofCarmel.com www.EstatesofCarmel.com

Inventory / New Listings / Sales

This last view of the market combines monthly inventory of Properties for sale along with New Listings and Sales. The graph shows the basic annual seasonality of the market as well as the relationship between these items. The number of New Listings in July 2011 was 26, equal to 26 last month and up 13.0% from 23 in July of last year. 140 120 100 80 60 40 20
17 16 17 12 12 8 21 6 15 10 23 14 22 10 14 15 18 19 16 14 14 10 25 10 30 8 21 6 26 18 28 16 33 17 23 11 22 9 14 11 16 9 17 10 17 12 23 10 19 12 19 13 21 12 28 8 26 19 26 14 26

Inventory
131 133 124

New Listings

Sales

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A 08 S O N D J 09 F M A M J J A S O N D J 10 F M A M J J A S O N D J 11 F M A M J

Copyright Sothebys International Realty | Price Range: All | Property Types: Single Family - Condo - TwnHm
Data is provided courtesy of MLS Listings Inc. and may not reflect all relevant real estate activity. Sothebys International Realty does not warrant or guarantee does not warrant or guarantee the accuracy of this information. It is the responsibility of any buyer or seller to verify any and all information relevant to such consumers real estate transaction.

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