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Table Of Contents

1.2 Rumusan Masalah
1.3 Tujuan dan Kegunaan Penelitian
1.3.1 Tujuan Penelitian
1.3.2 Kegunaan Penelitian
1.4 Sistematika Penulisan
2.1 Landasan Teori
2.1.1 Keputusan Pembelian
2.1.3 Kualitas Produk
2.1.4 Indikator Kualitas Produk
2.1.6 Indikator Harga
2.1.8 Indikator Promosi
2.1.10 Indikator Cuaca
2.2 Telaah Hubungan antar Variabel
2.2.1 Kualitas Produk dan Keputusan Pembelian
2.2.2 Harga dan Keputusan Pembelian
2.2.3 Promosi dan keputusan pembelian
2.2.4 Cuaca dan keputusan pembelian
2.3 Kerangka Pemikiran
2.4 Hipotesis
3.1 Variabel Penelitian dan Definisi Operasional Variabel
3.1.1 Variabel Penelitian
3.1.3 Skala Pengukuran
3.2 Populasi dan Sampel
3.3 Jenis dan Sumber Data
3.4 Metode Pengumpulan Data
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Published by nike_dewani

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Published by: nike_dewani on Aug 11, 2011
Copyright:Attribution Non-commercial


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