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Table Of Contents

Black Male Buying Habits
Theoretical Framework
Hypotheses
Race
Consumer Attributes
Apparel Involvement
Employment
Income
Media Usage
Reference Group Influences
Self-esteem
Social Class
Research Design
Sampling
Pilot Test
Instrument
Data Collection
Data Analysis
Table 2. Description of Respondents
Hypotheses Results
Conclusions
Implications
Limitations
Suggestions for Future Research
REFERENCES
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Published by Mahendra Patel

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Published by: Mahendra Patel on Aug 11, 2011
Copyright:Attribution Non-commercial

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08/11/2011

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